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Emerasoft Day 2012 - Adobe Corporate presentation
1.
Adobe as a
Publishing Technology Partner Matteo Oriani | Solution Consultant CreativePro & DI SEM © 2012 Adobe Systems Incorporated. All Rights Reserved. 1
2.
About Adobe
Founded in 1982 74 Offices in 43 Countries $4.2 billion in revenue in FY2011 Corporate Headquarters in San Jose, California More than 9,700 employees © 2012 Adobe Systems Incorporated. All Rights Reserved. 2
3.
Changing the world
through digital experiences © 2012 Adobe Systems Incorporated. All Rights Reserved. 3
4.
Adobe’s History of
Transformation DIGITAL $4B+ EXPERIENCES Media & Marketing $3B e Interactive Media/ nu Websites ve Re $2B Electronic Documents $500M Desktop Publishing © 2012 Adobe Systems Incorporated. All Rights Reserved.
5.
Digital Experiences in a
Multiscreen World © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
6.
What We Do ©
2012 Adobe Systems Incorporated. All Rights Reserved. 6
7.
What We Do
MAKE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
8.
What We Do
MAKE MANAGE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
9.
What We Do
MAKE MANAGE MEASURE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
10.
What We Do
MAKE MANAGE MEASURE MONETIZE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
11.
© 2012 Adobe
Systems Incorporated. All Rights Reserved. 7
12.
We help customers
create, publish, promote and monetize their content – anywhere © 2012 Adobe Systems Incorporated. All Rights Reserved. 8
13.
DIGITAL MEDIA
CUSTOMERS PUBLISHERS BUSINESSES MEDIA COMPANIES AGENCIES CONSUMERS STUDENTS © 2012 Adobe Systems Incorporated. All Rights Reserved. 9
14.
Digital Media Strategy ©
2012 Adobe Systems Incorporated. All Rights Reserved. 10
15.
The Adobe Creative
Cloud © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
16.
The Adobe Creative
Cloud Get the World’s Best Tools Publish Apps & Websites Store & Stay a Share Step Ahead © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
17.
Digital Publishing Suite
CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
18.
Digital Publishing Suite
CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW (Powered by SiteCatalyst) © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
19.
We help customers
optimize their digital marketing and advertising investments © 2012 Adobe Systems Incorporated. All Rights Reserved. 13
20.
DIGITAL MARKETING
CUSTOMERS AUTOMOTIVE RETAIL MEDIA FINANCE AGENCIES PUBLISHERS TECHNOLOGY TRAVEL © 2012 Adobe Systems Incorporated. All Rights Reserved. 14
21.
Digital Marketing Strategy
Campaign Management Media Monetization DATA & CONTENT Predictive Personalization Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 15
22.
We Manage “Big
Data” © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
23.
We Manage “Big
Data” > 115 Billion Dynamic campaign assets delivered per quarter © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
24.
We Manage “Big
Data” > 115 > 1.6 Billion Trillion Dynamic campaign assets Transactions delivered per quarter per quarter © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
25.
We Manage “Big
Data” > 115 > 1.6 > 21 Billion Trillion Petabytes Dynamic campaign assets Transactions Data managed delivered per quarter per quarter © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
26.
Innovation at Adobe ©
2012 Adobe Systems Incorporated. All Rights Reserved. 17
27.
Vectors of Innovation ©
2012 Adobe Systems Incorporated. All Rights Reserved. 18
28.
Leading in Key
Areas EXPRESSIVITY, GAMING AND INTERACTIVITY AND APPS PREMIUM VIDEO © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
29.
HTML5 Leadership © 2012
Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
30.
HTML Services © 2012
Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
31.
PhoneGap © 2012 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
32.
PhoneGap Builder Services ©
2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
33.
Typekit
Before Typekit, HTML text could only be styled using the few “browser safe” fonts that are pre- installed across all target platforms. “WEB SAFE” FONTS BEFORE TYPEKIT LOWEST COMMON = DENOMINATOR DESIGN © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
34.
Web Fonts with
Adobe Typekit Library of 4000+ Embed in 100% Support All Top Browsers Licensed Fonts Standard HTML & Devices Benefits of styling text with HTML: Best for SEO Accessibility Easiest to update Browser support Copy / Paste / Zoom Consistent branding Translation Lower page weight © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
35.
Recent Acquisitions
DIGITAL MEDIA DIGITAL MARKETING © 2012 Adobe Systems Incorporated. All Rights Reserved.
36.
Routes to Market
ADOBE CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
37.
Routes to Market
ADOBE CHANNEL CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
38.
Routes to Market
ADOBE CHANNEL DIRECT CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
39.
Routes to Market
ADOBE ADOBE.COM CHANNEL DIRECT CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
40.
Routes to Market
ADOBE ONLINE ADOBE.COM CHANNEL DIRECT SALES CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
41.
Routes to Market
ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
42.
Routes to Market
ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
43.
Grazie dell’attenzione © 2012
Adobe Systems Incorporated. All Rights Reserved.
44.
© 2012 Adobe
Systems Incorporated. All Rights Reserved.