1. Lessons from Life Coaching
Emma Jane Hogbin
emma@hicktech.com
www.100mileclientroster.com
@emmajanedotnet

2. Kendall
Summerhawk

4. Vapour-ware or free software?
What’s the diff?

5. Lessons from Life Coaching
for the Linux Community

6. Lesson #1
Being in a respected industry is
not necessary for success.

7. Lesson #2
Free solutions have no value.
Gifts do.

8. Lesson #3
Relationships are critical.

9. Lesson #4
People want to be loved.

10. Lesson #5
People are selfish.

11. Blueprints for success.

12. My gift to you.

13. Open sourcing HICK Tech.

14. The 100 Mile Client Roster
Blueprints for Success
● Identity kit: brochures and business cards * Published January 2010
● Marketing kit: planning calendars
● Web hosting kit: Drupal multisite
● Proposal writing kit: to get new clients
● Money kit: budgeting, planning your work, gnucash, bookkeeping
● Workshop kit: plan and deliver an outcome based workshop
● Web site kit: templates to use with clients (based on my Web site action plan)
● Newsletter kit: based on effective email campaign content
● Desktop publishing kit: OOo templates for nice looking handouts/short books
● Conference kit: plan and run your own conference
● Membership kit: uses open atrium + includes membership model (business guide)
More info at: www.100mileclientroster.com

15. Tip #1
Connect emotionally first.

16. Tip #2
Stop scratching your own itch.
Start offering the spa experience.

17. Tip #3
Give the gift of success
to get reciprocity.

18. Tip #4
Delay detail.
Features don’t matter.
Benefits do matter.

19. Tip #5
Enable and motivate your downstream.
Direct consumers matter less.

20. Summary
1. Connect emotionally with your customer.
2. Define success according to customers, not itches.
3. Give the gift of success to get contributors.
4. Delay detail. Features don’t really matter.
5. Enable your downstream to succeed.
No part of this presentation was endorsed by www.kendallsummerhawk.com
But just like open source: there’s a lot more value to be found if you’re willing to dig a little deeper.