Howa Marzo 2010

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emBlue Email Marketing @embluemail

Educación

@ <HOWA />

emBlue

Thursday, March 25, 2010

email
en números

emBlue

Thursday, March 25, 2010

Julián M. Drault

85% mail es SPAM

25% población usa Internet
210 billones de mails diarios
123 mails promedio x día x persona
emBlue
ePEXO

Thursday, March 25, 2010

2015 => 507 billones mails x día
emBlue
(+2x)
Thursday, March 25, 2010

Julián M. Drault

ROI
$70.-
mail
basura x 7000
($0,01.- x mail)

OR 1.5%
(105 personas)

1 venta = $70.- (equilibrio)
emBlue
ePEXO

Thursday, March 25, 2010

Julián M. Drault

vs
enviar emails e-mail marketing
invertir en recursos
foco en contenido
construcción sudorosa BBDD
segmentación BBDD (interés, momento)
personalización (conocer cliente)
aprendizaje cíclico (BI)
depuración
etc.

$
emBlue
ePEXO

Thursday, March 25, 2010

cambió algo en
estos años ?

emBlue

Thursday, March 25, 2010

Julián M. Drault

emBlue
ePEXO

Thursday, March 25, 2010

GRACIAS ...
:)

julián m. drault
jmd@grupopexo.com

http://classmyth.blogspot.com

emBlue

Thursday, March 25, 2010

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Howa Marzo 2010

1. @ <HOWA /> emBlue Thursday, March 25, 2010

2. email en números emBlue Thursday, March 25, 2010

3. Julián M. Drault 85% mail es SPAM 25% población usa Internet 210 billones de mails diarios 123 mails promedio x día x persona emBlue ePEXO Thursday, March 25, 2010

4. 2015 => 507 billones mails x día emBlue (+2x) Thursday, March 25, 2010

5. Julián M. Drault ROI $70.- mail basura x 7000 ($0,01.- x mail) OR 1.5% (105 personas) 1 venta = $70.- (equilibrio) emBlue ePEXO Thursday, March 25, 2010

6. Julián M. Drault vs enviar emails e-mail marketing invertir en recursos foco en contenido construcción sudorosa BBDD segmentación BBDD (interés, momento) personalización (conocer cliente) aprendizaje cíclico (BI) depuración etc. $ emBlue ePEXO Thursday, March 25, 2010

7. cambió algo en estos años ? emBlue Thursday, March 25, 2010

8. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010

9. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010

10. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010

11. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010

12. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010

13. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010

14. GRACIAS ... :) julián m. drault jmd@grupopexo.com http://classmyth.blogspot.com emBlue Thursday, March 25, 2010