Alfresco digital assetmanagement-042111-final
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Time to market for content assembly and delivery is paramount for any enterprise to be competitive in today's multi-channel digital world. Digital Asset Management (DAM) is a key piece to this puzzle. Alfresco is an extensible Enterprise Content Management platform to build repository services specific to your DAM needs: from search, preview, and assembly to digital rights management, renditioning, and publishing. Join Rivet Logic for this webcast as we share our experience in building Digital Asset Management solutions using Alfresco. In this session, we will define what Digital Asset Management means in today's enterprise. We will enumerate business drivers for digital asset management, list common DAM use cases, and identify key characteristics/components of a DAM solution stack. Finally, we will share our case studies and best practices implementing Digital Asset Management using Alfresco.
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Alfresco digital assetmanagement-042111-final
- 1. Digital Asset Management with Alfresco April 21 st , 2011 Rivet Logic Corporation 1800 Alexander Bell Drive Suite 400 Reston, VA 20191 Ph: 703.955.3480 Fax: 703.234.7711 Presented By Emil Loreto Engagement Director Rivet Logic Corporation
- 4. Copyright © 2011. Rivet Logic Corporation. All rights reserved. Why Consider Digital Asset Management?
- 9. Copyright © 2011. Rivet Logic Corporation. All rights reserved. What is Digital Asset Management?
- 11. Digital Asset Management Features Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 15. Copyright © 2011. Rivet Logic Corporation. All rights reserved. How to Implement Alfresco Digital Asset Management with Alfresco
- 16. How are you approaching DAM? Copyright © 2011. Rivet Logic Corporation. All rights reserved. Source: CMSWiRE
- 17. Using Alfresco for Digital Asset Management Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 18. Alfresco Architecture Copyright © 2011. Rivet Logic Corporation. All rights reserved. Web Applications Knowledge Portals Web Services High Availability Virtual File System App Server Portal Server CRM Business Process Engine FTP CIFS WebDAV
- 19. Digital Asset Management Approach Copyright © 2011. Rivet Logic Corporation. All rights reserved.
- 25. Key Technology Enablers Copyright © 2011. Rivet Logic Corporation. All rights reserved. Accessing assets through RESTful Web Services
- 26. Key Technology Enablers Copyright © 2011. Rivet Logic Corporation. All rights reserved. Accessing assets through CMIS
- 29. Copyright © 2011. Rivet Logic Corporation. All rights reserved. Case Study: Harvard Business Publishing
- 33. Q & A Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Notas del editor
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- Pressure to deliver relevant content faster is now a requirement instead of a nice to have Engage through different channels (web, social, mobile, print) Global audience 24/7 31/10/11
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- http://www.digidaydaily.com/stories/web-video-on-the-rise-1/ HTML5 helps enable better cross browser support for videos A majority – 57 percent – of respondents already buy video on mobile phones, while 45 percent are buying it on iPad or other tablets. Some 16 percent are buying video on iPTV or connected TV, and a leading edge of 5 percent are exploring all these platforms, plus a vew others like Xbox, gaming, point of sale or out of home. Seventy percent say their digital video budget will increase on mobile phones this year, and 66 percent say they’ll u their spending on iPad or other tablets. 31/10/11
- http://digitalassetmanagementnews.org/features/digital-asset-management-predictions-for-2011-the-dam-industry/ 31/10/11
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- Theme: Take your digital assets managed in the repository and transform them to produce deliverable content (end product) 31/10/11
- Product Images Brand Management Rights Management Ad campaign 31/10/11
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- ACIr is a custom query engine. It allows for extraction of files from the repository based on a query (or set of queries) ACIr allows the extract to undergo a series of transformations both to the file names and to the content itself before deploying the extract ACIr transformations are pluggable and we can create and add those to the system easily. Furthermore, the extract deployers are also pluggable which allows for deployments to happen over a variety of transports (FTP, SFTP, email, etc.) 31/10/11
- ACIr is a custom query engine. It allows for extraction of files from the repository based on a query (or set of queries) ACIr allows the extract to undergo a series of transformations both to the file names and to the content itself before deploying the extract ACIr transformations are pluggable and we can create and add those to the system easily. Furthermore, the extract deployers are also pluggable which allows for deployments to happen over a variety of transports (FTP, SFTP, email, etc.) 31/10/11
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- About HBP: Since its inception in 1994, Harvard Business Publishing (HBP), a wholly owned subsidiary of Harvard University, has been improving the practice of management through a wide range of publications and a global reach strategy that targets academic, enterprise and individual manager markets. Challenge: Ability to search, collect, and repurpose high value assets from disparate content locations across different Harvard organizations such as: Harvard Business Review, Harvard Business Press, Harvard Business School Cases, Corporate Learning and Harvard Business Digital. Transforming these assets and creating new content for delivery to multiple channels & multiple formats: Web, print, & 3 rd Parties (Amazon in Kindle format). Result: Built a new complete ECM solution providing: Digital asset management of high value content: articles, books, blogs, podcasts, and videos e-Commerce integration Back end integration to ERP Delivery 31/10/11
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- TODO: Bullet 2 needs work – but we need to summarize what DAM really is.. 31/10/11