SlideShare una empresa de Scribd logo
1 de 21
Touchatag
Mobile Wallet 2.0
An Alcatel-Lucent Venture
on Internet of things
Toon Coppens
Company Profile

Key Figures on Alcatel-Lucent
   Worldwide Presence: More than 130 countries
   Annual Revenues: €16.98 billion (2008)
   Employees: More than 77,000
   R&D Budget: €2.5 billion
   Active Patents Held: More than 26,000
   Nobel Prizes Won: 8


Touchatag, an Alcatel-Lucent Venture
   Launch: October 2008
   Partners: Belgacom, ProximityBBDO
   Membership: NFC forum (INTL), SMSC (France)
   Location: Antwerp (Belgium), Murray Hill (US)
Internet of Things
INTERNET OF THINGS ?
CONNECT OBJECTS TO THE ONLINE WORLD
INTERNET OF THINGS?
OBJECTS BECOME SMART
INTERNET OF THINGS?
LAUNCH APPLICATIONS WITH A SIMPLE TOUCH
INTERNET OF THINGS ?
GET STARTED YOURSELF
Mobile Wallet 2.0
Paper vouchers   E-card
MOBILE WALLET 2.0 ?




     USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
MOBILE WALLET 2.0 ?
USE YOUR MOBILE FOR PAYMENTS,
      LOYALTY, COUPONS




11 | Touchatag |
When Not If
                 Operator Wallet




Contactless                          NFC




                No operator Wallet
MORE THAN THE LEGACY WALLET



                      +              +


   Tag (identity) &       Personal       Social
   wallet                 context        relevance
MOBILE WALLET 2.0 ?
 TOUCH WITH PHONE TO RENT




14 |
SCAN WITH MOBILE CAMERA AND SEE
        YOUR DISCOUNTS




15 |
PAY BY PHONE AND CONTROL
          YOUR ECO FOOT PRINT

16 |
PAY BY PHONE AND SHARE
   YOUR SHOPPING DAY



17 |
YOUR PERSONAL MOBILE CINEMA APPLICATION




18 |
E2E solution + Partnering with Belgacom PingPing

                                                                      Other payment 
                                                                      instruments providers: 
                                                                      • Payroll 
                                                                      • Billing 
                                                                      .. 



              Alcatel‐Lucent domain 


                                                                         Post Pay
                                                                         Systems




          touchatag Applica-on         Gateway  Stored Value          Credit/Debit 
          Correla-on Server                     Accounts Server       Card  
          And Profile System                     (prepaid, loyalty,    Payment 
                                                vouchers, coupon)     method 
Are you ready for the

touchatag
THE TOUCHATAG
Bridge between CRM, advertising,
direct marketing and sales

Más contenido relacionado

La actualidad más candente

7 most popular online payment solutions
7 most popular online payment solutions7 most popular online payment solutions
7 most popular online payment solutionsSameerShaik43
 
Payments for Platforms
Payments for PlatformsPayments for Platforms
Payments for PlatformsZift
 
Parking Managment Software presentation
Parking Managment Software presentationParking Managment Software presentation
Parking Managment Software presentationRahul Setia 🎯
 
Docomo Digital brochure Sep 2015
Docomo Digital brochure Sep 2015Docomo Digital brochure Sep 2015
Docomo Digital brochure Sep 2015DOCOMO Digital
 
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - Paris
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - ParisDOCOMO Digital Payment Services @WEB2BUSINESS 2017 - Paris
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - ParisDOCOMO Digital
 
Bringing mobile money to the point of sale
Bringing mobile money to the point of saleBringing mobile money to the point of sale
Bringing mobile money to the point of saleIsabelle Berner
 
Genesis Solutions
Genesis SolutionsGenesis Solutions
Genesis SolutionsLandmark
 
Channel Proposal v.01
Channel Proposal v.01Channel Proposal v.01
Channel Proposal v.01Pay1 Sales
 
Docomo digital payment services web2 busness 2017
Docomo digital payment services web2 busness 2017Docomo digital payment services web2 busness 2017
Docomo digital payment services web2 busness 2017sophie bono
 
Finacle Digital Commerce
Finacle Digital CommerceFinacle Digital Commerce
Finacle Digital CommerceInfosys Finacle
 
Paymentwall Overview V8
Paymentwall Overview V8Paymentwall Overview V8
Paymentwall Overview V8Honor Gunday
 
How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...
How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...
How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...Kimberly Rowell
 
BlueSnap's All-in-One Payment Platform
BlueSnap's All-in-One Payment PlatformBlueSnap's All-in-One Payment Platform
BlueSnap's All-in-One Payment PlatformKimberly Rowell
 
Nick Senechal What kind of doughnuts will we need
Nick Senechal What kind of doughnuts will we needNick Senechal What kind of doughnuts will we need
Nick Senechal What kind of doughnuts will we needBogdan Stavrev
 
Paymentwall Slidedeck v7.0
Paymentwall Slidedeck v7.0Paymentwall Slidedeck v7.0
Paymentwall Slidedeck v7.0Honor Gunday
 
Innovation for financial inclusion
Innovation for financial inclusionInnovation for financial inclusion
Innovation for financial inclusionDr Lendy Spires
 

La actualidad más candente (20)

7 most popular online payment solutions
7 most popular online payment solutions7 most popular online payment solutions
7 most popular online payment solutions
 
Mobile POS Case Study
Mobile POS Case Study Mobile POS Case Study
Mobile POS Case Study
 
Payments for Platforms
Payments for PlatformsPayments for Platforms
Payments for Platforms
 
Parking Managment Software presentation
Parking Managment Software presentationParking Managment Software presentation
Parking Managment Software presentation
 
Docomo Digital brochure Sep 2015
Docomo Digital brochure Sep 2015Docomo Digital brochure Sep 2015
Docomo Digital brochure Sep 2015
 
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - Paris
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - ParisDOCOMO Digital Payment Services @WEB2BUSINESS 2017 - Paris
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - Paris
 
A2a SaaS Application Flow
A2a SaaS Application FlowA2a SaaS Application Flow
A2a SaaS Application Flow
 
Payment System
Payment SystemPayment System
Payment System
 
Pay4 Any
Pay4 AnyPay4 Any
Pay4 Any
 
Bringing mobile money to the point of sale
Bringing mobile money to the point of saleBringing mobile money to the point of sale
Bringing mobile money to the point of sale
 
Genesis Solutions
Genesis SolutionsGenesis Solutions
Genesis Solutions
 
Channel Proposal v.01
Channel Proposal v.01Channel Proposal v.01
Channel Proposal v.01
 
Docomo digital payment services web2 busness 2017
Docomo digital payment services web2 busness 2017Docomo digital payment services web2 busness 2017
Docomo digital payment services web2 busness 2017
 
Finacle Digital Commerce
Finacle Digital CommerceFinacle Digital Commerce
Finacle Digital Commerce
 
Paymentwall Overview V8
Paymentwall Overview V8Paymentwall Overview V8
Paymentwall Overview V8
 
How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...
How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...
How to Grow your Subscription Business on a Global Scale - BlueSnap/Zuora Web...
 
BlueSnap's All-in-One Payment Platform
BlueSnap's All-in-One Payment PlatformBlueSnap's All-in-One Payment Platform
BlueSnap's All-in-One Payment Platform
 
Nick Senechal What kind of doughnuts will we need
Nick Senechal What kind of doughnuts will we needNick Senechal What kind of doughnuts will we need
Nick Senechal What kind of doughnuts will we need
 
Paymentwall Slidedeck v7.0
Paymentwall Slidedeck v7.0Paymentwall Slidedeck v7.0
Paymentwall Slidedeck v7.0
 
Innovation for financial inclusion
Innovation for financial inclusionInnovation for financial inclusion
Innovation for financial inclusion
 

Destacado

Prizelink Savings
Prizelink SavingsPrizelink Savings
Prizelink Savingsronb1010
 
Solution of 2016 esonance business case study
Solution of 2016 esonance business case studySolution of 2016 esonance business case study
Solution of 2016 esonance business case studyIshtiaque Zaman
 
Bao gia taya
Bao gia tayaBao gia taya
Bao gia tayaNghia Hua
 
Investigacion formativa deber lyneth giler
Investigacion formativa deber lyneth giler Investigacion formativa deber lyneth giler
Investigacion formativa deber lyneth giler Lyneth Giler Mendoza
 
Biblioteca top + leitura
Biblioteca top + leituraBiblioteca top + leitura
Biblioteca top + leituratictrafaria2015
 
Pandemic Flu Event Informational Presentation Revised
Pandemic Flu Event Informational Presentation RevisedPandemic Flu Event Informational Presentation Revised
Pandemic Flu Event Informational Presentation RevisedGlenn E. Malone, EdD
 
ELECTRICAL WIRING AND MAINTENANCE
ELECTRICAL WIRING AND MAINTENANCEELECTRICAL WIRING AND MAINTENANCE
ELECTRICAL WIRING AND MAINTENANCEshahnavaz saiyyed
 
Aligned autonomy | Bernhard Sterchi
Aligned autonomy | Bernhard SterchiAligned autonomy | Bernhard Sterchi
Aligned autonomy | Bernhard SterchiAgile Tour Beirut
 
Marketing battle review Samsung Vs Apple
Marketing battle review Samsung Vs AppleMarketing battle review Samsung Vs Apple
Marketing battle review Samsung Vs AppleRendianto Dozer Imani
 
HISTORY OF EGYPTIAN CIVILIZATION
HISTORY OF EGYPTIAN CIVILIZATIONHISTORY OF EGYPTIAN CIVILIZATION
HISTORY OF EGYPTIAN CIVILIZATIONAbhishek Mewada
 
Relaunching habib fan- Corporiddlerz '16
Relaunching habib fan- Corporiddlerz '16Relaunching habib fan- Corporiddlerz '16
Relaunching habib fan- Corporiddlerz '16Team Phoenix
 
BTL activation for berger dampstop- CreADive '16
BTL activation for berger dampstop- CreADive '16BTL activation for berger dampstop- CreADive '16
BTL activation for berger dampstop- CreADive '16Team Phoenix
 

Destacado (17)

Prizelink Savings
Prizelink SavingsPrizelink Savings
Prizelink Savings
 
Dar el primer paso
Dar el primer pasoDar el primer paso
Dar el primer paso
 
Solution of 2016 esonance business case study
Solution of 2016 esonance business case studySolution of 2016 esonance business case study
Solution of 2016 esonance business case study
 
Bao gia taya
Bao gia tayaBao gia taya
Bao gia taya
 
Chronorel
ChronorelChronorel
Chronorel
 
Investigacion formativa deber lyneth giler
Investigacion formativa deber lyneth giler Investigacion formativa deber lyneth giler
Investigacion formativa deber lyneth giler
 
La etiqueta - resumen
La etiqueta - resumenLa etiqueta - resumen
La etiqueta - resumen
 
Biblioteca top + leitura
Biblioteca top + leituraBiblioteca top + leitura
Biblioteca top + leitura
 
Bank Testimonials
Bank TestimonialsBank Testimonials
Bank Testimonials
 
Pandemic Flu Event Informational Presentation Revised
Pandemic Flu Event Informational Presentation RevisedPandemic Flu Event Informational Presentation Revised
Pandemic Flu Event Informational Presentation Revised
 
ELECTRICAL WIRING AND MAINTENANCE
ELECTRICAL WIRING AND MAINTENANCEELECTRICAL WIRING AND MAINTENANCE
ELECTRICAL WIRING AND MAINTENANCE
 
Aligned autonomy | Bernhard Sterchi
Aligned autonomy | Bernhard SterchiAligned autonomy | Bernhard Sterchi
Aligned autonomy | Bernhard Sterchi
 
Logistics in-india-part-2
Logistics in-india-part-2Logistics in-india-part-2
Logistics in-india-part-2
 
Marketing battle review Samsung Vs Apple
Marketing battle review Samsung Vs AppleMarketing battle review Samsung Vs Apple
Marketing battle review Samsung Vs Apple
 
HISTORY OF EGYPTIAN CIVILIZATION
HISTORY OF EGYPTIAN CIVILIZATIONHISTORY OF EGYPTIAN CIVILIZATION
HISTORY OF EGYPTIAN CIVILIZATION
 
Relaunching habib fan- Corporiddlerz '16
Relaunching habib fan- Corporiddlerz '16Relaunching habib fan- Corporiddlerz '16
Relaunching habib fan- Corporiddlerz '16
 
BTL activation for berger dampstop- CreADive '16
BTL activation for berger dampstop- CreADive '16BTL activation for berger dampstop- CreADive '16
BTL activation for berger dampstop- CreADive '16
 

Similar a Emakina Academy 19 : Alcatel Lucent presentation

Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Int...
Alcatel Lucent Touchatag At Digital Marketing First    Emakina Academy  - Int...Alcatel Lucent Touchatag At Digital Marketing First    Emakina Academy  - Int...
Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Int...Toon Coppens
 
Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009
Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009
Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009Toon Coppens
 
Mtel Cash Mobile Commerce Suite
Mtel Cash Mobile Commerce SuiteMtel Cash Mobile Commerce Suite
Mtel Cash Mobile Commerce Suitewatsongallery
 
Linking m-commerce to the physical point of sale
Linking m-commerce to the physical point of saleLinking m-commerce to the physical point of sale
Linking m-commerce to the physical point of saleOGZ
 
DOCOMO Digital corporate presentation
DOCOMO Digital corporate presentation DOCOMO Digital corporate presentation
DOCOMO Digital corporate presentation DOCOMO Digital
 
Tagattitude presents building the relevant and ubiquitous digital money exper...
Tagattitude presents building the relevant and ubiquitous digital money exper...Tagattitude presents building the relevant and ubiquitous digital money exper...
Tagattitude presents building the relevant and ubiquitous digital money exper...Isabelle Berner
 
Mobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip GosseleMobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip GosseleMobile Convention
 
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, ObopayMMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, ObopayObopay
 
100428 Onedesk Intro 2010 Linkedin Mn Nde
100428 Onedesk Intro 2010 Linkedin Mn Nde100428 Onedesk Intro 2010 Linkedin Mn Nde
100428 Onedesk Intro 2010 Linkedin Mn Ndeme97352
 
Egk 2012 kifya
Egk 2012   kifyaEgk 2012   kifya
Egk 2012 kifyaicebauhaus
 
Novatti Digital Wallet brochure np
Novatti Digital Wallet brochure npNovatti Digital Wallet brochure np
Novatti Digital Wallet brochure npNovattiPayments
 
Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...
Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...
Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...m2kidz
 
Telkom Webstore - MIFTA Partner
Telkom Webstore - MIFTA PartnerTelkom Webstore - MIFTA Partner
Telkom Webstore - MIFTA PartnerDeddy Rahman
 
More Billion Revenue with Webstore
More Billion Revenue with WebstoreMore Billion Revenue with Webstore
More Billion Revenue with Webstoremazacko
 
Monolex Telecom Product Overview 8 22 2012
Monolex Telecom Product Overview 8 22 2012Monolex Telecom Product Overview 8 22 2012
Monolex Telecom Product Overview 8 22 2012watsongallery
 
Realex merchant presentation
Realex merchant presentationRealex merchant presentation
Realex merchant presentationRay Chery
 
Kanzaloo, by ATLAS Interactive
Kanzaloo, by ATLAS InteractiveKanzaloo, by ATLAS Interactive
Kanzaloo, by ATLAS InteractiveAlen_Veljan
 
Mobile Contactless Payment “touch’n'pay”
Mobile Contactless Payment “touch’n'pay”Mobile Contactless Payment “touch’n'pay”
Mobile Contactless Payment “touch’n'pay”MobileMonday Switzerland
 

Similar a Emakina Academy 19 : Alcatel Lucent presentation (20)

Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Int...
Alcatel Lucent Touchatag At Digital Marketing First    Emakina Academy  - Int...Alcatel Lucent Touchatag At Digital Marketing First    Emakina Academy  - Int...
Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Int...
 
Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009
Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009
Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009
 
Mtel Cash Mobile Commerce Suite
Mtel Cash Mobile Commerce SuiteMtel Cash Mobile Commerce Suite
Mtel Cash Mobile Commerce Suite
 
Linking m-commerce to the physical point of sale
Linking m-commerce to the physical point of saleLinking m-commerce to the physical point of sale
Linking m-commerce to the physical point of sale
 
DOCOMO Digital corporate presentation
DOCOMO Digital corporate presentation DOCOMO Digital corporate presentation
DOCOMO Digital corporate presentation
 
Tagattitude presents building the relevant and ubiquitous digital money exper...
Tagattitude presents building the relevant and ubiquitous digital money exper...Tagattitude presents building the relevant and ubiquitous digital money exper...
Tagattitude presents building the relevant and ubiquitous digital money exper...
 
Mobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip GosseleMobile Convention Brussels 2014 - Filip Gossele
Mobile Convention Brussels 2014 - Filip Gossele
 
2020 kyriba payment_network
2020 kyriba payment_network2020 kyriba payment_network
2020 kyriba payment_network
 
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, ObopayMMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
 
100428 Onedesk Intro 2010 Linkedin Mn Nde
100428 Onedesk Intro 2010 Linkedin Mn Nde100428 Onedesk Intro 2010 Linkedin Mn Nde
100428 Onedesk Intro 2010 Linkedin Mn Nde
 
Egk 2012 kifya
Egk 2012   kifyaEgk 2012   kifya
Egk 2012 kifya
 
Novatti Digital Wallet brochure np
Novatti Digital Wallet brochure npNovatti Digital Wallet brochure np
Novatti Digital Wallet brochure np
 
Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...
Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...
Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332...
 
Telkom Webstore - MIFTA Partner
Telkom Webstore - MIFTA PartnerTelkom Webstore - MIFTA Partner
Telkom Webstore - MIFTA Partner
 
More Billion Revenue with Webstore
More Billion Revenue with WebstoreMore Billion Revenue with Webstore
More Billion Revenue with Webstore
 
Monolex Telecom Product Overview 8 22 2012
Monolex Telecom Product Overview 8 22 2012Monolex Telecom Product Overview 8 22 2012
Monolex Telecom Product Overview 8 22 2012
 
Payflex Payment Suite
Payflex Payment SuitePayflex Payment Suite
Payflex Payment Suite
 
Realex merchant presentation
Realex merchant presentationRealex merchant presentation
Realex merchant presentation
 
Kanzaloo, by ATLAS Interactive
Kanzaloo, by ATLAS InteractiveKanzaloo, by ATLAS Interactive
Kanzaloo, by ATLAS Interactive
 
Mobile Contactless Payment “touch’n'pay”
Mobile Contactless Payment “touch’n'pay”Mobile Contactless Payment “touch’n'pay”
Mobile Contactless Payment “touch’n'pay”
 

Más de Emakina

SXSW Day 4
SXSW Day 4SXSW Day 4
SXSW Day 4Emakina
 
SXSW Day 3
SXSW Day 3SXSW Day 3
SXSW Day 3Emakina
 
SXSW Day 2
SXSW Day 2 SXSW Day 2
SXSW Day 2 Emakina
 
SXSW Day 1
SXSW Day 1 SXSW Day 1
SXSW Day 1 Emakina
 
Le mobile, notre principal écran média
Le mobile, notre principal écran médiaLe mobile, notre principal écran média
Le mobile, notre principal écran médiaEmakina
 
Emakina Digital Reality
Emakina Digital RealityEmakina Digital Reality
Emakina Digital RealityEmakina
 
Emakina Digital Reality
Emakina Digital RealityEmakina Digital Reality
Emakina Digital RealityEmakina
 
Emakina 10 years timeline
Emakina 10 years timelineEmakina 10 years timeline
Emakina 10 years timelineEmakina
 
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!Emakina
 
Social Commerce, by Audrey Benoit, Emakina/Social
Social Commerce, by Audrey Benoit, Emakina/SocialSocial Commerce, by Audrey Benoit, Emakina/Social
Social Commerce, by Audrey Benoit, Emakina/SocialEmakina
 
Emakina Academy 21 : Facebook on your website
Emakina Academy 21 : Facebook on your websiteEmakina Academy 21 : Facebook on your website
Emakina Academy 21 : Facebook on your websiteEmakina
 
Emakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on FacebookEmakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on FacebookEmakina
 
Emakina Academy 21 : Who should Design is Dead work for?
Emakina Academy 21 : Who should Design is Dead work for?Emakina Academy 21 : Who should Design is Dead work for?
Emakina Academy 21 : Who should Design is Dead work for?Emakina
 
Emakina Academy 21 : You're on Facebook but are you performing?
Emakina Academy 21 : You're on Facebook but are you performing?Emakina Academy 21 : You're on Facebook but are you performing?
Emakina Academy 21 : You're on Facebook but are you performing?Emakina
 
Emakina Academy 21 : Facebook Fanpage
Emakina Academy 21 : Facebook FanpageEmakina Academy 21 : Facebook Fanpage
Emakina Academy 21 : Facebook FanpageEmakina
 
Emakina Academy / Ipsos
Emakina Academy / IpsosEmakina Academy / Ipsos
Emakina Academy / IpsosEmakina
 
Ipadvertising
IpadvertisingIpadvertising
IpadvertisingEmakina
 
Emakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentationEmakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentationEmakina
 
Emakina Academy 19 :Social shopping presentation
Emakina Academy 19 :Social shopping presentationEmakina Academy 19 :Social shopping presentation
Emakina Academy 19 :Social shopping presentationEmakina
 
Emakina Academy 19 : Microsoft presentation
Emakina Academy 19 : Microsoft presentationEmakina Academy 19 : Microsoft presentation
Emakina Academy 19 : Microsoft presentationEmakina
 

Más de Emakina (20)

SXSW Day 4
SXSW Day 4SXSW Day 4
SXSW Day 4
 
SXSW Day 3
SXSW Day 3SXSW Day 3
SXSW Day 3
 
SXSW Day 2
SXSW Day 2 SXSW Day 2
SXSW Day 2
 
SXSW Day 1
SXSW Day 1 SXSW Day 1
SXSW Day 1
 
Le mobile, notre principal écran média
Le mobile, notre principal écran médiaLe mobile, notre principal écran média
Le mobile, notre principal écran média
 
Emakina Digital Reality
Emakina Digital RealityEmakina Digital Reality
Emakina Digital Reality
 
Emakina Digital Reality
Emakina Digital RealityEmakina Digital Reality
Emakina Digital Reality
 
Emakina 10 years timeline
Emakina 10 years timelineEmakina 10 years timeline
Emakina 10 years timeline
 
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
 
Social Commerce, by Audrey Benoit, Emakina/Social
Social Commerce, by Audrey Benoit, Emakina/SocialSocial Commerce, by Audrey Benoit, Emakina/Social
Social Commerce, by Audrey Benoit, Emakina/Social
 
Emakina Academy 21 : Facebook on your website
Emakina Academy 21 : Facebook on your websiteEmakina Academy 21 : Facebook on your website
Emakina Academy 21 : Facebook on your website
 
Emakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on FacebookEmakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on Facebook
 
Emakina Academy 21 : Who should Design is Dead work for?
Emakina Academy 21 : Who should Design is Dead work for?Emakina Academy 21 : Who should Design is Dead work for?
Emakina Academy 21 : Who should Design is Dead work for?
 
Emakina Academy 21 : You're on Facebook but are you performing?
Emakina Academy 21 : You're on Facebook but are you performing?Emakina Academy 21 : You're on Facebook but are you performing?
Emakina Academy 21 : You're on Facebook but are you performing?
 
Emakina Academy 21 : Facebook Fanpage
Emakina Academy 21 : Facebook FanpageEmakina Academy 21 : Facebook Fanpage
Emakina Academy 21 : Facebook Fanpage
 
Emakina Academy / Ipsos
Emakina Academy / IpsosEmakina Academy / Ipsos
Emakina Academy / Ipsos
 
Ipadvertising
IpadvertisingIpadvertising
Ipadvertising
 
Emakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentationEmakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentation
 
Emakina Academy 19 :Social shopping presentation
Emakina Academy 19 :Social shopping presentationEmakina Academy 19 :Social shopping presentation
Emakina Academy 19 :Social shopping presentation
 
Emakina Academy 19 : Microsoft presentation
Emakina Academy 19 : Microsoft presentationEmakina Academy 19 : Microsoft presentation
Emakina Academy 19 : Microsoft presentation
 

Último

MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.Arifa Saeed
 
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfLundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfAdnet Communications
 
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...mwangimwangi222
 
Hungarys economy made by Robert Miklos
Hungarys economy   made by Robert MiklosHungarys economy   made by Robert Miklos
Hungarys economy made by Robert Miklosbeduinpower135
 
Stock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfStock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfMichael Silva
 
Stock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdfStock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdfMichael Silva
 
20240315 _E-Invoicing Digiteal. .pptx
20240315 _E-Invoicing Digiteal.    .pptx20240315 _E-Invoicing Digiteal.    .pptx
20240315 _E-Invoicing Digiteal. .pptxFinTech Belgium
 
India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023SkillCircle
 
What Key Factors Should Risk Officers Consider When Using Generative AI
What Key Factors Should Risk Officers Consider When Using Generative AIWhat Key Factors Should Risk Officers Consider When Using Generative AI
What Key Factors Should Risk Officers Consider When Using Generative AI360factors
 
Sarlat Advisory - Corporate Brochure - 2024
Sarlat Advisory - Corporate Brochure - 2024Sarlat Advisory - Corporate Brochure - 2024
Sarlat Advisory - Corporate Brochure - 2024Guillaume Ⓥ Sarlat
 
Buy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxBuy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxPrecize Formely Leadoff
 
Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...
Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...
Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...Matthews Bantsijang
 
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.KumarJayaraman3
 
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an EntrepreneurIntroduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an Entrepreneurabcisahunter
 
The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...Antonis Zairis
 
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGeckoRWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGeckoCoinGecko
 
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTESACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTESKumarJayaraman3
 
2024.03 Strategic Resources Presentation
2024.03 Strategic Resources Presentation2024.03 Strategic Resources Presentation
2024.03 Strategic Resources PresentationAdnet Communications
 

Último (20)

MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.
 
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfLundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
 
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...
 
Hungarys economy made by Robert Miklos
Hungarys economy   made by Robert MiklosHungarys economy   made by Robert Miklos
Hungarys economy made by Robert Miklos
 
Stock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfStock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdf
 
Stock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdfStock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdf
 
20240315 _E-Invoicing Digiteal. .pptx
20240315 _E-Invoicing Digiteal.    .pptx20240315 _E-Invoicing Digiteal.    .pptx
20240315 _E-Invoicing Digiteal. .pptx
 
India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023
 
What Key Factors Should Risk Officers Consider When Using Generative AI
What Key Factors Should Risk Officers Consider When Using Generative AIWhat Key Factors Should Risk Officers Consider When Using Generative AI
What Key Factors Should Risk Officers Consider When Using Generative AI
 
Sarlat Advisory - Corporate Brochure - 2024
Sarlat Advisory - Corporate Brochure - 2024Sarlat Advisory - Corporate Brochure - 2024
Sarlat Advisory - Corporate Brochure - 2024
 
Buy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxBuy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptx
 
Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...
Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...
Remembering my Totem _Unity is Strength_ growing in Bophuthatswana_Matthews B...
 
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
 
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an EntrepreneurIntroduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
 
Commercial Bank Economic Capsule - March 2024
Commercial Bank Economic Capsule - March 2024Commercial Bank Economic Capsule - March 2024
Commercial Bank Economic Capsule - March 2024
 
The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...
 
Monthly Economic Monitoring of Ukraine No.230, March 2024
Monthly Economic Monitoring of Ukraine No.230, March 2024Monthly Economic Monitoring of Ukraine No.230, March 2024
Monthly Economic Monitoring of Ukraine No.230, March 2024
 
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGeckoRWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
 
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTESACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
 
2024.03 Strategic Resources Presentation
2024.03 Strategic Resources Presentation2024.03 Strategic Resources Presentation
2024.03 Strategic Resources Presentation
 

Emakina Academy 19 : Alcatel Lucent presentation

Notas del editor

  1. Consumer applications are very broad: e.g. linking real world items to the online world
  2. Via 2D barcodes and a scanning camera included in a phone, a barcode can be scanned and can initiate an application
  3. NFC phone calls person on tagged picture
  4. Touchatag starter package, available worldwide via http://www.touchatag.com/e-store includes 1 USB RFID reader (ACS ACR122) and 10 UHF Mifare Ultralight RFID tags
  5. http://business.touchatag.com
  6. Drivers Cost-savings at Accor-Service and Accor-Service customers BUT Substitution not sufficient, re-thinking what an Accor eTag could mean for beneficiaries Should fidelize employee Should be revenu creator by other value added services besides payment Touchatag provides catalogue of own or 3rd party added value services for employee or affiliate Segmentated eCouponing Interactive Bill-boards and Displays Fidelity Other commercial products: press-vouchers Interactive Bill-boards and Displays : ClearChannel ‘ swipe through’ Fidelity Program : Proximity BBDO Stimulation of tag usage Communication tools for user community Distribution of press-vouchers New outlets (vending machines) nearby large employer New commercial packages and stimulation of kiosk sales Objective of pre-roll-out phaze Validate acceptance and business model by beneficiaires, commercial patners
  7. An NFC phone or a contactless sticker applied to a phone or a contactless card can be used for many applications, from payment to transport pass to accessing the enterprise building. On an NFC phone, a wallet interface allows to check balance and to select what application you want to have activated as tag on your phone
  8. Laura, 23, lives in a city, listens to last.fm, and manages her social life via Netlog and her mobile phone… Laura enjoys convenient, personalized service and loyalty benefits at her favorite retailers—thanks to the contactless ID on her mobile or her card issued by her service provider
  9. On the left bottom side, we see the traditional contactless world with about 2 Billion RFID cards in the market for access, transport and ticketing (e.g. Ski area, London Oyster card, Paris Navigo card), contactless payment cards (Mastercard Paypass, Visa Paywave). Some operators recently launched a branded Visa card, like Mobilkom A1 in Austria and O2 in the UK. This is typically done for churn reduction as you are more closely tied in with a bank than with an operator typically. We see an evolution towards an operator owned wallet and stored value account (like Belgacom PingPing) with contactless stickers on one side. Operators enabling 3 rd parties like Mastercard or Visa to use the NFC phone for a mobile payment. Typically an operator will not be part of the transaction scheme. In the case of NTT Docomo in Japan (right above), the operator manages the wallet and SVA on a phone (Felica phone, not NFC compliant) and is part of the payment loop.
  10. Wallet 2.0 is about an electronic wallet, replacing your traditional wallet but is also a lot more as it enables you to link the traditional functionalities of a mobile (communication, Internet, location based services) with wallet functionalities like payment, loyalty, coupon services etc. So you can imagine to be able to transfer loyalty points easily from one account to another. And off course you can also consult your wallet balance in real time.
  11. Sales and brand activation + CRM improvement 1 contactless card or 1 NFC phone for targeted Information in the PoS Marketing actions Coupon schemes Fidelity programs Fast and convenient payment + Real time reporting and analytics + Integrated campaigns with mobile and online
  12. Sales and brand activation + CRM improvement 1 contactless card or 1 NFC phone for targeted Information in the PoS Marketing actions Coupon schemes Fidelity programs Fast and convenient payment + Real time reporting and analytics + Integrated campaigns with mobile and online