Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved
through the
Breaks
Creativity that
Clutter

Who are we?

beyond the
browser

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Personallyrelevantads
inserteddynamicallyintoany
contentonanydevice
anywhereintheworld

standard ads
need a little
helping hand

Zlatan
• Appeared 60 times
• Scored 22 goals
• 30% conversion rate
for Sweden
striker

Tomas Brolin
• Appeared 47 times
• Scored 26 goals
• World Cup All Star
• 55% conversion rate
for Sweden
mid

Olof Mellberg
• Made 84 appearances
for Sweden
• Scored four goals
• Less than one goal
every 20 games
• Team Captain
defender

Measuring assists
Striker
Midfielder
Player 3
Player 6
Player 4
Player 5
Affiliates
Outdoor
Mobile
Search
Display
TV

Channel Connect
Served
Impressions
CTR Other Channel
Impact Rate
ROI ROAS ($) Total
Conversions
Click to Conversion
Rate
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05%
149,501 2.84% 58.67% 25.60% 1.26 588 13.85%
149,501 2.84% 58.67% 25.60% 1.26 588 13.85%
99,913 2.89% 61.46% 36.24% 1.36 628 21.76%
99,913 2.89% 61.46% 36.24% 1.36 628 21.76%
537,523 0.80% 28.22% 16.25% 1.16 165 3.84%
266,215 0.79% 29.70% 6.62% 1.07 81 3.83%
67,931 1.17% 37.88% 2.35% 1.02 14 1.75%
50,714 0.47% 15.79% 21.91% 1.22 22 9.32%
147,570 0.73% 35.42% 1.69% 1.02 45 4.17%
271,308 0.80% 26.73% 27.75% 1.28 84 3.85%
168,906 0.44% 23.72% -15.95% 0.84 24 3.20%
90,302 1.38% 34.68% 72.76% 1.73 48 3.86%
12,100 1.55% 21.80% 27.45% 1.27 12 6.38%
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09%
4,293
2,113
798
236
1,079
750
1,242
2,180
188Yahoo! UK
AOL Japan
MSN MX
Mind the Gap Int.
Turner / CNN
Fox News.com
MSN MSNBC
Display
Mind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks
Search 7,132
Eyeblaster SE - Google 4,246
Google 4,246
Eyeblaster SE - Yahoo 2,886
Yahoo 2,886
Totals 11,425
Cross-Channel Overview
Display
Campaign Type
Search
Totals
Search & Display —
All in One Place
Other Channel
Impact Rate
60.12%
58.67%
58.67%
61.46%
61.46%
28.22%
29.70%
37.88%
15.79%
35.42%
26.73%
23.72%
34.68%
21.80%
44.17%
Explore the Touch-Points
between Channels Total
Conversions
1,216
588
588
628
628
165
81
14
22
45
84
24
48
12
1,381

Want more?
▸ Download cases on: www.mediamind.com – click ”resource library”
▸ Ask me to send you the best we have: troels.smit@mediamind.com

Less than 8% of the
internet population
click
And the clickers
dont have any
money
(comScore 2009)

© 2008 Eyeblaster. All rights reserved
You remember:
30% what you see
50% what you see & hear
70-90% what you see, hear
& touch

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Teachers / kidsinteraction

cracking the

Simply the best?
Metric A B
Gaming
Benchmark*
CTR 0.34% 2.71% 0.69%
Interaction Rate 68% 30% 17%
Video Started Rate 3% 6% 47%
54
seconds
84
seconds

data
navigating the

Global Research
Eyeblaster Dwell Research
ofalladsengagedwith

Dwell Rate versus CTR

size
does
matter?

Which Ad Sizes work?
Eyeblaster Dwell Research
all formats
longertimethanTV

consumers
show consistently that they
are willing
to take timeto explore brands

get people playing

ScreenGrab - Home Page Take Overs

Add Dimensions to Your Brand
Dimensional Banners
• Knock-Your-Socks-Off User Experience!
• Demand user interactions
• Associates brand with industry innovation
Immerse your brand in realistic 3D environments powered by the
PaperVision 3D engine

Innovation:
3D & Screengrab
• Appears on the
webpage as a regular
banner.
• Expands to provide a
full screen cinema-like
experience.
• Provides a highly
impactful experience
for a self-selected
group.

Glider - Home Page Take Overs

Interactive HD Video

2010 MediaMind RMA Nominee

Twitter in Banner
• Immediately updated
• Consumer Insights/Opinions
• Focus on specific topics
Incorporate twitter feed, tweets, and information in a banner.

HTML 5 – iDeviceAds

’Tis the Season
Using Online Display to Boost Store Traffick
new research
www.mediamind.com – click on ”research”

eRetail – Conversion funnel

eRetail
▸ Best conversion rates for retail:
Homepage
Music
Mail

Brick and Mortar

Brick and Mortar Retailers
Dwell Time
To drive offline store visits Hotmail and Messenger are top performers

Dwell by frequency for B&M retailers
to drive offline store visits the
optimal frequency is 4

Take your weekly circular online
▸ Create one ad unit
▸ Easily update content, just send us your images product description

Be memorable
▸ Homepage Takeover
▸ Brand Moment
▸ Fun and Relevant

but ...
Online is difficult and I only have a TV ad

• Use your TV ad online
• Just send us your video
• Provides a highly impactful
experience for a self-
selected group

If you can sell Vacuum Cleaners online ...
▸ Who knew a vacuum cleaner could be so interesting? Great graphics
that suck in the home page as a teaser followed by an interactive ad
that allows the user to explore the features turn the mundane into
something exciting

Your best content
your best content needs to be
where the users eyes are

Dwell – quality time

thank you
troels.smit@mediamind.com

Presentation Troels Smit MediaMind

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