2. Our ambition guides everything we do To be our clients’ most valued business partner, famous for inspiring people and exceptional results
3. MEC is a powerful and consistent global network Europe, Middle East and Africa Billings: $11.0bn North America Billings: $8.4bn Asia Pacific Billings: $1.8bn Latin America Billings: $0.3bn $21.5bn billings, with over 250 offices in 84 countries Source: RECMA 2009 Definitive Billings
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5. 2001: first media agency having its own online division (MEC Interaction)
6. 2003: first media agency with a research division (Analytics & Insight)
7. 2004: first media agency group with own OOH optimisation company (Portland)
8. Since 2007, the biggest media agency in HungarySource: Kantar Media Intelligence – Rate card prices
10. We are proud of… We earned to manage online planning and buying, which used to handled by a specialised online agency. MEC organised a prime time CSR TV show for Danone on a national commercial channel. Among 4,500+ companies, MEC has been chosen as ‘Supplier of the Year’ in services category by E.onin 2011. Client selected us for regional coordinator to manage the CEE region. The client organised a worldwide digital ideas pitch among all global, local agencies and Mercedes offices. MEC Hungary was shortlisted in one of the four categories which made the local client very satisfied and proud.
11. We are “powered” byGroupM The world’s and Hungary’s no.1 media buyer 159 billion HUF billing altogether Controlling 33% of the Hungarian market Massive buying power to deliver market beating prices in offline and online
12. MEC and GroupM: “the best of both worlds” Client brand, product and campaign requirements Tailored client-specific negotiations GroupM-negotiated pricing improvement Optimum value for client MEC negotiations based on each client’s needs are augmented by GroupM’s unique leverage
13. Our perspective on the communications landscape Earned Paid Owned Paid, owned and earned encourages a more expansive and integrated view of the communications landscape.
20. Our range of skills and services Analytics and Insight Communications planning Media planning and buying Digital, search & social media Brand partnerships: sport, entertainment, cause Integrated planning Consumer insight & research Analytics & data planning Branded content & entertainment Project management
21. Our core skills: MEC Interaction Strategy and Planning Research and Insight Display Buying and Performance Search and Affiliates Social Media Strategy and Activation Mobile Media and Applications Campaign Ops and Analytics Creative Production 13
22. Our core skills: Analytics and Insight DISCOVERY Research and consumer insight Setting and allocating budgets Defining optimal channel mix MEASUREMENT Optimising spend across the year Web analytics & data mining Dashboards & extranets for streamlined reporting
24. Our core skills: MEC Access Over 350 dedicated staff in 30 countries
25. Recognition that people are our greatest asset It’s easy to make this statement and then do nothing to act upon it. We are committed to making MEC the best agency to work at because we want passionate, dedicated people who are prepared to go the extra mile for our clients to drive their business and hence drive our own. Our efforts were recognised and honoured with the following various awards: 2007 – Heart friendly workplace (Unilever) 2008 – Media agency of the future (TNS) 2008 – Most appealing workplace (TNS) 2008 – Best employer (Hewitt) 2008 – Most creative media agency (Golden Blade awards, Reklámzabálók) 2009 – #13 best employer in Central-Eastern-Europe (Hewitt)
