Hofstra University Presentation.

1. By @EmilyMiethner of @NYCinterns
Hashtag to Hired
Using Social Media
to Land an Internship or Job
Presented by
Emily Miethner
Founder, President

2. By @EmilyMiethner of @NYCinterns
What You Will Learn
30+ social media networking tips that will help lead
you to the career of your dreams
The tips demonstrate how to use the tools, but more
importantly, how to connect with people

3. By @EmilyMiethner of @NYCinterns
The Platforms We’ll Discuss
– Twitter
– Facebook
– LinkedIn
– Personal Websites and Blogging

4. By @EmilyMiethner of @NYCinterns
My Story
• At Hofstra
– Intern, Knitting Factory, +1 Music, Time Out New York
– Founder of HAGA (Graphic Design Club)
– Created Not All Artists are Starving, Networking Night
• After Hofstra
– Intern, Gawker Media and Flavorpill
– Social Media Coordinator, Sterling Publishing
– Community Manager, RecordSetter

5. By @EmilyMiethner of @NYCinterns
NY Creative Interns
• Mission
– To enable college students and recent grads to find
internships, mentors, and inspiration through
networking and events
• Fun Facts
– Largest Meetup for interns and grads in New York
City
– Speakers from Condé Nast, Etsy, Bravo, Tumblr,
Google, Getty Images, Publicis and more
– Find and Follow Your Passion Conference April 21

6. By @EmilyMiethner of @NYCinterns

7. By @EmilyMiethner of @NYCinterns
http://www.youtube.com/watch?v=7FRwCs99DWg

8. By @EmilyMiethner of @NYCinterns

9. By @EmilyMiethner of @NYCinterns
General Tips
– Assume everyone sees everything
– Keep it professional
– Know your industry
– Try lots of platforms but stick to a few

10. By @EmilyMiethner of @NYCinterns

11. By @EmilyMiethner of @NYCinterns
Twitter
– Social networking and microblogging service
– 1.6 billion search queries per day
– 200 million users
Info via wikipedia

12. By @EmilyMiethner of @NYCinterns
Twitter
– Bio should have your job, interests, link to your
website, and a fun fact
– Follow industry leaders and folks you admire
– Use lists to organize people you’re following
– Search Twitter to find internships and jobs that may
not be listed anywhere else

13. By @EmilyMiethner of @NYCinterns
Twitter
– Get on people's radar with retweets and @ mentions
– Know how to Tweet directly at someone
– Use Twitter as a follow up tool
– Bookmark tweets by “favoriting” them
– Participate in Twitter Chats

14. By @EmilyMiethner of @NYCinterns
Twitter Chats
– #GenYJob: Bring potential students of all ages with
the resources and connections they need to make
their college and career school dreams come true
– #InternPro: Chat about internships and networking
– #HFChat: Weekly chat for job seekers & experts

15. By @EmilyMiethner of @NYCinterns

16. By @EmilyMiethner of @NYCinterns
Facebook
– Compete.com study ranked Facebook as the most
used social networking service
– 600 million active users
– 138.9 million monthly unique U.S. visitors in May 2011
Info via wikipedia

17. By @EmilyMiethner of @NYCinterns
Facebook
– Test your privacy settings
– Delete any questionable photos
– Pay attention to what people write on your wall
– Include quotes from industry heroes

18. By @EmilyMiethner of @NYCinterns
Facebook
– Like Company Fanpages and engage in smart ways
– Switch to the timeline view
– Add your employers and education
– Include your contact information and websites

19. By @EmilyMiethner of @NYCinterns

20. By @EmilyMiethner of @NYCinterns
LinkedIn
– Business-related social networking site used for
professional networking
– 100+ million registered users
– 21.4 million monthly unique U.S. visitors and
47.6 million globally
Info via wikipedia

21. By @EmilyMiethner of @NYCinterns
LinkedIn
– Use a professional photo
– Customize your websites
– Get recommendations
– Add keywords and skills
– Join alumni and professional interest groups

22. By @EmilyMiethner of @NYCinterns
LinkedIn
– Search the job listings
– Look up the profile of the person with your dream job
– Follow companies to see employee career paths
– Filter Hofstra alumni by location, company, and more
– Use the resume builder
– Make sure your resume and LinkedIn match

23. By @EmilyMiethner of @NYCinterns

24. By @EmilyMiethner of @NYCinterns
Personal Websites and Blogs
– Tumblr is easy to set up, has a built in community,
and is great for the arts
– Wordpress is more customizable, better for long form,
and SEO friendly
– Flavors.me is a home for all your social sites

25. By @EmilyMiethner of @NYCinterns
What To Blog About?
– Internship experience
– Class projects
– Industry news
– Event recaps
– Career goals
– Peanut Butter

26. By @EmilyMiethner of @NYCinterns
Real Life Horror/Success Stories
– Google’s party background check
• It’s not just what you post on Facebook…
– Getting in the door before the interview
• Tweeting beyond my resume…

27. By @EmilyMiethner of @NYCinterns
Resources
• http://nycreativeinterns.com/resources
• http://twitter.com/NYCinterns/listings
• http://bit.ly/massivetwitterchatlist
• http://www.linkedin.com/skills
• http://www.linkedin.com/answers
• http://resume.linkedinlabs.com
• http://www.linkedin.com/studentjobs
• bit.ly/sreejobs
• http://mashable.com/2011/06/19/get-job-using-social-media
• http://emilymiethner.com/2010/08/how-to-build-a-portfolio-website

28. By @EmilyMiethner of @NYCinterns
Resources (con’t)
• http://www.brazencareerist.com
• http://www.youtern.com
• http://www.getgi.gs
• http://urbaninterns.com
• http://www.branchout.com
• http://www.meetup.com

29. By @EmilyMiethner of @NYCinterns
Join NY Creative Interns
nycreativeinterns.com
conf.nycreativeinterns.com
nycreativeinterns.com/newsletter
slideshare.com/nycreativeinterns

30. By @EmilyMiethner of @NYCinterns
Questions?