You can watch real presentation of this material at this URL : http://www.youtube.com/watch?v=Ls7TaVQXK0Q

1. 한국어 지부
28th, Oct 2011
FOSS4G Korea 2011 Keynote Talk
OSGeo Korean Language Chapter
Shin, Sanghee(endofcap@gmail.com)

10. 1. Lower cost of innovation
2. Faster time to market
3. Share risk with others

15. Price Price
Demand Curve Demand Curve
Supply Curve Supply Curve 1
Supply Curve 2
Quantity Quantity

17. “ If it’s digital, sooner or later
it’s going to be free.
”

19. Free
KRW 800
KRW 5,000

20. KRW 3,500
KRW 120,000
KRW 1,995,000

21. USD 4.95
Free

23. Culture
Brand
Reliability
Experience

28. Community Open Source Software Developing Model
Roadmap
Design
Software
‘The Project’
Core Developers
Contributions
Administrators
Community
Engineers Contributions
Peer Review
Use Cases
Testing
Documentation
Translations
Features
Forum Help
Bug Fixes
* Source : James Dixon, The Beekeeper

29. Open Source Software Advantages over Proprietary
* Source : Barracuda Networks
Price 80%
Source Code Access 57%
Community Code Review 41%
Don’t Know 20%
Bug Fix Turnaround 18%
Security 15%
Code Quality 15%
Best Product Functionality 15%
Easier to Adopt in Organization 10%
Other 6%
IP Protection 5%
0% 20% 40% 60% 80% 100%

30. Proprietary Software Advantages over Open Source
* Source : Barracuda Networks
Vendor Professional Services 65%
Easier to Adopt in Organization 47%
Automated Updates 44%
Reduced IT Support 35%
Best Product Functionality 28%
Security 23%
Code Quality 17%
Don't Know 9%
IP Protection 7%
Other 4%
Price 3%
0% 10% 20% 30% 40% 50% 60% 70%

31. 1. Lack of formal support
and services
2. Velocity of change
3. Lack of roadmap
4. Functional Gaps
5. License Types
6. Lack of endorsements
by independent ISVs
* Source : Ray Lane, 6 barriers to open source adoption

32. Commercial Open Source Software
Advantages Advantages
of of
Proprietary Open Source
1. Professional service 1. Cheaper price
2. Continuous support 2. Source code access
3. Easy to use 3. Community review
4. Reliability 4. Quicker bug fix
5. Functionalities 5. More standard based
‘Whole Product’

33. Installation
Integration
<Open Source SW>
Support
Services
Software
Software
Other
VARs
SW/HW
Certification
Training
<Whole Product>

34. Actual Product
(Quality, design, brand,
Core Product packages)
(Basic functions, symbols,
experiences)
Whole Product Market Offering
(Additional services) (Additional benefits offered
by partners)

35. Commercial Open Source Software Business Model
Community can hear more functionalities & requests
+
The bigger community
Commercial Open Source
the more resources
Company
Customers
‘Go To Market’
Open
Partners
Sales, Marketing, Support,
Services, Engineering, Pro
Source
Software
+
OEMs
Community
duct Mgmt.
+
Customers can gain higher quality software at a better price

36. Next Demand
SKILL
A
C
C M
E O
S N
S E
Customer Y
TIME
Next Market

37. Thank You!!!