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Laughing with Strangers!
The Comedy of Lyft!
!
!
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor
What is humor for?
Laughing disarms us
Releases social tension
We break the rules together
!
Humor creates a bond.
Humor breaks the ice
Why don’t people ride
with strangers?
Trust is fundamental
And…!
It could be AWKWARD!
How can we change
how people feel about
riding with strangers?
How can we change
how people feel about
riding with strangers?
The mustache is a smile.
The ‘stache is
straight up goofy
The ‘stache is
straight up goofy!
by design.
That’s its superpower.
"In everything that is to excite a lively
convulsive laugh there must be
something absurd... Laughter is an
affection arising from the sudden
transformation of a strained
expectation into nothing.”
!
Immanuel Kant, 1790
Use humor to
dismantle
emotional barriers.
The Lyft experience is
improvisation.
A safe space to
connect and create.
Sit up front
Go for the pound
Each ride is a new scene
“Yes, and…” culture
Embracing creativity!
Agreement, !
not rejection
Creativity leads to
great content.
Reward and nurture
community creations.
Smiles will !
break barriers
Laughing with Strangers!
The Comedy of Lyft!
!
!
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor

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