Short pitch presenting Infozone - mobile app that will allow you to tailor the world according to your needs and desires

1. Product
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Ultimate tool for mobile and local search (Google for smartphones)
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A platform to interact in various ways with businesses/friends
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An application to tailor the world according to your needs/desires
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Simple interface and intuitive user experience (fun to use it)
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Providing easy access to promotions, special deals and discounts

2. Product
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Ultimate tool for mobile and local search (Google for smartphones)
-
A platform to interact in various ways with businesses/friends
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An application to tailor the world according to your needs/desires
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Simple interface and intuitive user experience (fun to use it)
-
Providing easy access to promotions, special deals and discounts

3. Problem
Businesses:
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I need a self-service platform to reach and turn into customers all
these owners of mobile devices that pass close to my business/brand
every day; I am busy and it should automate my marketing activities!
End users:
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How to find what’s new around me and see relevant promotions &
deals – everywhere, fast and easy?; I need an application to deliver
personalized results and save me from the information clutter!

4. Solution
Businesses:
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Help them attract clients nearby and boost sales via the mobile
channel; Painkiller solution that works immediately and is an answer
to hottest trends (LBS, real-time marketing, multiscreen presence)
End users:
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Make their life easier, save them time and give them free app to see
what really matter to them – where they need it; Providing access to
special deals and promotions and thus actually saving them money

5. Team
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Two seasoned software engineers at senior level
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Two sales and marketing professionals specialized in online marketing
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More than 35 years combined experience in developing IT products
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More than 15 projects delivered together
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Two PhD degrees

6. Traction
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Partnership with mobile operator for co-branded version
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1 000+ daily visits in website without advertising
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Mobile payment options integrated
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10 000+ downloads of the iOS and Android apps in beta
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iOS, Android apps, website, 800+ business users

7. Market & Competitors
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5 bln. smartphones and global mobile ad revenue amounting to 25
bln. EUR – until 2018
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Global competitors could be considered Four Square, Yelp, Groupon
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The big international players have different scope - Yelp is about
reviews and Four Square is social networking app
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Daily deals market slowly declining

8. Differentiation
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Relevant location-aware notifications
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Direct sales through mobile payments
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Precise targeting in real time
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Personalized and relevant content
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Businesses engage users as individuals

9. Monetization
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Paid push and local notifications
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Commissions from in-app transactions
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Click-to-action services (reservations, orders, enquiries)
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Tariff for reaching/engaging audience of users
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Licensing the software and white label solutions

10. Investment
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120 000 EUR – for Seed/Early stage for 14% equity
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Prerequisite for next series A round
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Money used for technical development, marketing, new employees

11. Thank you
enev@infozone.bg