1. Emma Knowles

2. TV Catch Up
• Channel 4OD
• ITV Player
• SKY+
• Netflix
• With more and more people catching up with television online and
missing the scheduled program. This can have a significant effect on
the amount of people your advert can reach. This has brought on
the use of compulsory adverts on platforms such as 4OD and ITV
PLAYER.
• There are still significantly less adverts than what we would watch
on television therefore this may lead to the same amount, if not
more being shown online.

3. Social Media – Facebook & Twitter
• With the incredible popularity of Social networking and the huge numbers
it draws, this is the perfect place for advertisers to reach a whole new level
of audience.
• People are able to share information at the click of a button and it can
reach millions, therefore it is the perfect platform.
• Here is an example of the mass media that Twitter can link too

4. Advertisers have already harnessed
this
Facebook

5. Twitter

6. YouTube

7. The new generation – Solve Media

8. Solve Media
• A company based on the idea of CAPTCHA which
has introduced the innovative idea of getting the
user to type in a slogan of a product to prove that
they have seen the advert.
• The website www.perezhilton.com has placed
this before all of its videos and I feel this will
become a lot more popular technique in the
future as they are quick (good for user) and get a
response (good for the company).