This document summarizes a presentation about cloud computing given at the ARDA World 2012 Annual Convention. The presentation discusses how cloud computing is already widely used personally and in businesses. It defines cloud computing technically as delivering hosted services over the internet, and non-technically as delivering hardware and software as a scalable online resource. The presentation focuses on Software as a Service (SaaS) and lists the most popular business apps delivered this way. It outlines the key business advantages of cloud computing and compares the startup and running costs of cloud vs on-premise systems. The presentation concludes that cloud computing will be an industry game changer and discusses what it means for resort property management.

1. ARDA World 2012, Annual Convention
IT Hot Topics
Cloud Computing:
The IT Revolution
Mike Ashton
Merlin Software for
Vacation Ownership

2. ARDA World 2012, Annual Convention
Who uses Cloud Computing?
• Cloud computing is already part of your life
• Do you use?
• Enhances every aspect of your personal life
• Make a huge difference to your business

3. ARDA World 2012, Annual Convention
Cloud Computing in your life
• 56% of internet users
use webmail services
• 34% store personal
photos on line
• 29% use on line
applications

4. ARDA World 2012, Annual Convention
Old Technology / New Technology
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Microsoft Office Office Googledocs
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iTunes Music Stereomood
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Adobe Photoshop Photos Phoenix
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5. ARDA World 2012, Annual Convention
So what is Cloud Computing?
Technically speaking:
Delivery of hosted services and
applications such as
software, storage and servers over
the internet as needed by a utility
service provider

6. ARDA World 2012, Annual Convention
No really, what is Cloud Computing?
Non-technically speaking:
It’s about delivering computer
hardware and software over the
Internet as a scalable resource
that can be turned on or off as
needed just like any service

7. ARDA World 2012, Annual Convention
Focus on SaaS
Software as a Service (SaaS)
Definition:
Rather than relying on desktop
software or traditional servers,
software is hosted by a third
party and available via the Cloud
through a browser on your computer

8. ARDA World 2012, Annual Convention
Cloud Computing – passing phase?
• Twice as many SMB IT pros
using Cloud solutions today
compared to 2010
• Cloud computing market will
reach $160 billion by 2013
• 41% of SMB plan to invest in
the Cloud by 2014
• Even the White House is
planning a Cloud Strategy!

9. ARDA World 2012, Annual Convention
Most popular type of Cloud
Computing business apps
• Online customer self-
scheduling
• Data storage and backup
• Human resources software
• Online payment programs
• Accounting software
• Document uploads and
management
• Marketing and sales
programs

10. ARDA World 2012, Annual Convention
Key business advantages of
Cloud Computing
• The latest technology
without major investment
• Pay for what you use /
cost savings
• Easy and fast deployment
to users
• Monthly payment plans
• Increased performance
and productivity

11. ARDA World 2012, Annual Convention
Key business advantages of
Cloud Computing
• On demand
scalability, elasticity and
mobility
• Requires fewer in-house
operational staff
• Peace of mind
• Disaster recovery and
security
• Reduce environmental
impact

12. ARDA World 2012, Annual Convention
Key business advantages of
Cloud Computing
• Multi user access
• No file transfers
• Better customer service
• Reduced IT labour costs
• Access data anytime,
anywhere on any device

13. ARDA World 2012, Annual Convention
Startup & running costs
Two application servers + two database servers
On premise In the Cloud
Hardware & equipment Thousands of $ No cost
Set up costs Thousands of $ No cost
IT admin $80,000 plus $100s / month
Power Thousands of $ Pennies / hour
Time Days and months Minutes

14. ARDA World 2012, Annual Convention
Industry Game Changer

15. ARDA World 2012, Annual Convention
What it means for your resort
Marketing Sales Property Accounting
Management
Owners Prospects Partners

16. ARDA World 2012, Annual Convention
Mobile Devices
Members have access to
data and information:
• Laptop
• Mobile phone
• Tablet
• 24/7
• Transact on demand

17. ARDA World 2012, Annual Convention
Summary
The IT industry is
fundamentally
changing to adapt to
the new technologies.
It is time to embrace
the future.