Should Our Brand Go Viral?

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10 recomendaciones•2,837 vistas

Elvira Chandra

Why viral marketing, case study, and lesson learned.

Tecnología Empresariales

…Why Viral Marketing
Viral Marketing - @elvirapc

Faster, Wider Reach
Viral Marketing - @elvirapc

“Free”
Taking the advantages of people’s connection
Viral Marketing - @elvirapc

Sweet Moments Last Longer
490,939 YouTube views
346,708 YouTube views
Ringtone
Music Download
YouTube Comments
Viral Marketing - @elvirapc

Sweet MOMent (Hari Ibu)
Viral Marketing - @elvirapc

Old Spice
258,983,529 views on YouTube
80,000 Twitter followers in 2 days
800% ↑ Facebook interaction
Viral Marketing - @elvirapc

Gangnam Style
1,704,475,197 views on YouTube
Nelly Furtado, Robbie Williams, Vanessa
Hudgens, Tom Cruise, LMFAO
follows his move
Viral Marketing - @elvirapc

…Lesson Learned
Viral Marketing - @elvirapc

Emotional
MEMORABLE: SWEET MOMENT (IT LASTS LONGER)
Viral Marketing - @elvirapc

Good content and…
„Good‟ social networking skills
FROM CEO to SPG
PEOPLE IN NUTRIFOOD HAVE
TWITTER ACCOUNT
Viral Marketing - @elvirapc

FROM YEAR TO YEAR,
OUR LIVE EVENTS MADE A TWITTER TRENDING TOPIC
Viral Marketing - @elvirapc

Simplicity: it‟s only a click away.
The power of thumb
TWITTER --- RETWEET
FACEBOOK --- SHARE
PATH --- REPATH
Viral Marketing - @elvirapc

You have to follow up
Viral Marketing - @elvirapc

You can‟t control
Viral Marketing - @elvirapc

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Should Our Brand Go Viral?

1. VIRAL? @elvirapc Brand Associate Nutrifood www.about.me/elvirapc Should our brand go

2. …Why Viral Marketing Viral Marketing - @elvirapc

3. Faster, Wider Reach Viral Marketing - @elvirapc

4. Credibility 70% OF CONSUMERS TRUST BRAND RECOMMENDATIONS FROM FRIENDS Forrester Research, 2013 Nielsen, 2009 90% PEOPLE TRUST RECOMMENDATIONS FROM PEOPLE THEY KNOW Viral Marketing - @elvirapc

5. “Free” Taking the advantages of people’s connection Viral Marketing - @elvirapc

6. …Case StudyViral Marketing - @elvirapc

7. Sweet Moments Last Longer 490,939 YouTube views 346,708 YouTube views Ringtone Music Download YouTube Comments Viral Marketing - @elvirapc

8. Sweet MOMent (Hari Ibu) Viral Marketing - @elvirapc

9. Old Spice 258,983,529 views on YouTube 80,000 Twitter followers in 2 days 800% ↑ Facebook interaction Viral Marketing - @elvirapc

10. Gangnam Style 1,704,475,197 views on YouTube Nelly Furtado, Robbie Williams, Vanessa Hudgens, Tom Cruise, LMFAO follows his move Viral Marketing - @elvirapc

11. …Lesson Learned Viral Marketing - @elvirapc

12. To Extend a Brand or… New Image From older generation to youthful image Viral Marketing - @elvirapc

13. Emotional MEMORABLE: SWEET MOMENT (IT LASTS LONGER) Viral Marketing - @elvirapc

14. Good content and… „Good‟ social networking skills FROM CEO to SPG PEOPLE IN NUTRIFOOD HAVE TWITTER ACCOUNT Viral Marketing - @elvirapc

15. FROM YEAR TO YEAR, OUR LIVE EVENTS MADE A TWITTER TRENDING TOPIC Viral Marketing - @elvirapc

16. Simplicity: it‟s only a click away. The power of thumb TWITTER --- RETWEET FACEBOOK --- SHARE PATH --- REPATH Viral Marketing - @elvirapc

17. You have to follow up Viral Marketing - @elvirapc

18. You can‟t control Viral Marketing - @elvirapc

19. Marketing = EASIER? ★ Free ★ ★ Wider reach ★ ★ Your brand needs a presence on social media: Monitor what you can’t control ★ Viral Marketing - @elvirapc

Should Our Brand Go Viral?

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Should Our Brand Go Viral?