2. What is Break Away
We will give our customers high quality options, that enable them
to choose the right products in an intelligent way, allowing them to
create a bespoke experience
"
Planning a shortbreak in the UK is hard work!
"
Existing solutions ask the wrong questions.
"
Customers need help to make the most of
their time and money.
3. Market Competition
● 46 million holiday trips
were taken in England in 2011,
1-3 nights = 30.05 million trips
● A further 39.38 million stayed with
Friends and Relatives
● 1.3 billion day trips were taken to
English destinations - (growth)
4. Problem
● Choosing where to go is hard. Might ● Optimising your time while away is
not know town/county. not easy
● Finding out what to do when your ● Social sites offer suggestions but
there is hard booking is with 3rd party
Solution
● Everything with one company. ● Both packages and individual
Search and book with us products
● Award winning call centre ● All types of accommodation
● Your first search all the way till you ● Search by emotion, occasion,
get back home location or just browse
● Unbiased product offering ● Publish other customers packages
(pinterest)
● Itinerary planner
10. wanderfly Multi aspect search Facebook login
Tagging
Area guides
Crowd data
Area information
11. gogobot Facebook & Twitter login
Suggestions from friends
Dates for pricing
choices!
Compare in popups!!!! yuk!
12. TripIt Facebook & Twitter login
Paid!!
Select days and times
for activities / dinner ect
Suggested hotel & book it
Convo space for
multiple viewers
13. Where Break Away Fits In
Social Travel Property Owner Bed Bank
Peer Recommendations Core mainstream brands Lots of results
Twitter & Facebook links Wide range of locations
Integrated Suggestions View friends Plan days, Area
booking? trips time information
wanderfly ✔ ✔ ✔
gogobot ✔ ✔
TripIt ✔½ ✔½ ✔
Break Away ✔ ✔ ✔ ✔ ✔
14. How Break Away fits into System strategy
Break Away
Stock/Prices Content/Copy
Elephant ( order management )
Revolver
( API aggregator )
Exodus
( new content manager )
Merlin Chips
THEBS
More
More+++
accommodation
15. Break Away in the market
Recommendations
Social travel
Accommodation Reviews
Aggregators
&
Bed Banks
Social fueled mega market!! Add On's
Attractions
Break Away in the Restaurants
centre of it all! Events
Entertainment
16. So what if you could go to 1 site - full of
rich API's and crowd data! Where you
are free to package as you wish. To
store, schedule and book your ideas in
one place!
Break Away
