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- 1. 1© Copyright 2013 EMC Corporation. All rights reserved.
- 2. 2© Copyright 2013 EMC Corporation. All rights reserved. Cloudscape How Cloud Computing is changing IT Additional Line 18 Point Verdana
- 3. 3© Copyright 2013 EMC Corporation. All rights reserved. Our Global Presence Melbourne, Australia Rio de Janeiro, Brazil Hopkinton, MA Global Headquarters Bedford, MA Franklin, MA Cambridge, MA Roy, UT Singapore Durham, NC Apex, NC Irvine, CA Burlington, Ontario Duluth, GA Santa Clara, CA Palo Alto, CA Pleasanton, CA Bangalore, India Brentford, UK Vienna, Austria Pau, France Rotterdam, Netherlands St. Petersburg, Russia Cairo, Egypt Tel Aviv, Israel Beijing, China Shanghai, China Tokyo, Japan Seoul, S. Korea Be'er Sheva, Israel R&D Center Centers of Excellence Customer Support Center Executive Briefing Center Global Solution and Engineering Center Manufacturing Center Direct Presence Seattle, WA Chengdu, China as of June 30, 2011 Sydney, Australia Cork, Ireland50,000+ people 83 countries
- 4. 4© Copyright 2013 EMC Corporation. All rights reserved. 2012: A Record Breaking Year for EMC Fortune 500 Rank 139 Revenues $21.7B R&D Investment (2012) $2B Cash And Investments $11.4B Market Value $52B
- 5. 5© Copyright 2013 EMC Corporation. All rights reserved. EMC’s Journey In India 2004 2000 2009 • Sales offices in 7 cities • Coverage of 40 cities through its partner network • Ranked 44 in DQ Top 20 • Moved from No. 5 to No 1 in an year • Launched 17 products in 2004 (11 for mid-tier) • Started operation in India • Less than 10 employees 2012 2005 • Pioneered the ILM concept • Launched EMC Academic Alliance Program 2003 2010 • Completed a decade in India • Network storage leader 7th year in a row • Integrated portfolio of EMC products including RSA Security, Iomega , Avamar and Data Domain • Sales offices in 3 cities • Created the ‘network storage’ category in India • Customer support across 135+ cities • Over 2350 enterprise and mid-market customers • Comprehensive Cloud + Big Data portfolio • Ranked 40 in DQ Top 20
- 6. 6© Copyright 2013 EMC Corporation. All rights reserved. 2013 IT Spending Priorities Source: Barclays CIO Survey, October 2012
- 7. 7© Copyright 2013 EMC Corporation. All rights reserved. IT
- 8. 8© Copyright 2013 EMC Corporation. All rights reserved. ITNDUSTRY RANSITIONin
- 9. 9© Copyright 2013 EMC Corporation. All rights reserved.
- 10. 10© Copyright 2013 EMC Corporation. All rights reserved. Cloud Offering Examples Pay-As-You-Go I want secured backup of my files, so that I can retrieve data from anywhere, anytime My organization needs to grow, but cannot spend much to buy new servers, storage My organization wants to test a software in different platform before investing on it I need a word processing application for a brief period to prepare my documents Salesforce.com, EMC Mozy, Atmos, Google App Engine, Amazon EC2
- 11. 11© Copyright 2013 EMC Corporation. All rights reserved.
- 12. 12© Copyright 2013 EMC Corporation. All rights reserved.
- 13. 13© Copyright 2013 EMC Corporation. All rights reserved.
- 14. 14© Copyright 2013 EMC Corporation. All rights reserved.
- 15. 15© Copyright 2013 EMC Corporation. All rights reserved.
- 16. 16© Copyright 2013 EMC Corporation. All rights reserved.
- 17. 17© Copyright 2013 EMC Corporation. All rights reserved. Virtual Storage Evolution Enables entirely new efficiencies Enables entirely new usage models Enables entirely new efficiencies Enables entirely new usage models
- 18. 18© Copyright 2013 EMC Corporation. All rights reserved. Virtual Servers and Storage enable new models of computing Data Center A Data Center B Data Center C Data Center D Application Data Application Data Application Data Application Data cooperating pools of resources dynamic application and data movement enables IT as a service Server and Storage Virtualization
- 19. 19© Copyright 2013 EMC Corporation. All rights reserved. Virtual Storage Server Evolution Application Application Application Application Application Application Application Application Application Application ApplicationApplication Storage Evolution Federation FAST Enabling the journey to the private cloud
- 20. 20© Copyright 2013 EMC Corporation. All rights reserved. Private Cloud Model Virtualized Data Center Cloud Computing Private Cloud External CloudInternal Cloud Virtual Client Virtual ClientVirtual Client management virtualization security app app app app app Automation Automation Federation
- 21. 21© Copyright 2013 EMC Corporation. All rights reserved. Your Personal Information Cloud Protect Access Search Organize Share Music Photos Videos ServicesContacts Documents Calendar Personal Storage Netbooks Mobile Desktop/Laptop Single Aggregated View
- 22. 22© Copyright 2013 EMC Corporation. All rights reserved. Cloud Service Models Cloud Service can be classified into three categories: • Infrastructure-as-a-Service (IaaS) • Platform-as-a-Service (PaaS) • Software-as-a-Service (SaaS)
- 23. 23© Copyright 2013 EMC Corporation. All rights reserved. Measure Actuals IT Management HR Department IT Applications Chargeback Gold Bronze Define Services IT Infrastructure Self-Service Portal Platinum Gold Silver Bronze Copper Infrastructure-as-a-Service Example
- 24. 24© Copyright 2013 EMC Corporation. All rights reserved. Cloud Deployment Model – Public Cloud Enterprise P User R Cloud Service Provider Public Cloud Enterprise Q
- 25. 25© Copyright 2013 EMC Corporation. All rights reserved. Cloud Deployment Model – Private Cloud Enterprise P On-premise Private Cloud Cloud Service Provider Enterprise P Externally hosted Private Cloud Dedicated for Enterprise P
- 26. 26© Copyright 2013 EMC Corporation. All rights reserved. Cloud Deployment Model – Hybrid Cloud Private Cloud + Enterprise P User R Cloud Service Provider Public Cloud Enterprise QEnterprise P
- 27. 27© Copyright 2013 EMC Corporation. All rights reserved. Cloud Deployment Model – Community Cloud • Cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns • Managed by the organizations or by a third party Cloud Service Provider Dedicated for Community Users Enterprise P Enterprise Q Enterprise R Community Users Community Cloud
- 28. 28© Copyright 2013 EMC Corporation. All rights reserved. Economics of Cloud Example: On-Site Vs. Cloud Annual TCO = $233,213 Source: Amazon Web Services: The Economics of the AWS Cloud vs. Owned IT Infrastructure, Dec 2009 Cost Components On-Site Server Hardware Network Hardware Hardware Maintenance Operating System Amazon EC2 Cloud Instance Fees and Usage Data Transfer Cost Components Buying 1000 Servers (On-Site) Vs. Hiring 1000 server instances (Cloud) Annual TCO = $2,572,634
- 29. 29© Copyright 2013 EMC Corporation. All rights reserved. What’s happening to the Ap landscape? Source : 2011 IDC Digital Universe Study
- 30. 30© Copyright 2013 EMC Corporation. All rights reserved. BIG DATAIS CHANGING THE WORLD CLOUDIS CHANGING I.T.
- 31. 31© Copyright 2013 EMC Corporation. All rights reserved. Big Data Big data are "data sets, or information, whose scale, distribution, location in separate silos or timeliness require customers to employ new architectures to capture, store, integrate (into one data set), manage and analyze to realize business value."
- 32. 32© Copyright 2013 EMC Corporation. All rights reserved.
- 33. 33© Copyright 2013 EMC Corporation. All rights reserved. MPP Database For Structured Data Analysis • MPP Database For Extreme Scale – Optimized For BI, Fault Tolerant • Automated Parallelization & Tuning – Just Load And Query, No Partitioning • Linear Scalability By Adding Nodes – Nodes Add Storage, Query Interconnect Data Loading Interconnect Data Loading Massively Parallel Architecture. 5x Faster Data Loading.
- 34. 34© Copyright 2013 EMC Corporation. All rights reserved. Accelerate Career Enable students to become Data Scientists
- 35. 35© Copyright 2013 EMC Corporation. All rights reserved. 0 10 20 30 40 50 60 70 80 90 2009 2010 2011 2012 2013 2014 EXABYTES According to IDC, by 2012, 80% of all storage capacity sold will be for file-based data. File Based: 60.7% CAGR Block Based: 21.8% CAGR Big Data is File & Unstructured Data
- 36. 36© Copyright 2013 EMC Corporation. All rights reserved. New Big Data Analytic Platforms Scale-Out, “Co-Processing” Architecture Analyze Petabytes Of Current Data Structured & Unstructured Data
- 37. 37© Copyright 2013 EMC Corporation. All rights reserved. Real Time Embedded Within Apps Data Driven New Predictive Analytics Are Different
- 38. 38© Copyright 2013 EMC Corporation. All rights reserved.
- 39. IZEREAL
- 40. 40© Copyright 2013 EMC Corporation. All rights reserved. A N A LY T I C S HARNESSING THE POWER OF BIG DATA
- 41. 41© Copyright 2013 EMC Corporation. All rights reserved. Shopping – The Old Way!
- 42. 42© Copyright 2013 EMC Corporation. All rights reserved. Shopping – The New Way! Welcome back to Star Grocers Jeremy! Today is British Day. We have specials on all items from the U.K. Welcome back to Star Grocers Jeremy! Today is British Day. We have specials on all items from the U.K.
- 43. 43© Copyright 2013 EMC Corporation. All rights reserved. British Biscuits For British Shoppers A new coupon has arrived!
- 44. 44© Copyright 2013 EMC Corporation. All rights reserved. Your Favorite Salty Snacks Nearby! A new coupon has arrived!
- 45. 45© Copyright 2013 EMC Corporation. All rights reserved. Salty Snacks Make A Shopper Thirsty! A new coupon has arrived!
- 46. 46© Copyright 2013 EMC Corporation. All rights reserved. It Pays To Think Ahead! A new coupon has arrived!
- 47. 47© Copyright 2013 EMC Corporation. All rights reserved. 170,000,000 THE SHIFT IS ON SOCIAL INTERACTIONS
- 48. 48© Copyright 2013 EMC Corporation. All rights reserved. CLOUDTRANSFORMS IT BIG DATATRANSFORMS BUSINESS
- 49. 49© Copyright 2013 EMC Corporation. All rights reserved. YOUCAN LEAD IT
- 50. 50© Copyright 2013 EMC Corporation. All rights reserved.
- 51. 51© Copyright 2013 EMC Corporation. All rights reserved. This allows project leaders and corporate and independent developers to add and integrate world-class encryption into their own commercial and non- commercial applications and products. The RSA Share Project is a free software initiative designed to arm developers with the tools and support necessary to protect their products and applications. •VMware Compliance Checker for vSphere •VMware vCenter Converter Standalone •vSphere Hypervisor (for 64 bit hardware) •vSphere Hypervisor (for 32 bit hardware) •VMware Server •VMware vFabric tc Server Developer Edition •VMware Player
- 52. 52© Copyright 2013 EMC Corporation. All rights reserved. Zimbra is the leader in open source, next-generation email and collaboration software SpringSource employs the open source leaders who created and drive innovation for Spring, the de facto standard programming model for enterprise Java applications, as well as the Java and web thought leaders within the Apache Tomcat, Apache HTTP Server, Hyperic, Groovy and Grails open source communities. The industry's first open platform as a service. Run your Spring, Rails, Node.js and Scala applications. Deploy from IDE or command line.
- 53. 53© Copyright 2013 EMC Corporation. All rights reserved. Atmos 2.0 Evaluation Edition. A pre-populated and pre-configured set of VM's for integration and evaluation of Atmos in non-production environments. EMC Atmos combines massive scalability with automated data placement to help you efficiently deliver content and information services anywhere in the world EMC Greenplum Community Edition is a set of free big data tools to data professionals, developers and data scientists enabling industry-wide collaboration and innovation. With the Community Edition stack, developers can build complex applications to collect, analyze and operationalize big data leveraging best of breed big data tools including the Greenplum Database with its in-database analytic processing capabilities.
- 54. 54© Copyright 2013 EMC Corporation. All rights reserved. www.facebook.com/emcacademicalliance
Notas del editor
- With 50,000 people in 83 countries, EMC is securing a powerful global presence.
- IT infrastructure develops ‘service offeringsEssential placed into catalogMade available as services w/ policies and implicit infrApplication managers reach into self service portalSelect from these to provision BU applicationPerformance is monitored against service policiesDepartments charge based on service level and usageEssentially, internal IT looks like a SP!
- Cloud Computing can be classified into three deployment models: private, public, and hybrid. These models provide a basis for how Cloud infrastructures are constructed and consumed. In a Public Cloud, IT resources are made available to the general public or organizations and are owned by the Cloud service provider. The Cloud services are accessible to everyone via standard Internet connections. In a public Cloud, a service provider makes IT resources, such as applications, storage capacity, or server compute cycles, available to any consumer. This model can be thought of as an “on-demand” and as a “pay-as-you-go” environment, where there are no on-site infrastructure or management requirements. However, for organizations, these benefits come with certain risks: no control over the resources in the cloud, the security of confidential data, network performance issues, and interoperability. Popular examples of public clouds include Amazon’s Elastic Compute Cloud (EC2), Google Apps, and Salesforce.com.
- In a private Cloud, the Cloud infrastructure is operated solely for one organization and is not shared with other organizations. This Cloud model offers the greatest level of security and control. There are two variations to a private Cloud: On-premise Private Cloud: On-premise private Clouds, also known as internal Clouds, are hosted by an organization within their own data centers. This model provides a more standardized process and protection, but is limited in terms of size and scalability. Organizations would also need to incur the capital and operational costs for the physical resources. This is best suited for applications which require complete control and configurability of the infrastructure and security. Externally-hosted Private Cloud: This type of private Cloud is hosted externally with a Cloud provider, where the provider facilitates an exclusive Cloud environment for a specific organization with full guarantee of privacy or confidentiality. This is best suited for organizations that do not prefer a public Cloud due to data privacy/security concerns. Like a public Cloud, a private Cloud also enables provisioning an automated service request rather than a manual task processed by IT. In on-premise private Cloud, organizations will have to run their own hardware, storage, networking, hypervisor, and Cloud software. Many enterprises, including EMC, Cisco, IBM, Microsoft, Oracle, and VMware, now offer Cloud platforms and services to build and manage a private Cloud.
- In hybrid Cloud environment, the organization consumes resources from both private and public Clouds. The ability to augment a private Cloud with the resources of a public Cloud can be utilized to maintain service levels in the face of rapid workload fluctuations. Organizations use their computing resources on a private Cloud for normal usage, but access the public Cloud for high/peak load requirements. This ensures that a sudden increase in computing requirement is handled gracefully. For example, an organization might use a public Cloud service, such as Amazon Simple Storage Service (Amazon S3), for archiving data, but continues to maintain in-house storage for operational customer data. Ideally, the hybrid approach allows a business to take advantage of the scalability and cost-effectiveness that a public Cloud Computing environment offers without exposing mission-critical applications and data to third-party vulnerabilities.
- The Cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). An example where a community Cloud could be useful is in a state government setting. If various agencies within the state government operate under similar guidelines, they could all share the same infrastructure and spread the cost among themselves. A community Cloud may be managed by the organizations or by a third party. With the costs spread over to fewer users than a public cloud, this option is more expensive but may offer a higher level of privacy, security, and/or policy compliance. The community Cloud offers organizations access to a vast pool of resources than that in the private Cloud.
- Consider a scenario where an organization wants to run its business-critical applications using 1000 servers to meet the desired service levels. They have two options to consider: the first option is to set up an on-site infrastructure for running 1000 servers and the second one is to hire 1000 instances of servers on an Amazon EC2 Cloud. Let us consider various cost components involved in both these options:In the first option, to set up an on-site infrastructure, the organization would require capital investment for purchasing server, storage, and network hardware, together with additional expenses for hardware maintenance, licensing OSs, power and cooling options, building data center infrastructure, administrative costs, and data transfer. In contrast to that, the second option involves only two cost components: the major cost on instance usage and a minor cost on data transfer. The diagram displayed on this slide—sourced from Amazon.com—shows that the first option incurs 10 times more TCO, compared to the second option. This clearly illustrates the economic benefit of Cloud, compared to an on-site infrastructure.
- Explosion in types of data<CLICK>Not just types but size: New digital universe study by IDC, Information will grow 50x before 2021BELOW ARE NOTES ONLY, NOT FOR MONITOR:We see that the sources of data are expanding, and it’s not just the types of data, but the size of this data. Data will grow 50X in the next 10 years super Moore’s Law in growth rate of data.
- BELOW ARE NOTES ONLY, NOT FOR MONITOR:Big Data is literally changing the world. Let’s take a look at a few examples of what we mean by this….
- IDC has tracked this “Big Data” challenge across all major industries and the enterprise… media and entertainment, web2.0, cloud, engineering, Oil & Gas just to name a few… In 2009 for the first time 50% of all storage capacity sold was for file-based data equaling that for block-based data or SAN. More importantly, by 2012 80% of all storage capacity sold will be for file-based data. This spells out a tremendous sales opportunity for EMC with Isilon as the solution to deliver on it.In terms of customers storage spend, in 2012, customers for the first time will spend more file based storage than block based storage.
- In the following slides, we will explore an example of how the digital universe can change a customer’s shopping experience by leveraging structured and unstructured data with public sources.
- This is EMC’s head of marketing, Jeremy Burton. As a smart phone user who has opted into having his exact location shared with his grocery store, Jeremy receives a tweet with the following message: “Welcome back to Star Grocers Jeremy! Today is British Day. We have specials on all items from the U.K.”
- When Jeremy enters the store, the store knows where he is and what aisle he is in. From collected structured data, they know what he has bought in the past and what his preferences are. As opposed to having to clip a coupon, the store can use positioning and public-sourced information from their own database to digitally send Jeremy a coupon for his favorite biscuit, Hobnobs.
- Because they know that he’s in the salty snacks aisle, the store pushes another coupon on Jeremy, this time for Lays chips. Jeremy buys three bags of Lays and gets a fourth for free.
- The store anticipates that, with salty snacks, Jeremy will want something to drink with his Lay chips. They send him a coupon for beer.
- Finally, the store figures that if Jeremy plans on drinking all that beer, he might need painkillers too.This is a whole new shopping experience, the retailing and advertising of the future.