Integrating Broadcast and Interactive Displays to Create a Unique Visitor Experience
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![Back cover Liz Neely Director of Digital Information and Access The Art Institute of Chicago [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Integrating Broadcast and Interactive Displays to Create a Unique Visitor Experience
- 1. CASE STUDY: Integrate Broadcast and Interactive Displays to Create a Unique Visual, Learning and Visitor Experience Digital Signage Summit, June 8, 2010
- 2. Back cover Liz Neely Director of Digital Information and Access The Art Institute of Chicago [email_address]
- 7. Back cover What we’ve done…
- 16. Back cover What we’ve learned…
- 19. High-Level Implementation Considerations Budget Sustainability Communications Objective Communications Mode Software Platform Hardware & Infrastructure Content Sources & Workflow
- 20. What mode of communication best fits your objectives? Software Platform Hardware & Infrastructure Content Sources & Workflow Broadcast On Demand Interactive Increases complexity and scope Example objectives: - Let visitors know what’s happening while they are at the museum. - Help visitors discover the collection and inspire them to seek out personal favorites.
- 21. What are the software options available for the preferred mode? To oversimplify for example sake.. - Broadcast Signage - somewhat straightforward, unless sophisticated integration - On Demand tends toward customized packages and integration - Interactive will usually be custom Communications Mode Hardware & Infrastructure Content Sources & Workflow Packaged Customized Package Custom Increases complexity and scope
- 22. What hardware and infrastructure will deliver? - Broadcast Signage -- mockups, broad participation involved in placement/size - PATHFINDER -- Specialized monitors to meet the needs of the information - On Demand systems integrated with physical architecture - Use common tools when possible (Saft for web kiosking, VNC monitoring, etc.) Communications Mode Software Platform Content Sources & Workflow
- 23. What is the content? Where can we get it? Quality and relevant content is a key ingredient! - Broadcast Signage -- integrated into Design dept’s workflow, with 2 XML feeds - PATHFINDER -- Pulls information from enterprise systems and XML feeds - On Demand systems -- commissioned video production Communications Mode Software Platform Hardware & Infrastructure
- 24. High-Level Implementation Considerations - wrap up Communications Objective Communications Mode Software Platform Hardware & Infrastructure Content Sources & Workflow Considerations at each decision point: Budget Sustainability
- 25. Back cover Looking into the future…
- 26. The Hand-held Art Institute *Concept image only
- 27. Interactive ‘Gallery Labels’ *Concept image only
- 28. Back cover THANK YOU! Questions? Liz Neely Director of Digital Information and Access The Art Institute of Chicago [email_address]
- 29. Back cover Supplementary Slides
- 30. PATHFINDER