2. TIFFANY & CO. IS A HOLDING
COMPANY THAT OPERATES
THROUGH ITS SUBSIDIARY
Company Profile
COMPANIES. THE COMPANY’S
PRINCIPAL SUBSIDIARY, TIFFANY
AND COMPANY, IS A JEwELER
AND SPECIALTY RETAILER,
2010 Annual Report wHOSE MERCHANDISE INCLUDE
A SELECTION OF JEwELRY.
Tiffany was founded in 1837 the United States, Canada, Korea, Macau, Malaysia,
when Charles Lewis Tiffany Mexico and Brazil, as well Singapore and Taiwan, as well
opened a store in downtown as sales of TIFFANY & CO. as sales of TIFFANY & CO.
Manhattan. Today, more than products in certain of those products in certain of those
200 TIFFANY & CO. stores markets through Internet, markets through Internet,
and serve customers around catalog, business-to-business catalog, business-to-business
the world. The Company’s and wholesale operations; the and wholesale operations;
operating segments are as Asia-Pacific region (32% of and Europe (10% of fiscal
follows: the Americas region fiscal 2008 sales) consists of 2008 sales) consists of sales
(55% of fiscal 2008 sales) sales transacted in TIFFANY transacted in TIFFANY
includes sales transacted in & CO. locations in Australia, & CO. stores in Austria,
TIFFANY & CO. storevs in China, Hong Kong, Japan, Belgium and Germany.
10
Contents
Introduction 10
12
Company Profile
14
Letter from the
CEO 16
Social Responsibility 18
22
Mining
26
Silver 28
30
Diamonds
Financial Information 31
Annual Report
Financial
Tiffany & Co. focuses a lot on social and Highlights
economical responsibility and the bettering Quarterly Results
of design. This design incorporates the high
quality of Tiffany’s with their intent to better
the world around them. Specific design
elements are to highlight the elegant concepts 5
of Tiffany’s.
3. Number of Stores
42% Americas
47% Asia Pacific
11% Europe
Geographical Sales Mix
57% Americas
33% Asia Pacific
10% Europe
FOUNDED IN 1837 IN NEw
YORK CITY BY CHARLES LEwIS
TIFFANY, TIFFANY & CO. HAS A
RICH HERITAGE FILLED wITH
Product Net Sales
CELEBRATES EvENTS, ARTISTS AND
27% Gemstones & Band Rings
MILESTONES THAT LIvE ON TODAY
IN LEGENDARY STYLE.
20% Diamond Rings & Wedding Bands
11% Non Gemstone Gold or Platinum Jewelry
30% Non Gemstone Sterling or Silver Jewelry
12% Other
3 28 29
…
The heritage of Tiffany & Co. is on view in the jeweler’s Fifth Avenue flagship
vividly illuminated by the magnificent store. The cutting of the Tiffany Diamond
diamonds that initially brought the company was supervised by Dr. George Frederick
international renown and continue to Kunz (1856–1932), the jeweler’s—and the
highlight Tiffany’s legacy as the world’s world’s—preeminent gemologist, who sourced Tiffany & Co. is committed to
premier jewelers. the astonishing array of diamonds obtaining precious metals and
Tiffany’s reign of diamonds began that won gold medals at the great
in 1848 with the abdication of King Louis- world’s fairs from 1876 to 1915. Tiffany’s gemstones and crafting out
Philippe of France and founder Charles exhibit at the 1889 Paris fair, for example, jewelry in wasy that are socially
…
Lewis Tiffany’s purchase of diamonds from was heralded as “the most extraordinary
fleeing aristocrats. The sale marked the first collection of jewels ever produced by an and environmentally responsible.
appearance of major gemstones in the United American jewelry house,” and the jeweler’s It is simple the right thing to
States and gave near-
mythic status to Tiffany’s
do” Our customers expect and
diamond business. Now “In keeping with our desire to encourage deserve nothing less.
the designated “King
of Diamonds,” Charles ethical business conduct throughout the
Tiffany (1812–1902) jewelry industry, Tiffany & Co. was a
opened a branch in
Paris in 1850. The move
founding member of the Responsible
brought many more Jewelery Council...”
opportunities to
purchase gems of
Social Responsibility
noble provenance
for America’s newly
minted millionaire exhibit at the 1893 World’s Colombian
class, including such Exposition won an unprecedented 56
titans of industry as the prizes. The individual most responsible
Central Pacific Railroad’s for this recognition was Paulding Farnham
Diamonds
Leland Stanford, who purchased a large share (1859–1927), Tiffany’s chief jewelry designer
of the Spanish crown jewels from Tiffany & from 1891 to 1908. Farnham’s creativity lives
Co. The frenzy for royal jewels culminated on in diamond floral brooches of an exquisite
in 1887 with the company’s purchase of the and timeless nature.
French crown jewels. Tiffany & Co. continued to create
Among the ready customers was Mrs. the touchstones of every era, including the
Joseph Pulitzer, who became the proud owner platinum age of diamonds, as the Roaring
of the Empress Eugenie’s necklace of four Twenties were known, and the 1930s era
enormous diamond rivières; and Caroline of cocktail-style jewelry. The most dramatic
Astor, New York’s social queen, who collected examples of this exuberant, three-dimensional
the empress’ luxurious diamond corsage design— a diamond tiara with a 75-carat
ornaments. With the discovery of diamond emerald and ‘fireworks’ diamond and ruby
deposits in South Africa, Tiffany continued to clip honoring the advent of the aeronautic age
keep Gilded Age grandees 40 New York World’s Fair.
lavishly adorned in jewels. One rare South Tiffany’s history in the 20th century
African find, a 287.42-carat, canary-yellow is marked by the arrival of supremely
diamond, the largest yet discovered, was talented designers whose contribution to
purchased by Tiffany in 1877 and came to art and fashion is legendary and filled with
epitomize both the era’s extravagance and diamond-studded jewels. Jean Schlumberger,
the jeweler’s never-ending quest for the best. who arrived at Tiffany in 1956, contrasted
Famously known as the “Tiffany Diamond,” the warmth of gold.with the cool brilliance
the stone was cut to 128.54 carats and remains of diamonds in magical improvisations on
24 25 14 15
4. Date:
M ap
Saturday, September 18, 2010
Time:
11:00 am–3:00 pm
Starting Location:
Liberty Harley Davidson
334 East Hines Hill Road
Boston Heights, OH 12531
Ino
f
Ending Location:
Lock 3
200 South Main Street
Akron, OH 12203
RIDE FOR THE RED is an event hosted by the Red
Cross. The event raises money to support Red
M ission
Cross efforts and also allows those attending to
Info Donation Tickets Contact
Event Promotional Material
This series of collateral is for a not for profit
event hosted by the Red Cross. I developed
an identity was developed for the event and
various applications that promote it.
5. Print Cover
This cover uses design to bring awareness to
the global issue of water purity. It highlights
that while you might have access to water, it
is not always clean.
6. Gallery Promotional Meterial
An invitation for Keith Carter’s photo exhibit
opening is shown. A bag was created for
purchases. Both of these items incorporate
the colors of the Esther Massry logo.
7. Editorial Magazine
This is a magazine that is about the world of
dance. Conceptual design elements were used
to create movement throughout the spreads.
It connects the concept with the theme of the
magazine.
8. Editorial Spread
This spread was designed around the defini-
tion of Botanophobia, or the fear of plants.
The concept was to show the viewer the
overwhelming nature of this phobia and the
fear that plants will take control.
9. Studio Newsletter
This is a newsletter that is released to the
student body each year that highlights vari-
ous aspects of the Art Department. It show-
cases student work, provides a visiting artists
schedule, spotlights a few graduating Seniors
and informs about alumni whereabouts.
10. Ad Series
This series of advertisements for Nooka
brand watches highlights Nooka’s futuristic
mentality and versatility.
11. CD Packaging
This is packaging for a single release of,
“I Am Sound” by The Dandy Warhols.
Plugs connect the ear, and the brain.
When the music is not present, the brain
is unplugged, disconnecting the brain
from the outside stimuli. When the music
is present, it is connected.
12. Appetizers
Black Bass Ceviche
cherry tomatoes, mango and radish
pineapple lime emulsion
$18
First Warm Mushroom Salad
frisée, crisp bacon, aged goat cheese
sherry vinaigrette
$15
Sashimi of Bluefin Tuna
Cho Toro
avocado, wasabi, scallion and
yamamomo berries
$25
Yellowfin Tuna Tartare
japanese cucumber, shiso leaf and
sweet miso asian ginger vinaigrette
$16
Caviar
Baby Organic Mixed Green 30G
Salad california estate
aged sherry and $95
extra virgin olive oil dressing california golden osetra
$10 $135
Cocktails
Kentucky Peach
maker’s mark, fresh peaches, brandy, citrus
$13
Gin and Juice
d.h. krahn gin, aperol, fresh basil, citrus juice,
lemon bitters
$15
“Pina Colada”
gosling’s black seal rum, white rum, fresh
pineapple juice, coconut foam
$16 The Voyager
montecristo rum, benedictine, velvet falernum,
lime juice
$13
Restaurant Menu and Wine
The concept for this restaurant was to create Bronx Cocktail
junipero gin, sweet and dry vermouth, fresh
orange juice
an environment worthy of a romantic evening $13
for two. Each wine represents a different kind East Indies Iced Tea
10 cane rum, batavia arrack, flavored black tea, Bee’s Knees
of love. fresh lemon juice
$13
reitsetbauer blue gin, tasmanian honey syrup,
fresh lemon juice
$14
Pimm’s Cup
pimm’s No. 1, fever tree premium ginger ale,
cucumber, strawberry
$13
13. rt S t Rose
how
m
te A of Sain
p
:00
0–7
5:0
duahe College
6,
Ma on:
rch
rid ecepti
ay,
R
Fir ning
st F
T
e
Op
Y 1 ign
Ma
0
221
rch
es
6–A
lban & D
pril
gra
y, N
t, A r Art
3 , 20
09
fo
te S enter
der
tree
Sta C
Un
24
l, 3
Hal
otte
Des
Pic
ign:
Erica
Colo
mbo
’10
Undergraduate Show Poster
This poster for the College of Saint Rose Un-
dergraduate Show has a concept that aligns
the coincidence between spring coming and
the show being earlier than it usually is. The
image of a groundhog was used to represent
Groundhog’s Day and there being no shadow.
14. 4.
1.
Massry
esther
gallery
5.
2.
6.
3.
Logo 7.
1. Esther Massry Gallery logo
2. Albany Riverfront Jazz Festival logo
3. Moonlit restaurant logo
4. Ride for the Red logo A ni al Resc Foundati n
m ue o
5. How to be an 80’s Idol logo
6. Moonlit restaurant logo
7. Furry Friends Field Day logo
15. Newspaper Design
While at an internship at The Poughkeepsie
Journal, multiple page layouts were created
for various sections of the newspaper. The
goal for each layout was to design something
that was new and interesting while remaining
within the guidelines of the paper.
16. How to be an 80’s Idol
This kit guides an individual through the
transformation of becoming an 80’s Idol. It
contains a manual and various items that relate.
17. Typeface Poster
The typeface Optima and the history of its
time period was researched. This poster was
designed to visualize that history. It connects
the transitional nature of the font and the
music from the time it was created.
18. The scars on the back of my neck are from
piercings. When I was a freshman in col-
lege I had friends who owned a piercing
and tattoo parlor. I did promo work for
them and they did free work for me. It was
a great relationship. I was hanging out in
the shop one day and my friend Jinxx and
I were bored so we decided to pierce the
back of my neck. They were surface pierc-
ings and not permanent. They eventually
rejected. This is a process in which the
body rejects the piercing and pushes out
the jewelry, which left me with my scars.
Senior Thesis Project
The marks that we are comprised of, such
as scars, are interesting. The stories behind
them are shown and how they have affected
the owner. The marks that make us are con-
nected, and how they are shown.