Introduction to social media - presented to the English Language Partners national conference on 22 May 2010.

1. Social media 101 with Emma McCleary from Ideas Shop

2. Why have you chosen this workshop?

4. You’ll leave with a social media plan

5. My presentation will be made available

8. Is usually free

9. Requires maintenance

10. Needs a username and password for each application

11. What scares you most about social media? worksheet

12. Your social media plan is your guide to success

13. Developing your social media plan: a guide to success The aim of your project. Tools for success: SMART (Specific Measurable Attainable Realistic Timely) Three-four key messages about your project Target audiences – who are they? Ages? Location? Ethnicity? Who else can help you with your project?

14. Developing your social media plan: a guide to success What are your restrictions? Are there risks? How will you overcome these? Who will maintain my social media campaign How much time will I need each week for maintenance? Over what period? Realistically, do I have time for this?

15. Lets go over our plans...

16. You should never choose your social media tools until you’ve worked out what you’re doing. Here’s some options:

18. Blogging

19. Micro blogging

20. Video sharing

21. Photo sharing

22. Wikis

24. Based on creating networks with other people

25. Everyone uses their real name so it’s honest

26. People set up their own personal profiles

27. You can also set up events and pages for your organisation

29. Create groups and have your workmates join them

30. Helps your organisation’s Google rankings

31. Not visual

34. Post short news stories to keep people interested

35. Post photos

36. Talk direct to people interested in your organisation

37. More than 400 million active users worldwide

39. Blogs need to be updated consistently – whether each day, once a week or once a fortnight…

40. Blog posts can include images and video

41. Blogs should include links to other sites

42. Blog posts only need to be about 300 words

43. Can have more than one authorwww.wordpress.com Worksheet - storytelling

50. Video short news stories and post them

53. I recommend www.flickr.com

54. Free and paid options

55. Remember to check with people before putting their photo online

56. Wikis http://www.wikispaces.com

57. Social bookmarking http://delicious.com

58. Slide sharing www.slideshare.net

59. Think about your social media plan: what tool will you use?

60. Social media is about being social and about having a conversation

64. Worksheet – managing risk

68. Have a conversation – listen as well as talk

69. Engage your community – create new content

70. Know what’s going on - monitor your social media