1. Getting Connected
The Business of the Internet

2. I have an online
journal

3. I have an online
journal

4. I have an online
journal
photo by: robsmith-qld

5. I have an online
journal
photo from: Henry of Pelham

6. I have an online
journal

7. people are changing
the way we do business on­line

8. what makes the internet special is
people not technology

9. five topics

10. 1. Getting connected
2. Searching, surfing
and social media
3. Email
4. Taking care of business
5. E­commerce

11. five themes

12. 1. Identity
2. Trust
3. Community
4. Efficiency
5. Connectivity

13. Identity

14. you have a brand

15. every action you take
(or don’t take)
contributes to your brand

16. when competing against the rest
of the world in today’s economy

17. you must be able to
answer the questions:

18. Who are you?
What do you do?
How are you shamelessly special?

19. product, person, company
the person made the sale

20. I am a person with
a unique identity.

21. I am:
emma@hicktech.com
emmajane@xtrinsic.com
ej.hogbin@utoronto.ca
emma@emmajane.net
ej.hogbin@gmail.com

22. Who are you?
info@
mail@
laura@

23. Be a person with
a unique identity.

24. Create unique email addresses.
Ask your provider for options.

25. “Some of the best brands are
those where personality
does shine through.”
Jennifer Rice

26. Spend 30 minutes every day
establishing your brand.

27. Use this time to:
1. follow­up on customer email
2. update your web site
3. participate in your
business community
4. participate in your
customers’ community

28. Trust

29. Trust
Photo by: xt0ph3r

30. verify the story

31. Who are you?
Photo by: carbonnyc

32. Evaluate identities
before giving your trust

33. On the web:
1. Look at the address bar
https:// and URL
2. Look for the lock
3. Assess the credibility of the vendor

35. Take your business on­line by
starting as an on­line consumer.

36. Experience buying on­line and
understand what you do (not) like

37. selling on­line:
offer the same assurances you
want as a consumer

38. investing in an ecommerce
system is not cheap.
explore alternatives.

39. look for other market places
to sell your products
Etsy, eBay, Amazon

40. use a trusted, third­party
commerce system
PayPal, Yahoo! Stores, Google Checkout

41. develop your identity
with a goal of gaining trust

42. Community

43. in the beginning web sites were
updated infrequently and only by
a computer technician

44. Photo by: geo

45. Photo by: geo

46. Photo by: geo

47. now web sites are
created by individuals
or a collaboration of individuals

48. Web 2.0
Social Media
community and collaborative

49. www.wikipedia.org
collaborative encyclopedia
www.facebook.com
social networking (and on­line Scrabble)
www.linkedin.com
business networking
www.myspace.com
social networking, music focused

50. Using Facebook
1. Find friends, share updates.
2. Create groups
3. Create events
4. Create (business) pages

56. communications within
your own web site

57. update your Web site on a regular
basis to encourage repeat visitors

58. do you already have
a newsletter?

59. blogfodder

60. convert your print newsletter
into an online “blog”

61. blog: contraction of
“web” and “log”

63. submitting new stories on a
regular basis is good for search
engine rankings

64. updated regularly, actual
information about the yarn shop
updated regularly
all the keywords
and with incoming links

65. add audio to make a podcast

67. add video to make a vodcast

69. Communication Photo by: ehnmark

70. newsletters are a great way to
“push” content to customers

71. e­newsletters are cheap (yay!)

72. but safeguards have been put in
place to prevent you from
sending bulk emails

73. Photo by: Grumbler

74. most providers allow you to send
20­50 emails at once

75. if you have more names (yay!)
you will need to use a
bulk mailing system

76. a bulk mailer is software that
combines your message and
your list of contacts to
send individual emails

77. Services: Yahoo! Groups, Constant Contact
Software: PHPList, Mailman

78. know your audience
be polite about attachments
wherever possible: use plain text

79. Efficiency
Photo by: xoe

80. 1. alerts
2. summaries
3. finance efficiencies
4. useful software tools

81. Enter keywords in the
search engines to find
customers and competitors
related to your business.

82. Repeat daily.

83. Or have the search engine
notify you when
things of interest show up on­line.

84. remember this story?

85. google alerts
www.google.com/alerts

86. monitor your competitors
monitor your customers
watch for trends

87. don’t forget to search for your
own name too
an “ego­google”

88. keep track of what others are
doing through bookmarks
(“favorites” in Internet Explorer)

89. or use a news reader to help you
keep track

90. visit only one
site for a
summary of all
other sites
Photo by: trainman74

92. popular on­line news readers:
www.bloglines.com
www.google.com/reader

93. Efficient finances
Photo by: Loneprimate

94. on­line banking
on­line bill payments
exporting bank statements
importing statements into your
accounting software

95. use useful tools

96. this presentation is made with:
OpenOffice.org
Creative Commons licensed photos
from www.flickr.com

97. “OpenDisc is a high quality collection of
free and open source software (FOSS) for
the Microsoft Windows operating system.”
www.TheOpenDisc.com

98. Connectivity
Photo by: ppdigital

99. Dial­up – through the phone
DSL – through the phone
Cable – through the tv
Wireless – over the hills
Satellite – up in the air
http://www.greycounty.ca/broadband/providers.cfm
http://en.wikipedia.org/wiki/Broadband_Internet_access

100. DSL – Digital Subscriber Line
Available in­town.
Bell Aliant, Bruce Telecom,
Wightman Telecom

101. high frequency noise
gets tired quickly source: wikipedia

102. Cable
Available where there is cable tv.
Amtelecom, Markdale Cable, Persona,
Rogers Cable

103. Where you have cable,
you have connection.
source: wikipedia

104. Wireless
Available in rural areas where there are
towers in place
Nine providers locally. Check
GreyCounty.ca for more information.

105. If you can see the tower,
you can have power.
Photo by: Andy_pants_in_Fred

106. Satellite
Available everywhere
Computer Service Center,
Logans Satellite and Internet,
Leeson True Value Hardware

107. The sky is the limit.

108. connecting your computer
to the world

109. typical
home
1 2 3
business
set­up

110. Computers can also
be connected
Photo by: Chainsawpanda

111. WAN:
Wide Area
a router
Network
Lots of computers

112. LAN:
Local Area
a router
Network
Lots of computers

113. connections
are generally
a router
made by
routers
although sometimes they have
more complicated names
Lots of computers

114. The router is
your gateway
between the
two worlds.
Photo by: Troy B Thompson

115. Please close the gate
Photo by: Pikaluk

116. five tips to closing the gate:
1. add/change the router’s
admin password
2. enable your firewall
3. be suspicious of suspect things
4. create accounts that aren’t
administrators for every day use
5. ask for help

117. throughout the presentation we
talked about the experience I
had with mr. speck.

118. email daniel and thank him for
using google alerts
www.henryofpelham.com

119. 1. Identity
2. Trust
3. Community
4. Efficiency
5. Connectivity
emma@hicktech.com