Juan Carlos Croston, Manzanillo International Terminal-Panama, Vice President of Marketing
1. Juan Carlos Croston
VP Marketing – MIT Panama
April 19th, 2010
MANZANILLO INTERNATIONAL TERMINAL – PANAMA
CONTAINERS • RO-RO • BREAKBULK • PROJECT CARGO
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2. SSA INTERNATIONAL
SSA International operations in Latin
America
Mexico, Colombia, Chile and Panama
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5. CONTAINERSHIP TONNAGE GROWTH
…AND MEASURES TAKEN TO OFFSET IT
Shipping lines / shipowners are expected to leverage slow
steaming and ship idling to offset the gap between supply and
demand
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charts by Alphaliner
7. … ALTHOUGH THERE ARE CLOUDS
IN THE HORIZON…
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8. … AND THERE’S STILL THE “SMALL” ISSUE
OF IDLE OVERCAPACITY
Shipping lines lost around $20B during 2009
Strong pressure on vendors to assist with financial
bleed
Overcapacity/financial situation not likely to be
solved until 2013
Currently, close to 10% of the
containership fleet is currently
idle/laid up:
$15B in unused assets
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12. REGIONAL CHALLENGES
WHERE WILL THE CARGO COME FROM?
Europe/USA: Previous traditional
sourcing markets
Asia: Has replaced traditional markets
Intra-regional commerce: A lot of mid-
term potential (Brazil, Mexico, Colombia)
Places like Panama and Jamaica
building/upgrading distribution/logistics
areas that will create additional cargo
flows
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19. PANAMA CANAL
EXPANSION PROJECT
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20. COLON – PANAMA:
A GROWING LOGISTICS HUB
HEAVY EQUIPMENT
STORAGE &
REFURBISHMENT
FUTURE
AIRPORT…
COLON FREE
ZONE
RAILROAD
MIT LOGISTICS PARK
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22. A WHOLE NEW ANCILLARY
SERVICES BUSINESS MODEL
Container repair
Ship repair and maintenance
Ship crewing
Shipchandlers
Waste management and disposal
Water provision
Agencies and representatives
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24. GREATLY IMPROVED CONNECTIVITY
FOR PANAMA
Port handling fees lowered by 50%
Investment up to date of $1.5B in marine terminals
in Panama
Terminal productivity has increased 350% (from
10mph to an average of 35mph)
Lower maritime freight rates, more direct
connections and increased capacity
Panama has more gantry cranes than either Mexico
or Brazil!
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26. HALF FULL…
OR HALF EMPTY?
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27. PERCEPTION IS REALITY
Consumers still need to perceive the
recovery is getting to them…
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28. ALWAYS LEAVE SOME IN THE TANK
FOR THE LONG RUN…
“… if you're a leader putting 100% of
yourself into the present, you could
certainly shift 11th that to something
like 75% or 80% and throw some time
and energy into figuring out what your
company's future could and should look
like… inventing the future is one
crucial definition of leadership.”
Jack Welch, BusinessWeek, May 11th 2009
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