1. Open Design
A new paradigm of Product Development
Thomas J. Howard
https://sites.google.com/site/thomasjameshowardhomepage/
thow@mek.dtu.dk
Unless otherwise stated, this material is under a Creative
Commons 3.0 Attribution–Share-Alike licence and can be
freely modified, used and redistributed but only under the
same licence and if including the following statement:
“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product
Development Department of Mechanical Engineering, Technical University of Denmark”

2. Agenda
08:30 – PSS
09:15 – Break
09:30 – Open Design
10:15 – Break
10:30 – Protovation
11:15 – Break
11:30 – Prep for Friday and new week
2 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

3. What is Open Design?
3 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

4. Open Design:
The Oxford English Dictionary
The Oxford English Dictionary – 1st Edition
http://www.manhattanrarebooks-literature.com/oed.htm
“Box of quotation slips” by Owen McKnight, CC BY-SA 2.0
4 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

5. What is Open Design?
Open Innovation
Crowdsourcing
Open Source Design
5 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

6. Open Innovation
Concrete Issues (Issue 1/11) - http://www.concreteissues.com/cartoons
6 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

7. Open Innovation
“A paradigm that assumes that firms can
and should use external ideas as well as
internal ideas, and internal and external
paths to market, as the firms look to
advance their technology”
(Chesbrough H. W., 2003).
7 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

8. What is Crowdsourcing?
8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

9. Types of Crowdsourcing
Crowd Funding (22% of sites)
Crowd Labour (8% of sites)
Crowd Innovation (10% of sites)
Distributed Knowledge (37% of sites)
Crowd Creativity (14% of sites)
(Aesthetics & Branding)
Tools (9% of sites)
9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

10. Crowdsourcing
How would we use it?
10 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

11. Crowdfunding
Tech Art
Social
11 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

12. Funding
12 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

13. Funding
13 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

14. Funding
14 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

15. Innovation
Divergent/ Convergent /
Solution Evaluation
Problem Solving
Social Challenges
Push & Pull
15 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

16. Innovation
16 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

17. Innovation
17 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

18. Labour
•Debugging
•Advertising and testimonials
•Proofreading
•Web-design
•Graphic enhancement
•Website testing
•Surveys
•Data entry
18 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

19. Aesthetics & Branding
•Fashion
•Sounds
•Artwork
•Logos
•Graphic Design
•Photography and Images
Competition Driven
19 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

20. Aesthetics & Branding
20 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

21. Anything left for us to do?
21 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

22. Crowdsourcing is now a mature field,
use it and master it.
22 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

23. Open Source Design
23 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

24. Open Source to Open Design
Source Code Design Blueprints
24 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

25. DEFINITIONS
OPEN SOURCE DEVELOPMENT
OSP OSS
Open Source Products Open Source Software
Tangible Intangible
25 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 25
Department of Mechanical Engineering, Technical University of Denmark

26. Why Open Design?
To fund R&D rather than legal fees for patent
disputes.
To maximise the value of the product to the
crowd and allow them to develop design
derivatives
To gain from being visible and influential.
26 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

27. How Open are we to be?
Choosing the correct licences will be crucial:
Attribution - CC BY
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as
they credit you for the original creation. This is the most accommodating of licenses offered.
Recommended for maximum dissemination and use of licensed materials.
Attribution-ShareAlike - CC BY-SA
As CC BY except all new works based on yours will carry the same license, so any derivatives will also allow
commercial use. This is the license used by Wikipedia, and is recommended for materials that would
benefit from incorporating content from Wikipedia and similarly licensed projects.
Attribution-NoDerivs - CC BY-ND
This license allows for redistribution, commercial and non-commercial, as long as it is passed along
unchanged and in whole, with credit to you.
Attribution-NonCommercial - CC BY-NC
This license lets others remix, tweak, and build upon your work non -commercially, and although their new
works must also acknowledge you and be non-commercial, they don’t have to license their derivative works
on the same terms.
Attribution-NonCommercial-ShareAlike - CC BY-NC-SA
This license lets others remix, tweak, and build upon your work non -commercially, as long as they credit
you and license their new creations under the identical terms.
Attribution-NonCommercial-NoDerivs - CC BY-NC-ND
This license is the most restrictive of our six main licenses, only allowing others to download your works
and share them with others as long as they credit you, but they can’t change them in any way or use them
commercially.
http://creativecommons.org/licenses/
27 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

28. Open Design
An emerging paradigm... a gift to the
people and society...
28 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

29. Open Design Empowers People and Drives
Innovation
29 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

30. Flying Open Sourcers
30 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

31. Flying Open Sourcers
31 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

32. The Open Design Library
32 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

33. FREE BEER 1.0
33 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

34. FREE BEER cont...
FREE BEER 2.5 (Right)
FREE BEER 4.0 (Below)
34 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

35. Open Design (Open Hardware)
An emerging paradigm... a gift to the
people and society...
...but can you really make money
from giving things away for free?
35 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

36. 36 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

37. The old mindset of product development
Andreasen and
Hein [1987]
37 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

38. Open Design – A New IPD Consideration
Howard [2012]
38 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

39. OSD Archetypal Business Model
Self-service,
Communities,
Community Network, Co-creation Participants,
Accessibility, End-users,
Knowledge -For Profit
Sharing, -Personal gain,
Cost reduction -Social good
Intellectual
resources., Internet,
Brand Web-site/
(Platform) platform
39 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

40. Benefits of Open Source Design
• Rapid and cheap publicity
• Multiuser development & Expert customers
• Increased product varieties
• Competition killer
• Suboptimal is forgivable
Revenue from Open Source Design
• Sale of expertise
• Spin-off products
• Straight production
• Advertising & Front of shelf model
• Value from the use phase
• Use and user data
40 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

41. Right now, being open is no longer
an added value. Either you are open
or you are out! The internet has
changed the game, we’re be coming
self-producers with access to
information and possibility to learn
whatever, whenever, wherever.
David Cuartielles (Arduino), California, 2012
BOB WALDIE, OpenGear
41 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

42. 42 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

43. 43 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

44. Questions
?
44 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark

45. How can you utilise open design or
data gathered from the user
activities to enhance your business?
45 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013
Department of Mechanical Engineering, Technical University of Denmark