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Oaxacalifornia2013 3
1. Oaxacalifornia
“La cocina es un lenguaje en el cual se puede expresar
armonía, creatividad, felicidad, belleza, poesía, compleji
dad, magia, humor, provocación y cultura.” - Ferrán Adriá
2. Tradición y modernidad, una
historia ancestral, marcada por la
conquista y el mestizaje, en contraste
con la crónica de un territorio definido
por una sociedad joven, en una
dinámica que involucra una condición
fronteriza, las migraciones constantes
y la creación de tradiciones que
afiancen el arraigo a una
nacionalidad, son elementos relevantes
en la relación culinaria
“Oaxacalifornia”.
- Viernes, 7 de Septiembre de 2012, El
Universal
4. Presenting the world famous cuisines and traditions of Oaxaca and Baja
California to a new audience– including worldwide press & media-- here
in Ensenada, Baja California, is the idea behind this cultural event.
For three consecutive nights, Oaxaca's finest chefs will pair with Baja's
finest chefs, pairing with Baja's freshest culinary products and with its
sophisticated wines to create culinary wizardry. Baja California is home
to Mexico's wine country...Oaxaca is home to Mexico's mezcal.
Oaxacalifornia offers a chance to showcase each. Culminating the dinner
series will be the Oaxacalifornia marketplace, featuring indigenous
peoples and cultural activities from both regions of Mexico, as well as
vendors, food makers, demonstrations, crafts and more.
5. Thursday, Nov. 21
Corazon de Tierra restaurant, in the heart of the wine country at La Villa
del Valle inn and retreat.
Chef Diego Hernandez and Chef/Owner Alejandro Ruiz.
Friday, Nov. 22
Laja restaurant, just off of Highway 3, Ensenada-Tecate. kilometer
8, Valle de Guadalupe.
Chef Jair Tellez and Chef José Manuel Baños.
Saturday, Nov. 23
Manzanilla restaurant, adjacent to the ship port. Azueta Lieutenant Port
Precinct 13, Ensenada.
Chef Benito Molina and Chef Rodolfo Castellanos.
Sunday, Nov. 24
OAXACALIFORNIA marketplace at the Viento complex, on Highway
1, Km.104 Tij-Ens Highway.
Wednesday, Nov. 20
Hola, Oaxacalifornia! Exclusive Chef-Sponsor Reception
6. WHY
To reinforce the positive image of Baja California and to
heighten awareness of its products, resources and
appeal, working in conjunction with Oaxaca. This event
will achieve media visibility and coverage, and will
showcase Mexico’s most magical states: Baja California
and Oaxaca, both famous for their gastronomic and
cultural richness.
Additionally, the event will create awareness of Baja’s
indigenous peoples and of Ensenada’s Oaxacan
community.
WHY
Oaxacalifornia 2013
7. WHO
Oaxacalifornia will offer events that appeal to both
Mexican and American audiences and the hope is to
increase awareness and visitation by the American
community (recognizing that Ensenada still can
achieve much more attention in North America as a
culinary hub).
WHO
Oaxacalifornia 2013
8. HOW
Press conferences
Press releases issued by the event and posted
through all association partners and websites and
through PR Newswire.
Online presence through social networking
(Facebook, Twitter, etc.)
Collateral materials and posters
Organizers and participants will be featured in any
TV and radio interviews that are obtained.
All exhibitors, presenters, vendors, sponsors will be
required to support publicity efforts.
HOW
9. REQUEST FOR SPONSORSHIP & PARTICIPATION BY DISCOVER BAJA
CALIFORNIA, THE BAJA SECRETARY OF TOURISM
The organizers of Oaxacalifornia believe that this event will
heighten visibility of Ensenada and Baja California and showcase
the culture and cuisine of the region. Oaxaca is already known for
its foods, arts and warmth – and so is Baja California, but we have
greater potential to bring a whole new audience to our region to
learn more! To this end, Oaxacalifornia seeks a diversity of
partners including tourism and commercial sponsors.
10. This event underscores the promotion efforts of
Baja California, reinforcing the positive image of this
resource-rich state, its people and its culture. It
supports the overall goals of promoting Ensenada
and all of Baja California, its
tourism, hotels, restaurants, cultural
activities, artists, merchants and others.
11. This event brings
immediate visibility and
attention to SPONSOR
partners, putting them in a
positive light and
increasing public
awareness of high quality
services and programs.
It affiliates sponsors with
Baja’s most highly
regarded chefs and
restaurants, and it aligns
Ensenada with the cultural
richness of Oaxaca.
12. This event will bring
support to Ensenada’s
Oaxacan community
and to the indigenous
Kumiai people of this
region.
13. SPONSOR BENEFITS
In return, the following benefits will be provided, and we guarantee additional
benefits at every opportunity!
Major sponsors of Oaxacalifornia will be prominently recognized on all printed
materials and in advertising and media releases supporting the event.
Oaxacalifornia will generate at least one PR Newswire release and a variety of
other press releases both to California and Mexico media promoting the event,
and linking to the sponsors website.
Major sponsors will have a booth will have a booth at the Oaxacan marketplace
to encourage travel to its cities, hotels and attractions, and to distribute its own
materials.
Sponsors will be recognized in social media activities generated by
Oaxacalifornia.
Access to upper level sponsors will be available to attend the event reception.
Access to upper level sponsors will be available to attend the dinner events.
