1. Presented by::
Samrat Hossain Mamun
Israr Uddin
Masum Khan
Khaled Shaifullah
We are
New Moon
2.
3. Coca-Cola is a cola (a type of carbonated soft drink) sold
in stores, restaurants and vending machines. It is
produced by The Coca-Cola Company (United States).
The Coca-Cola Company offers nearly 400 brands in
over 200 countries or territories, which shows its
reorganization.
The Coca-Cola Company only produces concentrate
syrup which is then sold to various bottlers throughout the
world who hold a Coca-Cola franchise.
4. History
The first Coca-Cola recipe was
invented in in Columbus, Georgia,
by John Stith Pemberton , originally
as a cocawine called “Pemberton's
French Wine Coca’ in 1885.
The first sales were made at Jacob's
Pharmacy in Atlanta, Georgia, on
May 8, 1886, and for the first eight
months only nine drinks were sold
each day.
5. Who took over
In 1888 John Pemberton died and Asa
Griggs Candler took over for a total
price of $2,300. And started making
Coca Cola signs all over the nation.
He incorporated the company in 1892
as Coca-Cola Company (the current
corporation)
6. Mission Vision
To refresh the world...
To inspire moments of
optimism and
happiness...
To create value and
make a difference.
People: Be a great place to work
where people are inspired to be
the best they can be.
Portfolio: Bring to the world a
portfolio of quality beverage
brands that anticipate and satisfy
people's desires and needs.
Partners: Nurture a winning
network of customers and
suppliers, together we create
mutual, enduring value.
Planet: Be a responsible citizen
that makes a difference by
helping build and support
sustainable communities.
Profit: Maximize long-term return
to shareowners while being
mindful of our overall
responsibilities.
Productivity: Be a highly
effective, lean and fast-moving
7. Values Focus
Leadership: The
courage to shape a
better future
Collaboration: Leverag
e collective genius
Integrity: Be real
Accountability: If it is
to be, it's up to me
Passion: Committed in
heart and mind
Diversity: As inclusive
as our brands
Quality: What we do,
we do well
Focus on needs of our
consumers, customers
and franchise partners
Get out into the market
and listen, observe and
learn
Possess a world view
Focus on execution in
the marketplace every
day
Be insatiably curious
8. Company Background
Name::The Coca Cola Company
Industries Served::Beverages
Geographic areas served::
WorldwideHeadquartersU.S.
Current CEO:: Muhtar Kent
Revenue$ :: 48.01 billion (2012)
Profit$ :: 9.01 billion (2012)
Employees::146,200
Main Competitors ::PepsiCo Inc., Dr Pepper
Snapple Group, Inc., Unilever, Groupe Danone,
Kraft Foods Inc., Nestlé S.A. and others.
9. Coca Cola SWOT analysis 2013
Strengths Weaknesses
The best global brand in
the world in terms of value
($77,839 billion)
World’s largest market
share in beverage
Strong marketing and
advertising
Most extensive beverage
distribution channel
Customer loyalty
Bargaining power over
suppliers
Corporate social
responsibility
Significant focus on
carbonated drinks
Undiversified product
portfolio
High debt level due to
acquisitions
Negative publicity
Brand failures or
many brands with
insignificant amount
of revenues
10. Coca Cola SWOT analysis 2013
Opportunities Threats
Bottled water
consumption growth
Increasing demand
for healthy food and
beverage
Growing beverages
consumption in
emerging markets
(especially BRICS)
Growth through
acquisitions
Changes in consumer
preferences
Water scarcity
Strong dollar
Legal requirements to
disclose negative
information on product
labels
Decreasing gross profit
and net profit margins
Competition from
PepsiCo
Saturated carbonated
drinks market
17. Possible Strategy base on GS
matrix
Market Development
Market Penetration
Product development
Forward integration
Backward integration
Related divesification
18. Coke will achieve the following by the
year 2020
Double
revenue and
increase
system
margins
Become
one of the
world’s
premier
employers
Be the most
preferred
and
trusted
business
partner
Attain
corporate
global
leadership
in
corporate
sustainabilit
y
Manage
people, time
and money
for
the greatest
effectivenes
s
19. How these will be achieve
For increasing revenue coca cola must take
market penetration.
If they want to become worlds premier employers
they should choose related diversification.
For being most preferred & trusted business
partner should concern about forward &
backward integration.
Market development is needed for leadership in
corporate world
Finally if they successfully apply these they can
achieve the effectiveness.