Apresentação da EMBRATUR durante o Roadshow do Brasil no Canadá.

1. Brazil Roadshow in Canada May 19th - Montreal May 21st - Toronto

5. Definition of 5 major segments and their niches: Sun and Beach Ecotourism Culture Sports Business & Events + Discover Brazil

7. Foreign Tourist Arrivals TOP Markets* 1 st Argentina 920.210 2 nd USA 699.169 3 rd Portugal 280.438 4 th Italy 268.685 5 th Chile 260.430 6 th Germany 257.719 7 th France 254.367 8 th Uruguay 226.111 9 th Spain 216.373 10 th Paraguay 206.323 … 15 th Canada 63.963 *2007

8. 20% International Arrivals (2003-2008) Source: Infraero (Airports Management)

9. 132% Total Expenditure (2003-2008) Source: Brazil Central Bank / US$ milions

10. Availability of direct flights from Canada to Brazil Flight Details: AC 090 Toronto – São Paulo AC 091 São Paulo – Toronto Air Carrier Flights/Week Air Canada 7 TOTAL 7 or connecting flights through USA

11. Actual routes Coming routes Availability of Flights from USA to Brazil Los Angeles Dallas Chicago New York/Newark Atlanta Orlando Manaus Recife Salvador Belo Horizonte Rio de Janeiro São Paulo Brasília Miami Houston Washington D.C. Charlotte

12. THE CANADIAN MARKET 63,963 thousand Canadian tourists have visited Brazil in 2007 93% intend to come back 16,6 days is the average of stay for leisure Source: EMBRATUR 2007

14. Rio de Janeiro Santa Catarina State Salvador Recife and Olinda The Amazon Forest Minas Gerais Iguassu Falls and Parana State

24. GAROPABA, SANTA CATARINA

25. FLORIANÓPOLIS, SANTA CATARINA

26. PORTO DE GALINHAS, PERNAMBUCO

29. FERNANDO DE NORONHA, PERNAMBUCO

30. IGUASSU FALLS, PARANÁ

31. PANTANAL

33. Not only is soccer the most popular sport in the country. Brazil created beach volleyball and again exported it to the world. In 2007, Rio de Janeiro held the Pan American Games, hosting 42 countries and proving its growth in sports, had 659 athletes. There was an outstanding preparation for the games as acclaimed by all athletes, public and specialists.

34. CHAPADA DIAMANTINA

35. RIO DE JANEIRO, RIO DE JANEIRO

36. FLORIANÓPOLIS, SANTA CATARINA

41. OURO PRETO, MINAS GERAIS

42. SALVADOR, BAHIA

44. Fashion, culture, popular celebrations, music. All that and much more. Brazil is a land for good and growing opportunities for old and new business, conventions and incentives: Brazil helds the best positioning in Latin America and the 2nd position in the Americas (USA – 1st position) and according to the Tourism Satellite Account 2008-2018, a study by WTTC – World Travel & Tourism Council, Brazil is one of the leading countries with the largest growth in business travel;

45. Ranking ICCA Source: ICCA

46. SÃO PAULO, SÃO PAULO

50. Contacts : East Coast – New York (USA and Canada) Director: Miguel Jerónimo E-mail: [email_address] Phone: +1 646 378 2126 West Coast – Los Angeles (USA and Canada) Director: Vilma Varga E-mail: [email_address] Phone: +1 310 341 8394

51. Thank you!