1. MOBILE GAMING
TRENDS AND POTENTIALS
Prepared by
Abdallah Altahrawi
@engtahrawi

2. OUTLINE
 GLOBAL
 Key
GAMES MARKET
Trends
 GLOBAL
MOBILE GAMES
MARKET
 Games
Market 2012 – 2016
 Global
Facts 2012
 Games
Market Per Segment
 Global
Facts 2013
 Mobile
Games Market 2012 – 2016
 Mobile
Games Monetization
(Revenue, Players, Payers, Downloads,
Growth, Average Spend)

3. GLOBAL GAMES MARKET

4. GAMES SEGMENTATION
SCREEN SEGMENTATION MODEL

5. FIVE KEY TRENDS
Driving change and growth in the global games marketplace

More Screens (Multi Platforms)

Free Games

Business Model Balancing

Games are Services

Global Market Place

6. More Screens = More Time Spent
64%
of mobile game
users use mobile
game apps daily

7. BUSINESS MODELS

8. Luxembourg, here we are
This place is about more than money….
Consumers want continuous access games that are, in principle, free.
Ideally, their game continuously improves and expands, as a service. If
the game gives them value, they are more than willing to spend money.
access
screens
free
service
value
bizz models
organisation
profit
Game companies need to make their games accessible via all screens as
well as adapt their business models. The latter requires organisational
change and a continuous balancing act between consumer value and
company profit. Hard but it is the only way to remain profitable in this
competitive market.

9. GLOBAL GAMES MARKET 2012 - 2016
Compound Annual
Growth Rate CAGR:
The year-over-year
growth rate of an
investment over a
specified period of
time.

10. GLOBAL GAMES MARKET Per Segment
Consoles remain dominant but global growth comes from Mobile

11. GROWTH KPI’S

12. This is the
Trend

13. TOTAL SMARTPHONE & TABLETS
SHIPMENTS EVOLUTION

14. GLOBAL FACTS 2012

15. GLOBAL FACTS 2012

16. GLOBAL MOBILE GAMES REVENUE

17. GLOBAL MOBILE GAMES REVENUE
Tablet games
revenue will
grow 400%
by 2016

18. GLOBAL MOBILE GAMES REVENUE
Tablet games
revenue will
grow 400%
by 2016
The global mobile
games market will
grow 27.3% annually
to double in 2016

19. GLOBAL MOBILE GAMES REVENUE
Tablet games
revenue will
grow 400%
by 2016
The global mobile
games market will
grow 27.3% annually
to double in 2016 and
reach $23.9 billion.
This growth is fueled by an
increase in the number of
players, payers as well as a
higher average spend per
paying mobile gamer.

20. PLAYERS
2016
2013
990 M
650 M
52%

21. PLAYERS
2016
2013
515 M
280 M
84%

22. 2016
2013 1.5B
2012
>500M
966M
55%

23. PAYERS
2016
750M
2013 50%
2012
368M
>175M
38%
35%

24. GAMES IN SEP 2013

25. GAMES IN SEP 2013

26. MOBILE GAMES MONETIZATION
NORTH AMERICA

27. MOBILE GAMES MONETIZATION
WESTERN EUROPE
NORTH AMERICA

28. MOBILE GAMES MONETIZATION
EASTERN EUROPE

29. MOBILE GAMES MONETIZATION
LATIN AMERICA

30. MOBILE GAMES MONETIZATION
MIDDLE EAST & AFRICA

31. MOBILE GAMES MONETIZATION
ASIA PACIFIC

33. GAMES ARE NOW AVAILABLE ON THE
SOUTH AFRICAN APP STORE!

36. RESOURCES








Newzoo Free Global Trend Report 2012 2016 V2
Newzoo Free PC Gaming Trend Report 2013 V4
Newzoo mobile games trend report free 2013
Distimo Publication - September 2013
Distimo Publication_MEF_Mobile App Ecosystem - September 2013
AppLift&Newzoo Global Mobile Games Landscape Infographic
GameSummit-12
Socialnomics – “Social Gaming Infographic: 81 Million Play Each Day +
More Stats (http://www.socialnomics.net/2012/01/20/social-gaminginfographic-81-million-play-each-day-morestats/)

37. THANK YOU
Thank you
© Abdallah Altahrawi.
Email: Abdallah Altahrawi@picti.ps
Follow us on Twitter: @engtahrawi @Pal BIC
Follow us on Facebook: facebook.com/engtahrawi
© comScore, Inc.
Proprietary.
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