This presentation features the Business Operations Module of the Social Enterprise Learning Toolkit developed by Enterprising Non-Profits. The Toolkit offers a number of different learning modules and can be found on the enp website at www.enterprisingnonprofits.ca

1. Business Operations
Module #5
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis

2.  Operating a Social Enterprise is
operating a business.
 Social Enterprises require “business”
specific strategies, measurements and
discipline.
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 2

3.  Product or Service
◦ Clearly defined the „what‟ being sold
 Customer or Market Segment
◦ Clearly identified the „who‟ is buying
 Customer Value Proposition
◦ Clearly defined the „why‟ they buy
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 3

4.  Operational Plans
◦ Clear understanding of processes
 Supply Channels
◦ For example: materials, phones, counselors,
volunteers
 Production Costs and Distribution Systems
◦ Understand the „how‟
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 4

5.  Sales Revenue
◦ Gross Income
 Profits
◦ Income less Expenses
 Capital Assets
◦ For example: Property
 Learning and Improving
◦ Continuous assessment & adjustment
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 5

6.  Quality of Products
 Efficiency of Employees
 Production and Delivery Systems
 Appropriate Technology
 Knowing the Industry and Business
Sector you‟re working in
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 6

7.  Business Planning
◦ Feasibility
 Prototype Development
◦ Business Plan
 Preparations to Launch
◦ Financing, Site, Staff, Marketing
 Launch
 Monitoring, Improving or Growing
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 7

8.  What is your blended value proposition?
◦ Business & Social
 How is social value integrated into your
operations?
 What financial ratios are effected by your
social impact costs?
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 8

9.  Starting and operating a social enterprise is easy … we
can do it off the side of our desk …
 No need to worry about all that planning „stuff‟.
 Customers will buy our products because we have
such a great social cause!
 Whew, now we can quit writing grants and fundraising
 This will fix our dysfunctional organization…
 Bigger is always better, let‟s scale now!
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 9

10. Non-Profit Business
 Social Program Goals  Revenue/Sales Goals
 Donations / Grants  Investors
 Decision Making:  Decision Making:
Inclusive Opportunistic
 Low Risk Tolerance  Higher Risk Tolerance
 Program Evaluation  Financial Evaluations
 Staff Skills  Staff Skills (link to
 Funder focus employment/needs)
 Client focus  Customer Focus
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 10

11.  What business sector are you in?
 What are you selling?
◦ Product or Service
 To whom are you selling?
◦ Customer
 Why will they purchase from you?
◦ Customer Value Proposition
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 11

12.  How will you produce your product?
◦ Supply Channels of Material
 How will you distribute your product?
◦ Distribution System
 How much money came in?
◦ Sales Revenue & Gross Income
 Which expenses did you include & subtract?
◦ Profits & Net Income
Governance ■ Leadership ■ Blended Value Design ■ Products & Markets ■ Business
Operations ■ Customer Relations ■ Marketing ■ Risk Analysis 12

13. Social enterprises are businesses operated by non-profits with the dual
purpose of generating income by selling a product or service in the
marketplace and creating a social, environmental or cultural value.
Enterprising Non-Profits (enp) is a unique, collaborative program that
promotes and supports social enterprise development and growth as a means
to build strong non-profits and healthier communities. The program is
supported by the following funding organizations:
For more information on enp and different modules in the Social Enterprise
Learning Toolkit please check out www.enterprisingnonprofits.ca
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