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THE REAL DIRT ON
CLEAN WATER



                   1
THE REAL DIRT ON CLEAN WATER


                                                         FACT             An Environmental Working Group study found a total of
                                                                          more than 300 agricultural and industrial pollutants in
                                                                          the tap water of 45 states; more than half of those
                                                                          pollutants have no drinking-water safety standards*

                                                         FACT             Up to 20% of lead exposure comes from
                                                                          drinking water**

                                                         FACT             According to EPA, public water utilities have violated the
                                                                          Safe Drinking Water Act more than 700,000 times
                                                                          in the past seven years***




Source: *ewg.org/tap-water/executive-summary; **EPA.gov/ogwdw000/hfacts.html; *** FACTOIDS: Drinking Water and Ground Water Statistics for 2009 (EPA 2009)   2
WHAT’S IN YOUR WATER?


                             Disinfection By-products: Long-term exposure may
                             cause increased risk of cancer, as well as liver, kidney,
                             or central nervous system problems*

                             Heavy Metals: Even at low levels, long-term exposure
                             may cause behavioral problems and learning disabilities*

                             Agricultural Pollutants: Long-term exposure may cause
                             increased risk of cancer, as well as eye, liver, kidney, spleen,
                             blood, and nervous system problems*

                             Industrial Pollutants: Long-term exposure may cause
                             increased risk of cancer, as well as blood, nervous system,
                             kidney, and liver problems*




Source: *epa.gov/safewater                                                                      3
DISINFECTION BY-PRODUCTS


                                         Disinfection by-products detected in tap
                                         water include:
                                         • trihalomethanes
                                         • chloroform
                                         • bromodicholoromethane
                                         • dibromochloromethane
    Public drinking-water disinfection   • bromoform
    by water utilities is crucial for    Long-term exposure may cause liver, kidney, or
    controlling waterborne disease,      central nervous system problems and can increase
    but the chemicals used can form      cancer risk*
    by-products in our treated water
    that increase the risk of cancer.*




Source: *www.epa.gov/safewater                                                              4
HEAVY METALS

                                          Lead:
                                          In infants and children, long-term lead exposure may cause
                                          reduced IQ, learning disabilities, and impaired growth*

                                          In adults, long-term lead exposure may cause kidney
                                          problems, nerve disorders, and high blood pressure*




                                          Lead exposure:
                                          Up to 20% comes from drinking water




Source: *epa.gov/lead/pubs/leadinfo.htm                                                                5
AGRICULTURAL POLLUTANTS

                                                            Atrazine:

                                                            • Outlawed in Europe

                                                            • 70 million pounds applied in the U.S. per year*

                                                            • Long term-exposure may cause cardiovascular and
                                                              reproductive problems**




                                                             One of the most frequently detected pesticides in
                                                             ground water, surface water, and drinking water*




Source: *The Quality of Our Nation’s Water, USGS Circular 1225; EPA atrazine science re-evaluation: potential health impacts (2009); **epa.gov/safewater   6
INDUSTRIAL POLLUTANTS


                                                            Benzene:
                                                            Long-term exposure may cause anemia, decreased
                                                            blood platelets, and increased risk of cancer**




                                                             Up to 6 million pounds of benzene released into the
                                                             U.S. every year*




Source: *Report on carcinogens, 11th ed. U.S. Department of Health and Human Services, Public Health Service, National Toxicology Program; **epa.gov/safewater   7
BOTTLED WATER ISN’T THE ANSWER
                                                      Bad Choice for Your Wallet
                                                      • Bottled water is 100s to 1,000s X more expensive than tap water

                                                      Bad Choice for the Environment
                                                      • 1.5 million barrels of oil are used in the production of bottled
                                                        water each year**—enough to fuel 50,000 cars for one year
                                                      • 1,640,000 tons of packaging waste come from bottled water***
                                                      • Only 34% of water bottles are recycled***




                                                          Bottled water may not be contaminant free.
                                                          the Environmental Working Group found
                                                          10 popular brands had a total of 38 contaminants*




Source: *EWG bottled Water Quality investigation (2008); **The U.S. Conference of Mayors, 2007; ***IBWA – International Bottled Water Association, 2007   8
WHAT CAN YOU DO?

 GET EDUCATED
 1. Learn what’s in your water at: epa.gov/safewater/ccr
 2. Research how your water gets from your municipality
    to your tap




           TAKE ACTION
           Look for water filtration systems that are
           independently certified to reduce contaminants
           in your water that are hazardous to your health




                                                             9
TIME TO




          10
INTRODUCING
                                                                  New multipatented water-filtration system

                                                                  Beats Leading Brands!
                                                                                    • Certified to reduce lead (Brita® and PUR®
                                                                                      pitchers are not!1)
                                                                                    • Certified to filter 80 gallons— 2X Brita and PUR2
                                                                                    • 1st pitcher with refillable carbon-block filter system

                                                                  The Smart Choice
                                                                                    • Costs only pennies a gallon
                                                                                    • 1st automatic pitcher meter that shows gallons filtered




1This  comparison of current WQA and NSF certified reduction claims was conducted on June 16, 2010, on the Brita OB-36 and the PUR CR-6000C pitchers and
is valid only for the named products marketed at that time. Product claims obtained from respective manufacturers’ Web sites. All trademarks are the property of
their respective owners. 2Compared to Brita and PUR pitcher filters at 40 gallons.
                                                                                                                                                                   11
SAFE CLEAN


                          X                                                                      CERTIFIED
NOT CERTIFIED                                                   1
                                                                                  to reduce up to 99% of LEAD
           to reduce LEAD




1 This comparison of current WQA and NSF certified reduction claims was conducted on June 16, 2010, on the Brita OB-36 and the PUR CR-6000C pitchers
and is valid only for the named products marketed at that time. Product claims obtained from respective manufacturers’ Web sites. All trademarks are the
property of their respective owners. 2 Compared to Brita® and PUR® pitcher filters at 40 gallons. “Leading brands” is defined as Brita and PUR.            12
POWERFUL CLEAN
    GET CLEAN WATER REDUCES CONTAMINANTS THAT CAN AFFECT YOUR HEALTH

                            Outperforms Leading Brands!                                                                                         1




1This comparison of current WQA and NSF certified reduction claims was conducted on June 16, 2010, on the Brita® OB-36 and the PUR® CR-6000C pitchers and is valid only
for the named products marketed at that time. Chart comparison includes contaminants that have Safe Drinking Water Act Maximum Contaminant or Action levels. Models
compared also are certified to reduce chlorine (taste and odor), nominal particulates, plus the following: Brita OB-36: zinc; PUR CR-6000C: cysts, MTBE, and zinc. Product
claims obtained from the respective manufacturers’ Web sites. “Leading brands” is defined as Brita and PUR.
                                                                                                                                                                           13
POWERFUL CLEAN

                                                           1st refillable carbon-block pitcher filter
                                                           Same advanced carbon-block technology as more expensive
                                                           sink-installed units


                                                           Filters      2X more water than Brita
                                                                                    *                                            ®   or PUR®*
                                                           80-gallon capacity


                                                          Certified to reduce                   5X more contaminants than Brita**


*Compared to Brita OB-36 and the PUR CR-6000C pitchers at 40 gallon capacity. All trademarks are the property of their respective owners. **This comparison of current
WQA and NSF certified reduction claims was conducted June 16, 2010, on the Brita OB-36 pitcher and is valid only for the named product marketed at the time. Product
claims obtained from respective manufacturers’ Web sites.
                                                                                                                                                                         14
GREEN CLEAN

        1st refillable carbon-block pitcher filter
        Less plastic to throw away


        1st coconut shell carbon-block pitcher
        filter using a zero-emissions process
        Sustainable and certified zero-emissions process




                                                           15
SMART CLEAN

                                                                       FOR JUST PENNIES
                                                                          A GALLON
                                                                                  One Get Clean® Water filter
                                                                           replaces more than 600
                                                                                   16.9 fl. oz. bottles of water*




*One Get Clean Water filter has an 80-gallon capacity and filters the amount of water contained in more than 600 16.9 fl. oz. bottles of water.
                                                                                                                                                  16
SMART CLEAN
                              TELLS YOU WHEN TO CHANGE FILTERS
                              1st AUTOMATIC PITCHER METER
 DOESN’T WASTE SPACE
 SLIM PROFILE DESIGN




FOOD-SAFE PITCHER
BPA-FREE PLASTIC




                                                 LOTS OF CLEANER,
                                                 HEALTHIER WATER
     80 GALLONS OF CLEANER,                      10-CUP CAPACITY
     HEALTHIER WATER
     CERTIFIED BY WATER
     QUALITY ASSOCIATION




                                                                    17
Cleaner, healthier
water guaranteed!
Get started today!




    100% Satisfaction Guarantee
                                  18

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Getcleanwater Ppt

  • 1. THE REAL DIRT ON CLEAN WATER 1
  • 2. THE REAL DIRT ON CLEAN WATER FACT An Environmental Working Group study found a total of more than 300 agricultural and industrial pollutants in the tap water of 45 states; more than half of those pollutants have no drinking-water safety standards* FACT Up to 20% of lead exposure comes from drinking water** FACT According to EPA, public water utilities have violated the Safe Drinking Water Act more than 700,000 times in the past seven years*** Source: *ewg.org/tap-water/executive-summary; **EPA.gov/ogwdw000/hfacts.html; *** FACTOIDS: Drinking Water and Ground Water Statistics for 2009 (EPA 2009) 2
  • 3. WHAT’S IN YOUR WATER? Disinfection By-products: Long-term exposure may cause increased risk of cancer, as well as liver, kidney, or central nervous system problems* Heavy Metals: Even at low levels, long-term exposure may cause behavioral problems and learning disabilities* Agricultural Pollutants: Long-term exposure may cause increased risk of cancer, as well as eye, liver, kidney, spleen, blood, and nervous system problems* Industrial Pollutants: Long-term exposure may cause increased risk of cancer, as well as blood, nervous system, kidney, and liver problems* Source: *epa.gov/safewater 3
  • 4. DISINFECTION BY-PRODUCTS Disinfection by-products detected in tap water include: • trihalomethanes • chloroform • bromodicholoromethane • dibromochloromethane Public drinking-water disinfection • bromoform by water utilities is crucial for Long-term exposure may cause liver, kidney, or controlling waterborne disease, central nervous system problems and can increase but the chemicals used can form cancer risk* by-products in our treated water that increase the risk of cancer.* Source: *www.epa.gov/safewater 4
  • 5. HEAVY METALS Lead: In infants and children, long-term lead exposure may cause reduced IQ, learning disabilities, and impaired growth* In adults, long-term lead exposure may cause kidney problems, nerve disorders, and high blood pressure* Lead exposure: Up to 20% comes from drinking water Source: *epa.gov/lead/pubs/leadinfo.htm 5
  • 6. AGRICULTURAL POLLUTANTS Atrazine: • Outlawed in Europe • 70 million pounds applied in the U.S. per year* • Long term-exposure may cause cardiovascular and reproductive problems** One of the most frequently detected pesticides in ground water, surface water, and drinking water* Source: *The Quality of Our Nation’s Water, USGS Circular 1225; EPA atrazine science re-evaluation: potential health impacts (2009); **epa.gov/safewater 6
  • 7. INDUSTRIAL POLLUTANTS Benzene: Long-term exposure may cause anemia, decreased blood platelets, and increased risk of cancer** Up to 6 million pounds of benzene released into the U.S. every year* Source: *Report on carcinogens, 11th ed. U.S. Department of Health and Human Services, Public Health Service, National Toxicology Program; **epa.gov/safewater 7
  • 8. BOTTLED WATER ISN’T THE ANSWER Bad Choice for Your Wallet • Bottled water is 100s to 1,000s X more expensive than tap water Bad Choice for the Environment • 1.5 million barrels of oil are used in the production of bottled water each year**—enough to fuel 50,000 cars for one year • 1,640,000 tons of packaging waste come from bottled water*** • Only 34% of water bottles are recycled*** Bottled water may not be contaminant free. the Environmental Working Group found 10 popular brands had a total of 38 contaminants* Source: *EWG bottled Water Quality investigation (2008); **The U.S. Conference of Mayors, 2007; ***IBWA – International Bottled Water Association, 2007 8
  • 9. WHAT CAN YOU DO? GET EDUCATED 1. Learn what’s in your water at: epa.gov/safewater/ccr 2. Research how your water gets from your municipality to your tap TAKE ACTION Look for water filtration systems that are independently certified to reduce contaminants in your water that are hazardous to your health 9
  • 10. TIME TO 10
  • 11. INTRODUCING New multipatented water-filtration system Beats Leading Brands! • Certified to reduce lead (Brita® and PUR® pitchers are not!1) • Certified to filter 80 gallons— 2X Brita and PUR2 • 1st pitcher with refillable carbon-block filter system The Smart Choice • Costs only pennies a gallon • 1st automatic pitcher meter that shows gallons filtered 1This comparison of current WQA and NSF certified reduction claims was conducted on June 16, 2010, on the Brita OB-36 and the PUR CR-6000C pitchers and is valid only for the named products marketed at that time. Product claims obtained from respective manufacturers’ Web sites. All trademarks are the property of their respective owners. 2Compared to Brita and PUR pitcher filters at 40 gallons. 11
  • 12. SAFE CLEAN X CERTIFIED NOT CERTIFIED 1 to reduce up to 99% of LEAD to reduce LEAD 1 This comparison of current WQA and NSF certified reduction claims was conducted on June 16, 2010, on the Brita OB-36 and the PUR CR-6000C pitchers and is valid only for the named products marketed at that time. Product claims obtained from respective manufacturers’ Web sites. All trademarks are the property of their respective owners. 2 Compared to Brita® and PUR® pitcher filters at 40 gallons. “Leading brands” is defined as Brita and PUR. 12
  • 13. POWERFUL CLEAN GET CLEAN WATER REDUCES CONTAMINANTS THAT CAN AFFECT YOUR HEALTH Outperforms Leading Brands! 1 1This comparison of current WQA and NSF certified reduction claims was conducted on June 16, 2010, on the Brita® OB-36 and the PUR® CR-6000C pitchers and is valid only for the named products marketed at that time. Chart comparison includes contaminants that have Safe Drinking Water Act Maximum Contaminant or Action levels. Models compared also are certified to reduce chlorine (taste and odor), nominal particulates, plus the following: Brita OB-36: zinc; PUR CR-6000C: cysts, MTBE, and zinc. Product claims obtained from the respective manufacturers’ Web sites. “Leading brands” is defined as Brita and PUR. 13
  • 14. POWERFUL CLEAN 1st refillable carbon-block pitcher filter Same advanced carbon-block technology as more expensive sink-installed units Filters 2X more water than Brita * ® or PUR®* 80-gallon capacity Certified to reduce 5X more contaminants than Brita** *Compared to Brita OB-36 and the PUR CR-6000C pitchers at 40 gallon capacity. All trademarks are the property of their respective owners. **This comparison of current WQA and NSF certified reduction claims was conducted June 16, 2010, on the Brita OB-36 pitcher and is valid only for the named product marketed at the time. Product claims obtained from respective manufacturers’ Web sites. 14
  • 15. GREEN CLEAN 1st refillable carbon-block pitcher filter Less plastic to throw away 1st coconut shell carbon-block pitcher filter using a zero-emissions process Sustainable and certified zero-emissions process 15
  • 16. SMART CLEAN FOR JUST PENNIES A GALLON One Get Clean® Water filter replaces more than 600 16.9 fl. oz. bottles of water* *One Get Clean Water filter has an 80-gallon capacity and filters the amount of water contained in more than 600 16.9 fl. oz. bottles of water. 16
  • 17. SMART CLEAN TELLS YOU WHEN TO CHANGE FILTERS 1st AUTOMATIC PITCHER METER DOESN’T WASTE SPACE SLIM PROFILE DESIGN FOOD-SAFE PITCHER BPA-FREE PLASTIC LOTS OF CLEANER, HEALTHIER WATER 80 GALLONS OF CLEANER, 10-CUP CAPACITY HEALTHIER WATER CERTIFIED BY WATER QUALITY ASSOCIATION 17
  • 18. Cleaner, healthier water guaranteed! Get started today! 100% Satisfaction Guarantee 18