SlideShare una empresa de Scribd logo
1 de 20
 
Evening News Ratings
Ratings down, age up
Time Devoted to News on Nightly Newscasts, All Networks
Cable News Prime Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Driving the Decline?
What’s Driving the Decline? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1978/1985/1990/2010
[object Object]
It’s not just the news
 
Not everyone is suffering
Univision ,[object Object],[object Object]
America the bilingual ,[object Object],[object Object],[object Object]
Television vs. Video ,[object Object]
TV goes online
Viewers will get what they want regardless…
The next front: the living room
The OTHER next front: mobile
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]

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Class Notes for Friday, October 8, 2010