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PHOTOGRAPHY AND IT’S USES
        By Emma Veness
LANDSCAPE
•   Landscape is a very popular type of photography. It intends to show different spaces
    around the world, with little or no human activity, instead featuring subjects such as
    strongly defined landforms, weather, and ambient light. Landscape photographers often
    attempt to document the space as well as convey an appreciation of the scenery.
•   How landscape photography has changed:
Landscape photography has changed massively in the last hundred years. From these two
photos you can tell with the difference in colour, lighting and the different cameras used. You
can see that O’Sullivan used albumen print, which is a photographic print on a paper based
negative. Where you can see that Adam Burton has used the new technology (SLR) which is
at our advantage today to produce great quality photographers, it looks like he may have used
some kind of artificial lighting.

Simply by comparing these two photos you
can see how landscape photography has
changed over the years


                                      1874 - Timothy H O'Sullivan        2012 – Adam Burton
LANDSCAPE PHOTOGRAPHERS:


•   ANSEL ADAMS-




•   CHARLIE WAITE-




•   ANNIE GRIFFITHS BELT-
FASHION
        •   Fashion photography has been in existence since 1839. It’s seen from the covers of
            magazines to online shopping websites, it’s popular because fashion and beauty tends to
            be everywhere. The industry is very competitive and you can tell by the wide variety of
            fashion magazines etc.

        Here I will compare how fashion photography has changed in the last 60 years:

This Vogue cover                                 This is a very recent
from 1960 shows                                  2012 vogue cover.
‘Twiggy’. The                                    With Kristen Stewart,
photo is quite                                   who is a famous
plain, white                                     actress, the cover has
background, not                                  many bright colours,
much writing,                                    it’s all about the
simple. The                                      fashion element with
colours are quite                                what she's wearing
dull and its not                                 and her pose. There is
that exiting to look                             also a lot more brightly
at.                                              coloured writing on.
FASHION PHOTOGRAPHERS:
•       DAVID BAILEY-




•   STEVE KLEIN-




•   PATERICK DEMARCHELIER-
ADVERTISING
•     We seeing advertising photography everywhere, there used to make us buy their product they
      are selling. They draw us in and make us believe that we ‘must have’ their product, they do this
      by creating eye catching images. A good advert that stands out among the rest should make you
      want to buy the product, unusual and make you want to find out more.


    Here I have two Coca-Cola adverts, one from 1960 and one from 2012, just by looking at
    them you can see so much difference, from colour to the surroundings of the bottle.


     This Coca-Cola                                                          This advert is from 2012.
     advert is from                                                          you can see how much
     1960, the photo is                                                      technology has changed
     quite plain, with a                                                     just by the edited flowers
     dark/dull                                                               around the bottle, the eye
     background, the                                                         catching red background
     only thing that                                                         draws you in. Compared to
     catches your eye                                                        the other advert its more
     is their slogan in                                                      simple but defiantly more
     the white writing.                                                      effective.
ADVERTISING PHOTOGRAPHY
MACRO
•   Macro is capturing photographs of small, detailed insects or plants in most cases. Macro is typically
    used in nature shots such as this:
MACRO - DEPTH OF FIELD
•   Depth of field (DOF) is the distance between the nearest and farthest objects in a scene
    that appear acceptably sharp in an image. Although a lens an precisely focus at only one
    distance at a time, the decrease in sharpness is gradual on each side of the focused
    distance, so that within the DOF, the un-sharpness is imperceptible under normal viewing
    conditions.
PORTRAIT
•   Portrait photography captures the likeness of someone or a small group
    of people. Its taken to capture a persons personality, expression or
    mood. Photo albums are often filled with school portraits, wedding
    portraits and family portraits. Usually labeled with the photographer's
    logo or insignia, portraits should be clear, well exposed and show
    creative composition.


                           This portrait
                           photograph is of
                           Johnny Depp, the
                           photo captures him
                           at this very time, and
                           his expression. He is
                           deliberately looking
                           at the lens, so he
                           knows this photo is
                           being taken.
PORTRAIT PHOTOGRAPHERS
 •   ANNIE LEIBOVITZ-




• CHRIS GLOAG-
‘’ A picture is worth a thousand words’’

DOCUMENTARY
•   Documentary photography usually refers to a popular form of photography used to
    history significant and historical events. It is typically covered in professional
    photojournalism or real life reportage, but it may also be an armature, artistic or academic
    pursuit. The photographer attempts to produce truthful, objective and usually candid
    photography of a particular subject, most often pictures of people or events.
DOCUMENTARY PHOTOGRAPHERS:
  Dorothea Lange-




• Steve Mccury-

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Photography and its uses

  • 1. PHOTOGRAPHY AND IT’S USES By Emma Veness
  • 2. LANDSCAPE • Landscape is a very popular type of photography. It intends to show different spaces around the world, with little or no human activity, instead featuring subjects such as strongly defined landforms, weather, and ambient light. Landscape photographers often attempt to document the space as well as convey an appreciation of the scenery. • How landscape photography has changed: Landscape photography has changed massively in the last hundred years. From these two photos you can tell with the difference in colour, lighting and the different cameras used. You can see that O’Sullivan used albumen print, which is a photographic print on a paper based negative. Where you can see that Adam Burton has used the new technology (SLR) which is at our advantage today to produce great quality photographers, it looks like he may have used some kind of artificial lighting. Simply by comparing these two photos you can see how landscape photography has changed over the years 1874 - Timothy H O'Sullivan 2012 – Adam Burton
  • 3. LANDSCAPE PHOTOGRAPHERS: • ANSEL ADAMS- • CHARLIE WAITE- • ANNIE GRIFFITHS BELT-
  • 4. FASHION • Fashion photography has been in existence since 1839. It’s seen from the covers of magazines to online shopping websites, it’s popular because fashion and beauty tends to be everywhere. The industry is very competitive and you can tell by the wide variety of fashion magazines etc. Here I will compare how fashion photography has changed in the last 60 years: This Vogue cover This is a very recent from 1960 shows 2012 vogue cover. ‘Twiggy’. The With Kristen Stewart, photo is quite who is a famous plain, white actress, the cover has background, not many bright colours, much writing, it’s all about the simple. The fashion element with colours are quite what she's wearing dull and its not and her pose. There is that exiting to look also a lot more brightly at. coloured writing on.
  • 5. FASHION PHOTOGRAPHERS: • DAVID BAILEY- • STEVE KLEIN- • PATERICK DEMARCHELIER-
  • 6. ADVERTISING • We seeing advertising photography everywhere, there used to make us buy their product they are selling. They draw us in and make us believe that we ‘must have’ their product, they do this by creating eye catching images. A good advert that stands out among the rest should make you want to buy the product, unusual and make you want to find out more. Here I have two Coca-Cola adverts, one from 1960 and one from 2012, just by looking at them you can see so much difference, from colour to the surroundings of the bottle. This Coca-Cola This advert is from 2012. advert is from you can see how much 1960, the photo is technology has changed quite plain, with a just by the edited flowers dark/dull around the bottle, the eye background, the catching red background only thing that draws you in. Compared to catches your eye the other advert its more is their slogan in simple but defiantly more the white writing. effective.
  • 8. MACRO • Macro is capturing photographs of small, detailed insects or plants in most cases. Macro is typically used in nature shots such as this:
  • 9. MACRO - DEPTH OF FIELD • Depth of field (DOF) is the distance between the nearest and farthest objects in a scene that appear acceptably sharp in an image. Although a lens an precisely focus at only one distance at a time, the decrease in sharpness is gradual on each side of the focused distance, so that within the DOF, the un-sharpness is imperceptible under normal viewing conditions.
  • 10. PORTRAIT • Portrait photography captures the likeness of someone or a small group of people. Its taken to capture a persons personality, expression or mood. Photo albums are often filled with school portraits, wedding portraits and family portraits. Usually labeled with the photographer's logo or insignia, portraits should be clear, well exposed and show creative composition. This portrait photograph is of Johnny Depp, the photo captures him at this very time, and his expression. He is deliberately looking at the lens, so he knows this photo is being taken.
  • 11. PORTRAIT PHOTOGRAPHERS • ANNIE LEIBOVITZ- • CHRIS GLOAG-
  • 12. ‘’ A picture is worth a thousand words’’ DOCUMENTARY • Documentary photography usually refers to a popular form of photography used to history significant and historical events. It is typically covered in professional photojournalism or real life reportage, but it may also be an armature, artistic or academic pursuit. The photographer attempts to produce truthful, objective and usually candid photography of a particular subject, most often pictures of people or events.
  • 13. DOCUMENTARY PHOTOGRAPHERS: Dorothea Lange- • Steve Mccury-