August's Connect @ Lunch centered on Online Marketing for Business.

2. Online Marketing

4. 78% of internet users
conduct product research
online.
Consider Google your
Business Card.

5. 40% of smartphone
owners compare prices on
their mobile device while
shopping.
Is your website mobile
friendly?

6. 75% of marketers planned
to increase their social
media marketing in 2012.
The number of marketers
who say Facebook is
“critical” or “important” to
their business has increased
by 83% in 2 years.

7. 88% said increased
exposure is the #1 benefit of
social media marketing.

8. In 2012, it is estimated that
small to medium sized
businesses will spend
$2 billion in the US
alone on online marketing.

9. 17.4% - Email Marketing
15.1% - Search Engine
Marketing
13.7% - Social Media
Marketing
12.0% - Business
Directory Listing

10. In15% of conversations
about products & 23% of
conversations about
services, people refer to
something they saw online.

11. 5 Steps
1. Create Buzzworthy Content
2. Timing is everything
3. Make it Easy to Find
4. Target Influencers
5. Think of Your Brand
Advocates

12. Manage Online Reputation
-Create Relevant & Valuable
Content
-Set up Google Alert
-Respond to the
Conversations