1. Mobile Trends
It’s Nice to Meet You
Ed Morrissey
Partner & Chief Creative Officer
6358 Delmar Boulevard, Suite 444
Saint Louis, MO 63130
ed@integritystl.com
www.integritystl.com
Interactive. Digital. Awesome.

2. Marketing Has Changed
Yesterday
Less ads Reached more people With undivided attention
A
D
Today
More ads Reach fewer people Paying less attention
AD AD AD
AD AD AD
AD AD AD
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3. The Screens we Love
Source: Google: The New Multi-screen World,
August, 2012
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4. Today’s Audience
Conversations
Communicate
Community
Content
Control
Creative Class
Connected
Generation C
Customers
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5. Areas of Focus
Location-
Mobile based
Marketing
Social Sales /
Media Lead-Gen
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6. Mobile Web vs. Desktop Growth
Source: Mary Meeker, Morgan Stanley, Internet Trends,
April 12, 2012
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7. Global Internet Device Sales
3B
2.5B
2B
units
1.5B
1B
500M
Source: Gartner, IDC, Strategy Analytics, company filings,
BI Intelligence
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8. US Adults - Own Tablets/eReaders
35%
29%
30%
25%
20%
15%
10%
5%
2%
0%
4/09 5/10 9/10 5/11 12/11 1/12
Source: Pew Research Center,
2012
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9. What Users Do on Mobile
7
7 10
10
12
11
24
15
25 25
Q1 2011 Q1 2012
games social news entertainment other
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10. What Users Want
76% 53%
location/hours download app
61% 54%
‘click to call’ send e-mail
48% 41%
social network play a video
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11. What Users Buy & Do
48% 30% 27% 13% 13% 8%
Movie/event Digital Consumer Food/drink Computer Office
tickets content electronics equipment supplies
61% 35%
Comparison Mobile
shop coupon
46% 45%
Mobile Mobile
payment purchase
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12. US m-Commerce Sales, 2010-2015
$31.0B
$23.7B
$17.2B
$11.6B
$6.7B
$3.5B
2010 2011 2012 2013 2014 2015
Source: eMarketer, November
2011
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13. US Mobile OS Trending
Source: comScore MobiLens, Dec-2005 to Dec-
2001, US
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14. Market Data – August 2012
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15. Market Data – August 2012
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16. Growth Still to Come!
7,000
6.1B
6,000
5,000
4,000
3,000
2,000
953MM
1,000
0
Smartphone Mobile Phone
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17. A Final Warning
• 96% - encountered sites NOT optimized
• 60% - leave website if it not mobile friendly
• 67% - more likely to purchase from mobile
site
• 74% - more likely to return
So, how do you address?
www.BeTheThing.com/mobile
(for more amazing stats)
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18. Thank You
It’s Nice to Meet You
Ed Morrissey
Partner & Chief Creative Officer
6358 Delmar Boulevard, Suite 444
Saint Louis, MO 63130
ed@integritystl.com
www.integritystl.com
Interactive. Digital. Awesome.