Assignment 2: worst idea consumer promotion

1. There’s simply not enough time to do
the things I truly enjoy

2. If I had more time I would…
• Get to the gym more often
• See a movie in the same year it was made
• Hang out with friends more
• Do something good for the planet
• Support local charities

3. NOW … YOU CAN do ALL of the things
you WOULD like to do…AND ALL at the
SAME time

4. Enjoy the benefits of a healthy bike ride
with friends while seeing a great movie
and powering the planet

5. BEST OF ALL -
IT’S FREE

6. Introducing…
PEOPLE POWERED
CINEMA

7. PEOPLE POWERED CINEMA:
Entertainment & Exercise
• Movie goers pedal in lieu of pay to watch the latest
movies
• The audience enjoys:
– Comfortable, state-of-the art stationary exercise cycles in
climate controlled theaters
– Many options for current movies starting in the early
morning into the late evening
– On site locker rooms and showers
– Free water and towels
– Organic cafe

8. PEOPLE POWERED CINEMA:
Planet-Savvy Community Energy Solution
• Movie goers produce clean energy
for their community
• The planet enjoys:
– No burden from the theater
operations as zero carbon
footprint
– Energy from the crowd cycling is
captured for use locally
offsetting traditional energy
sources (e.g. fossil fuels) further
reducing environmental impact
– Portion of all energy captured
goes to local non-profits

9. PEOPLE POWERED CINEMA:
Join the Movie Movement!
• Movie goers sign up now for our People Powered
Cinema Club perks
• Members enjoys:
– Email alerts on new movies and advance cycle selection
– Opportunities to earn free swag as you track your rides
and fitness goals
– Participate in special screenings and events
– Share your rides on social media to encourage friends to
join you

10. OR, you could be staring at the rider
in front of you for the next 2 hours

11. Making Movies
PEOPLE POWERED
CINEMA
Matter For Your Health
and Our Planet

12. Team:
Jeffrey Biles
Caren Henry
Bob Devine
Wayne Eternicka
Jared Knipp
Jonathan Page