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Output implement ii.
Objective of this block:	
To give recommendations for AI in the
following topics:	
-How to communicate our belief	
-Internal Communication	
-Country Consultancy Model	
-AI Structure 13-14	
We used a methodology called 	
“HyperShift” means thinking in	
other people/Org’s shoes to come	
up with solution
Communicate Our
    Belief
How to communicate our
belief if we are looking
     at it from the
perspective of religion,
   politics, Facebook?
The Big Idea	




                         Recommendation for
Feature of Religion	
                               AIESEC	


 “Golden material”     Refreshed AIESEC Way as guidebook
                       (make it more attractive and easy
    like Bible	                     to read)
The Big Idea	



                         Recommendation for
Feature of Politics	
                               AIESEC	

                           Over communication via
Over communication	       conferences, newsletters,
                          videos, RnR, myaiesec.net 	


                       Role modeling via MCP and LCP’s
                       (seeing values via the person so
  Role modeling	       that people are inspired and
                       want to follow)



                       Collaborating with other youth
   Collaboration	      NGO’s with same values to
                       enhance awareness
The Big Idea	
                                Recommendation for
 Feature of Facebook	
                                      AIESEC	

Self-explanatory without
                               Content on belief should be
instruction to use function
                              simple and easy to understand	
(Simple)

                              Challenges to produce content to
Content driven by customer/   spread our ideas
                               
user; User to give opinion
                              It shall start with the
and decide by popularity      question: If you were our PAI,
                              how would you translate the why
                              of AIESEC in a 3 minutes video? 	

                              Create games, interact, push
Facebook provide different    different ways and apps for
games/apps                    people to connect with our
                              belief


                              Provide customized info on
Facebook provide customized
                              belief to specific
info to you
                              demographic
Internal
Communication
How will we have better
 internal communication
 if we look at it from
the perspective of BBC,
Google, Nike, Coca Cola?
The Big Idea	
                                           Recommendation for
        How BBC Works	
                                                 AIESEC	
                                       (MAKE IT VISUAL FOR DIFFERENT
                                       AUDIENCES):	

                                     Run one hour live, record it and
-Most important highlights in one    spread it. + invite different
place.                               countries + external experts to talk
Transmitting good case practices all about topics. Example: marketing
over the world.                      knowledge, matching…etc.	
Visualizing all news, combining
speaking, showing date and main        Documentaries about AIESEC history,
messages.                              country growth, alumni stories.	
Real life interviews, someone from     	
the place of the event speaks.         Customized transmitted information
Documentaries.                         for different levels and regions.
Everything is aligned with the brand   Which is easy by video.
(facts).                               	
Invite experts to shows.               Hot topics of the week,
Variety of channels and there’s a      conversational topic.
topic for each target audience.        	
                                       Countdown of MoS evey week (people
                 	                     will feel engaged).	
                                       	
                                       Use the story telling platform.
                                       Develop YouTube channel for this.
The Big Idea	
    How Coca Cola Works	                  Recommendation for AIESEC	

Focus on visual experiences - enjoy       (Diverse outreach strategies of the
Creative ideas/ interest advertise	       same message through different media 	

Famous endorsement to support product/    Intensive and realistic (related)
association with “good times”, success    visualization (videos/pictures) of
Creating thirst/ pain (showing a          experiences lived by members	
problem, satisfying need)	
                                          Using members to communicate with
Diverse marketing channel, consistent     members because they speak the same
message in multiple format	               language	

Brand (logo and product) visualization    Showcasing endorsement by famous/well-
Up-to-date with society/ current issues   known people (alumni/ SG)	
(e.g. Olympics/ xmas) 	
	                                         Communicate AIESEC such that our
Customized promotion to specific          activities will satisfy societal issues
audience	                                 and it’s a necessary component to
                                          today’s society (connecting AIESEC to
Using customers in advertisement or       their life)	
customers making the advertisements
	                                         Translate all materials belief, root of
Coca Cola is in so many languages, but    success, image of future, MoS, stories
still looks like its done by the same     into own languages, with the same
person.                                   template.
The Big Idea	
                              Recommendation for
    How Nike Works	
                                    AIESEC	
                            Translate those messages into,
                            inspiring and catchy messages
                            eg:
                            AIESEC is real, Make it happen	

Super Cool advertisement	Videos – Inspiring, meaningful
                         and short	
Simple and catchy
messages. e.g Just do it	Merchandising – Cellphone
Inspiring videos	        covers, Laptop suits, T –
                         Shirts, badges, stickers	
Appear everywhere, TV,
stadium, events etc 	    Conferences – Big huge posters
                            Backing
                            Contests for T Shirts/
                            competitions
                             
The Big Idea	

             Recommendation for AIESEC	

Myaiesec.net homepage
   Include dashboards with progress to goals in each program in
   the given year.
   By clicking each dashboard you get a breakdown by entity, and
   by clicking on an entity you get a breakdown per LC
   Below the dashboards is the NPS for each program updated each
   month
   Also are top NPS comments (+ and -)
   Below that highlight top growth MCs and LCs and their stories
   Can use snapshots of this data in the newsletters
Use different channels for the same message
Content-based subscriptions – so people can click what things
they want content on in the global newsletter (I.e. GCDP section,
ICX section)
AIESEC Way and Impact Induction Video
Create a calendar with touch points during the year and what
resources should be provided to whom in the various newsletters
Output implement ii.
Output implement ii.
Virtual support    Include regional
  improvement	     managers to coach	




Add more people      Cluster based
from AI to coach    conferences and
    countries	          summits
Virtual calls with the whole team is
               involved	
 Conference calls with more than one
                country	
Operational plan for visits and follow
        up virtually follow-up
Regional hubs creation	
   If it’s program based development
  needed, use other MCPs or CEEDers to
          deliver the content	
Regional coordinators follow-up progress
              of coachings
Program or product responsible to coach
top performing countries to have a more
           established focus	
 Increase number of people at OD team	
    Cluster based coaching together
Program based summits in key countries	
Include summits in AI and MCs planning	
Cluster conferences growth (i.e. BRIC
              conference)
Output implement ii.
To provide different views	
on how do we think AIESEC International	
  should evolve in the following year	
 according to the resources available	
           and its objective
Output implement ii.
The Big Idea	



       Principle	                        Impact	


  Improve virtual              Investment on IT solutions to
                               enhance AI virtual capacity to
    management	                deliver trainings and meetings	


  Physical touch    Spread the OD team around the globe for a
                     period of weeks/months according to the
 points only when      necessity of making National Plans
                     happen. Use CEEDers and the network to
strictly necessary	          deliver content as well	




                              Create IS and Content production
Outsource more technical      hubs/labs around the network or
      backgrounds	                hire a company to do it
How would it looks
      like?
The Big Idea	




   Principle	                 Impact	



 Product based    Create AI VP GCDP and GIP, with
                   one Marketing and one Talent
   structure	      Capacity responsible under it	




Technology very
highlighted and    Create a VP Tech, with 2 Information
                       Management persons under it	

  emphasized
How would it looks
      like?
The Big Idea	



      Principle	                         Impact	


HR allocation based           Regional separation based on
                              operational size rather than
    on results	                   geographical context	


Regional directors           Regional management (possible regional
under Presidents of           offices) and HR and TMP/TLP program
                                          responsible	
   Headquarters	
 Representatives from    Representatives from each region
                          will sit at the Global HQ and
regional HQs sit on the support will be given at Global
global HQ, not regional	                HQ
How would it looks
      like?
The Big Idea	




   Principle	                    Impact	



Empower regional   Create regional hubs managed by
                    AI to closer support entities	
    offices	


 Invest in more      Review AI budget to include more full
people to handle      timers according to our increase of
                   revenue as our goals enhance towards 2015	
 the operations
How would it looks
      like?
Output implement ii.

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Output implement ii.

  • 2. Objective of this block: To give recommendations for AI in the following topics: -How to communicate our belief -Internal Communication -Country Consultancy Model -AI Structure 13-14 We used a methodology called “HyperShift” means thinking in other people/Org’s shoes to come up with solution
  • 4. How to communicate our belief if we are looking at it from the perspective of religion, politics, Facebook?
  • 5. The Big Idea Recommendation for Feature of Religion AIESEC “Golden material” Refreshed AIESEC Way as guidebook (make it more attractive and easy like Bible to read)
  • 6. The Big Idea Recommendation for Feature of Politics AIESEC Over communication via Over communication conferences, newsletters, videos, RnR, myaiesec.net Role modeling via MCP and LCP’s (seeing values via the person so Role modeling that people are inspired and want to follow) Collaborating with other youth Collaboration NGO’s with same values to enhance awareness
  • 7. The Big Idea Recommendation for Feature of Facebook AIESEC Self-explanatory without Content on belief should be instruction to use function simple and easy to understand (Simple) Challenges to produce content to Content driven by customer/ spread our ideas   user; User to give opinion It shall start with the and decide by popularity question: If you were our PAI, how would you translate the why of AIESEC in a 3 minutes video? Create games, interact, push Facebook provide different different ways and apps for games/apps people to connect with our belief Provide customized info on Facebook provide customized belief to specific info to you demographic
  • 9. How will we have better internal communication if we look at it from the perspective of BBC, Google, Nike, Coca Cola?
  • 10. The Big Idea Recommendation for How BBC Works AIESEC (MAKE IT VISUAL FOR DIFFERENT AUDIENCES): Run one hour live, record it and -Most important highlights in one spread it. + invite different place. countries + external experts to talk Transmitting good case practices all about topics. Example: marketing over the world. knowledge, matching…etc. Visualizing all news, combining speaking, showing date and main Documentaries about AIESEC history, messages. country growth, alumni stories. Real life interviews, someone from the place of the event speaks. Customized transmitted information Documentaries. for different levels and regions. Everything is aligned with the brand Which is easy by video. (facts). Invite experts to shows. Hot topics of the week, Variety of channels and there’s a conversational topic. topic for each target audience. Countdown of MoS evey week (people will feel engaged). Use the story telling platform. Develop YouTube channel for this.
  • 11. The Big Idea How Coca Cola Works Recommendation for AIESEC Focus on visual experiences - enjoy (Diverse outreach strategies of the Creative ideas/ interest advertise same message through different media Famous endorsement to support product/ Intensive and realistic (related) association with “good times”, success visualization (videos/pictures) of Creating thirst/ pain (showing a experiences lived by members problem, satisfying need) Using members to communicate with Diverse marketing channel, consistent members because they speak the same message in multiple format language Brand (logo and product) visualization Showcasing endorsement by famous/well- Up-to-date with society/ current issues known people (alumni/ SG) (e.g. Olympics/ xmas) Communicate AIESEC such that our Customized promotion to specific activities will satisfy societal issues audience and it’s a necessary component to today’s society (connecting AIESEC to Using customers in advertisement or their life) customers making the advertisements Translate all materials belief, root of Coca Cola is in so many languages, but success, image of future, MoS, stories still looks like its done by the same into own languages, with the same person. template.
  • 12. The Big Idea Recommendation for How Nike Works AIESEC Translate those messages into, inspiring and catchy messages eg: AIESEC is real, Make it happen Super Cool advertisement Videos – Inspiring, meaningful and short Simple and catchy messages. e.g Just do it Merchandising – Cellphone Inspiring videos covers, Laptop suits, T – Shirts, badges, stickers Appear everywhere, TV, stadium, events etc Conferences – Big huge posters Backing Contests for T Shirts/ competitions  
  • 13. The Big Idea Recommendation for AIESEC Myaiesec.net homepage Include dashboards with progress to goals in each program in the given year. By clicking each dashboard you get a breakdown by entity, and by clicking on an entity you get a breakdown per LC Below the dashboards is the NPS for each program updated each month Also are top NPS comments (+ and -) Below that highlight top growth MCs and LCs and their stories Can use snapshots of this data in the newsletters Use different channels for the same message Content-based subscriptions – so people can click what things they want content on in the global newsletter (I.e. GCDP section, ICX section) AIESEC Way and Impact Induction Video Create a calendar with touch points during the year and what resources should be provided to whom in the various newsletters
  • 16. Virtual support Include regional improvement managers to coach Add more people Cluster based from AI to coach conferences and countries summits
  • 17. Virtual calls with the whole team is involved Conference calls with more than one country Operational plan for visits and follow up virtually follow-up
  • 18. Regional hubs creation If it’s program based development needed, use other MCPs or CEEDers to deliver the content Regional coordinators follow-up progress of coachings
  • 19. Program or product responsible to coach top performing countries to have a more established focus Increase number of people at OD team Cluster based coaching together
  • 20. Program based summits in key countries Include summits in AI and MCs planning Cluster conferences growth (i.e. BRIC conference)
  • 22. To provide different views on how do we think AIESEC International should evolve in the following year according to the resources available and its objective
  • 24. The Big Idea Principle Impact Improve virtual Investment on IT solutions to enhance AI virtual capacity to management deliver trainings and meetings Physical touch Spread the OD team around the globe for a period of weeks/months according to the points only when necessity of making National Plans happen. Use CEEDers and the network to strictly necessary deliver content as well Create IS and Content production Outsource more technical hubs/labs around the network or backgrounds hire a company to do it
  • 25. How would it looks like?
  • 26. The Big Idea Principle Impact Product based Create AI VP GCDP and GIP, with one Marketing and one Talent structure Capacity responsible under it Technology very highlighted and Create a VP Tech, with 2 Information Management persons under it emphasized
  • 27. How would it looks like?
  • 28. The Big Idea Principle Impact HR allocation based Regional separation based on operational size rather than on results geographical context Regional directors Regional management (possible regional under Presidents of offices) and HR and TMP/TLP program responsible Headquarters Representatives from Representatives from each region will sit at the Global HQ and regional HQs sit on the support will be given at Global global HQ, not regional HQ
  • 29. How would it looks like?
  • 30. The Big Idea Principle Impact Empower regional Create regional hubs managed by AI to closer support entities offices Invest in more Review AI budget to include more full people to handle timers according to our increase of revenue as our goals enhance towards 2015 the operations
  • 31. How would it looks like?