1. EN 2837
Communicating Fashion Culture
Leo Chan Phoebe Luk
Gigi Cheng Vinco Tse
Sarella Chiu Venny Wong
Euginia Lau Ham Wong

2. Content
 Introduction
 Our Store
 Products & Services
 Grand Opening Event
 Marketing Strategies
 Conclusion

3. Introduction

5. Introduction
 Fabric Row is basically a hub for textile-
related businesses in Philadelphia.
 It had been dubbed "Fabric Row" because of
the past and present predominance of fabric
and garment-related merchandise along the
corridor.

7. Introduction
 By the 1920s, many 4th Street peddlers and
stand keepers had moved into dry goods and
fabric stores.
 Tailors and dressmakers came from all over the
city to buy fabrics on 4th Street.
 Philadelphia labor played a role in every stage
of the garment industry, from production to
retail.

8. Map

9. Our Store

10. Our Concept
 Therapeutic
 Let people to relax themselves from stress
 Consolidate the relationship between friends, families and
colleagues

11. Our Concept
 Inspirational
 Encourage creativity
 Inspire people

12. Our Concept
 Memorial
 Take away home with your
gifts decorated by people
themselves
 Environmental-friendly
 Merchandizes and gifts are
recycled products

13. Our Name
• Drawing • Gatherings
• Painting • Outings
• Creating • Food & drinks
• Decorating • Have fun
• Inspiring • Relax

14. Our Logo
 7 colors for design
 Use prime color & upper
case for ‘ART’
 Splashes of paints as
background
 Artistic and fun font

15. Our Shop

16. Floor Plan

17. Fixtures

18. Fixtures

19. Fixtures

20. Target Customers
 Children
 Art jamming, drawing & painting classes
 Classes
 Young Families  Gatherings
 Cooperates  Parties
 Outing Services
 Workshops

21. Products & Services

22. Art Jamming Classes

23. Art Jamming Classes
Adult Art Jamming Classes: With Friends / Relatives

24. Outdoor Service:
Art Jamming Party

25. Outdoor Service:
Art Jamming Party
Art Jam Birthday Party

26. Merchandised Products
Logo/ Designed T-shirts

27. Merchandised Products
Tote Bag/ Duffel Bags

28. Recycled Materials
 Milk Bottles
 Wine Bottles
 Shoe boxes

29. Equipment
Paints
Paint Brushes

30. Equipment

31. Grand Opening Event

32. Free Beverages and Food
Soft Drinks &
Juice
Tarts, pies &
sandwiches

33. Wall Hand-printing

34. Souvenirs: Artjam keychain

35. Souvenirs: Postcards

36. Marketing Strategies

37. Online Social Media & Website
 Website  Online Booking
 Facebook or Twitter page

38. Magazine Ads

39. Discount
 Birthday discount
 Free workshop
 Annual discount
 50% discount in April
 Group discount
 Buy 6 get 1 free
 Student Discount
 95% discount

40. Our Future Plan
 Competitions
 Exhibitions

41. Conclusion

42. Conclusion
 Our Store
 Concept
 Name & logo
 Fixtures & floor plan
 Products & Services
 Art Jamming Classes
 Parties (including outing services)
 Merchandized products
 Recycled materials
 Drawing equipment

43. Conclusion
 Grand Opening Event
 Free beverages and food
 Wall hand-printing
 Souvenirs
 Marketing Strategies
 Online social media & website
 Magazine ads
 Discount
 Future plan

44. References
 Fabric Row by Historical Society of Pennsylvania
 http://www.philaplace.org/story/89/
 Palmer, Michele Winitsky. "The Fabric of Our Lives: A History of
Philadelphia's South Fourth Street." The Fabric Museum.
 http://www.fabricmuseum.org/Fourth_Street_intro.html
 ART JAM IRELAND
 http://www.artjamming.com/
 ArtJamming.com
 http://www.artjam.ie/
 artJAMaLAMa
 http://www.facebook.com/artJAMaLAma