The presentation for the first Mobile Dev Day at DISI Genova

1. IBEACON
INDOOR PROXIMITY SYSTEM
ENNIO MASI @ENNIOMA

2. #naples
ABOUT ME
#iOS
#nodejs
#dev
#tactify
#dad
#vulcanicalabSenior Software Engineer at
Hippocrates Sintech

3. INDOOR PROXIMITY SYSTEM

4. INDOOR PROXIMITY SYSTEM
CONTEXTUAL DATA
AIRPORT
STADIUM
HOSPITAL
HOME
RETAIL

5. GPS IS NOT ACCURATE INDOOR
WI-FI SYSTEMS ARE EXPENSIVE
GPS IS AFFECTED BY WEATHER CONDITIONS
WI-FI SYSTEMS ARE COMPLEX
INDOOR PROXIMITY SYSTEM

6. INDOOR PROXIMITY SYSTEM

7. INDOOR PROXIMITY SYSTEM
QR BASED
ADVERTISING
CAMPAIGNS

8. INDOOR PROXIMITY SYSTEM
QR BASED
ADVERTISING
CAMPAIGNS
- REALLY UNSEXY
- THE ENGAGEMENT IS SLOW
- THE USER HAS TO START THE
INTERACTION

9. INDOOR PROXIMITY SYSTEM
NFC
ADVERTISING
CAMPAIGN

10. INDOOR PROXIMITY SYSTEM
NFC
ADVERTISING
CAMPAIGN
- RANGE IS TOO SHORT (~4 CM)
- THE USER HAS TO START THE
INTERACTION
- GREAT IN OTHER FIELDS (I.E.
PAYMENTS)

11. IBEACON
- IBEACON is an Apple INC. trademark introduced in iOS7
http://www.apple.com/legal/intellectual-property/trademark/appletmlist.html

12. IBEACON
A new class of low-powered, low-cost transmitters that
can notify iOS7 devices of their presence
- IBEACON is an Apple INC. trademark introduced in iOS7
http://www.apple.com/legal/intellectual-property/trademark/appletmlist.html

13. - IBEACON is an Apple INC. trademark introduced in iOS7
- IBEACON is an Apple protocol on top of CoreBluetooth
IBEACON

14. - IBEACON is an Apple INC. trademark introduced in iOS7
- IBEACON is an Apple protocol on top of CoreBluetooth
- IBEACON sensors are not necessarily Apple INC. products
IBEACON

15. - IBEACON is an Apple INC. trademark introduced in iOS7
- IBEACON is an Apple protocol on top of CoreBluetooth
- IBEACON sensors are not Apple INC. products
- IBEACON emits continuously a signal that can be received by a
specific app (even if the app isn’t running)
IBEACON

16. IBEACON
EVEN IF THE APP ISN’T RUNNING :)
- IBEACON is an Apple INC. trademark introduced in iOS7
- IBEACON is an Apple protocol on top of CoreBluetooth
- IBEACON sensors are not Apple INC. products
- IBEACON emits continuously a signal that can be received by a
specific app (even if the app isn’t running)

17. IBEACON
- IBEACON is an Apple INC. trademark introduced in iOS7
- IBEACON is an Apple protocol on top of CoreBluetooth
- IBEACON sensors are not Apple INC. products
- IBEACON emits continuously a signal that can be received by a specific app
(even if it’s in background)
- IBEACON emits this signal up to ~70 meters
immediate
near
far

18. IBEACON
- IBEACON is an Apple INC. trademark introduced in iOS7
- IBEACON is an Apple protocol on top of CoreBluetooth
- IBEACON emits continuously a signal that can be received by a specific app
(even if it’s in background)
- IBEACON emits this signal up to ~70 meters
- IBEACON is able to create a new channel to the customer
CHANNEL TO THE CUSTOMER!

19. IT’S NOT (JUST) A NEW
TECHNOLOGY.

20. IT’S A NEW USER EXPERIENCE.

21. IBEACON emits continuously a signal that can be received by a specific app (even if it’s
not running!)
PROXIMITY AWARE APPS

22. IBEACON emits this signal up to ~70 meters
PROXIMITY AWARE APPS

23. The user’s app can sense the beacon and react on it without any explicit action
PROXIMITY AWARE APPS

24. Personalized customer experience
PROXIMITY AWARE APPS

25. USE CASES
RETAIL STORES

26. USE CASES
EDUCATION

27. USE CASES
BIG EVENTS

28. USE CASES
HOUSE

29. HOW DOES IT WORK?
IBEACON emits continuously a signal that can be received by a specific app (even if it’s not
running!)
THE SIGNAL
UUID
MAJOR
MINOR
TX POWER

30. HOW DOES IT WORK?
UUID is typically used to identify a group of iBeacon, not a single one!
THE SIGNAL
UUID
MAJOR
MINOR
TX POWER

31. HOW DOES IT WORK?
UUID is typically used to identify a group of iBeacon, not a single one!
THE SIGNAL
UUID unique identifier
MAJOR
MINOR
TX POWER

32. HOW DOES IT WORK?
UUID is typically used to identify a group of iBeacon, not a single one!
THE SIGNAL
MAJOR Group Identifier
MINOR
TX POWER

33. HOW DOES IT WORK?
UUID is typically used to identify a group of iBeacon, not a single one!
THE SIGNAL
MINOR Identifier within the group
TX
POWER

34. HOW DOES IT WORK?
THE SIGNAL
MINOR
TX POWER Identify the proximity
- IMMEDIATE [0 - 0.5M)
- NEAR [0.5M - 2M)
- FAR > 2M
immediate
near
far

35. HOW DOES IT WORK?
RANGING FOR BEACONS
UUID B9AE3AF4-B5E2-4619-A995-684261110D73
MAJOR 1
MINOR 1
UUID B8314C3B-3827-4EEA-AB7A-A0C75637A9CF
MAJOR 1
MINOR 1
UUID 6AE28EA1-5586-4E1D-A740-A8594BE8DA40
MAJOR 1
MINOR 1
REGION#1
REGION#2
REGION#2
UUID B9AE3AF4-B5E2-4619-A995-684261110D73
MAJOR 1
MINOR 2

36. MYTHS
- A BEACON SENDS DATA
NO! IT JUST SENDS A PROXIMITY UUID + MAJOR +
MINOR + TX POWER

37. MYTHS
- A BEACON SENDS DATA
NO! IT’S JUST SEND A PROXIMITY UUID + MAJOR +
MINOR + TX POWER
THE CONTENT LOGIC IS WITHIN THE APP!

38. MYTHS
- A BEACON SENDS DATA
- A BEACON KNOWS DEVICES AROUND IT

39. MYTHS
- A BEACON SENDS DATA
- A BEACON KNOWS DEVICES AROUND IT
NO

40. MYTHS
- A BEACON SENDS DATA
- A BEACON KNOWS DEVICES AROUND IT
- JUST APPLE INC. BASED
SUPPORTED MOBILE DEVICES
DEVICES WITH IOS >= 7.1
DEVICES WITH ANDROID >= 4.3

41. MYTHS
- A BEACON SENDS DATA
- A BEACON KNOWS DEVICES AROUND IT
- JUST APPLE INC. BASED
- A BEACON CAN SPAM
THE CONTENT LOGIC IS WITHIN THE APP!

42. LIMITS
- SECURITY and PRIVACY

43. LIMITS
- SECURITY and PRIVACY
- PRECISION and ACCURACY

44. LIMITS
- SECURITY and PRIVACY
- PRECISION and ACCURACY
- OTHER PLATFORMS SUPPORT

45. Q&A TIME

46. DEMO TIME
HTTPS://GITHUB.COM/ENNIOMA/IBEACONS-SKELETON

47. ennio.masi@gmail.com
http://github.com/ennioma
@ennioma
THANKS!