The document summarizes the PPC Bully 2.1 training program. The program teaches advanced pay-per-click (PPC) strategies and tactics for building a sustainable business. Modules will cover topics like bidding strategies, niche research, landing pages, and setting up campaigns. The agenda for the first module outlines basics of PPC like mindset, goals, anatomy of a campaign, and three sample strategies: domain/product name bidding, list building, and using front-end and back-end offers.
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Ppc Bully 2.1 Suite
1. PPC Bully 2.1 Suite Training Program Module 1: Pay Per Click “Basics” http://www.PPCBully2Plus.com
2. Before we start... ● What's this program is all about? ● What is it not? ● How to watch recorded sessions ● Program schedule ● What you'll learn http://www.PPCBully2Plus.com
3. What's it all about? ● It is: - Advanced PPC Training - Strategies & Tactics - Building a long-lasting business ● It isn't: - “How to use AdWords” training - http://www.google.com/adwords/learningcenter/ http://www.PPCBully2Plus.com
4. What you'll learn ● Bidding Strategies ● Niche Research ● International PPC ● Content Network Domination ● CPA Opportunities ● Landing Pages http://www.PPCBully2Plus.com
10. Research Niche/Product ● What's the product? - Service? - Product? - “I Need” vs. “I Want” - Top 3 benefits http://www.PPCBully2Plus.com
11. Research Niche/Product ● Who are your customers? - Location - Age - Gender - Education - Marital status - Income ● Why they need the service/product? http://www.PPCBully2Plus.com
12. What are your goals? ● Leads? ● Sales? ● List? ● All of the above? http://www.PPCBully2Plus.com
13. Decide on Strategy ● DL vs. Landing page? ● Landing page - Review? - Blog/Flog? - Comparison? - Lead capture? - Colors and layout http://www.PPCBully2Plus.com
14. Prepare Campaign ● Research root keywords ● Expand root keywords ● Example from Google: http://www.PPCBully2Plus.com
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16. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords http://www.PPCBully2Plus.com
17. What Matching Type? ● Broad - If you have deep pockets ● Exact - If you're a genius ● Phrase - Best “middle ground” http://www.PPCBully2Plus.com
18. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords ● Write your ads http://www.PPCBully2Plus.com
19. Write Your Ads ● Focus on benefits ● Add a call to action ● Suggested template: Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com ● Test both with and without “www.” http://www.PPCBully2Plus.com
20. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com http://www.PPCBully2Plus.com
21. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com ● 3.6% CTR (39 clicks) Popular Ethernet Terms Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com http://www.PPCBully2Plus.com
22. Don't Over-Sell ● Don't over-use words like - Amazing - Discover - Reveled ● Speak directly to the user's needs http://www.PPCBully2Plus.com
23. Track & Optimize ● Split test everything! ● Setup conversion tracking - Keywords, ads, landing pages - Hours, days - Countries and regions ● Delete non converting “stuff” ● Expand converting keywords http://www.PPCBully2Plus.com
24. Google's Quality Score ● Google's way to grade you ● Makes AdWords profitable - For Google - For Advertisers ● “ Tricks” can help (read my QS guide) ● Be relevant ⇔ Get high CTR http://www.PPCBully2Plus.com
25. Google's Quality Score ● Use tight ad groups ● Create different landing pages - For each subject - For every users' intent ● Think SEO http://www.PPCBully2Plus.com
26. Mindset ● Be ready to fail - The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry - You need to want it... bad! - Don't be lazy http://www.PPCBully2Plus.com
28. 3 Cool Strategies ● Domain / Product name bidding ● List building ● Front-end / Back-end http://www.PPCBully2Plus.com
29. Domain/Product name bidding ● Adware Crusher - “adware crusher” - [adwarecrusher] - www adware crusher com - adwarecrusher com - adware crusher com - ... http://www.PPCBully2Plus.com
30. Domain/Product name bidding ● Go live quickly ● Test the waters ● People type URLs in Google's search box (a lot) ● Use other, relevant domains - Alexa - Quantcast http://www.PPCBully2Plus.com
31. List Building ● Catch and (don't) release ● Get > 1 conversion/click http://www.PPCBully2Plus.com
32. List Building ● Catch and (don't) release ● Get > 1 conversion/sale http://www.PPCBully2Plus.com
33. Front-end / Back-end ● Build a business - not just a campaign ● Resell to the same customers ● “ Weight Loss” niche as an example... http://www.PPCBully2Plus.com
34. Weight Loss Example ● Diet supplements ● Fitness videos ● Heart monitors ● Scales ● Recipe books ● Muscle gain ● http://www.PPCBully2Plus.com
35. What To Know More About PPB Bully 2.1 Suite Visit http://www.PPCBully2Plus.com Now
