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Re-imagine!
You own Car Company Inc.
How would you introduce your latest
model to the public?
Which is the key
element in a…      CAR?
A chair with

 NO       legs
Maybe it
looks like
 this!
How unique
  are you?
How would we drive a
        CAR
that has NO steering wheel?
Different
What would you do?
On a piece of paper write which
 characteristics, actions or events
        made possible for
  Richard Branson
          to become an
     Entrepreneur
http://www.bloomberg.com/video/69540206/

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Session 4