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Digital Marketing with LTnow
- 2. www.LTnow.com Working with clients to manage and optimize their presence online. The What…
- 3. www.LTnow.com • Website Design • Search Engine Optimization (SEO) • Content Marketing • Social Media Instruments The How…
- 4. www.LTnow.com • Content Management Systems • Tailored Training • Open Source Platforms • Responsive Web Design • App Development Website Design
- 5. www.LTnow.com • Search Engine Friendly Website Code • Keyword / Keyphrase Targeted Optimizations • Focus on Conversions, not Rankings ~ Personalized Search Results • Use Social Media to Help Influence Search Results Search Engine Optimization
- 6. www.LTnow.com Getting the company’s products and services in front of the customer. An Evolution of Marketing/PR Connecting and managing the two-way, and often public relationship between companies and customers.
- 7. www.LTnow.com • Advances in technology have reduced the bottleneck in communication between parties • This is true for search engines as well. • Ultra-modern, complex search algorithms are effectively “humanizing” the search experience. The Bottleneck Effect
- 9. www.LTnow.com • Search engines now “care” about quality content more than keywords. • Robust text, videos, images, podcast s, etc. • Bottom line: – Things people care about and may even want to share. Content Marketing
- 10. www.LTnow.com • Define Social: designed for, or connecting with society • Define Media: an instrument of communication, like a newspaper or a radio • Social Media: an instrument of communication designed for connecting with society What is Social Media?
- 11. www.LTnow.com • Social Networking • Social Photo and Video Sharing • Location Based Social • Social Bookmarking • Social News • Wikis Social Media Instruments
- 12. www.LTnow.com • Companies that blog get 55% more web traffic than companies that don’t • Social media and blogs reach 8 out of 10 of all U.S. Internet users. • 27% of total U.S. internet time is spent on social networking sites • 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users • 15% of total U.S. mobile internet time is spent on social networking sites Digital Marketing Stats
- 13. www.LTnow.com • 46% of online users count on social media when making a purchase decision • 91% of local searchers say they use Facebook to find local businesses online • 71% of social media participants say they are more likely to purchase from a brand they follow online Digital Marketing Stats
- 14. www.LTnow.com 1. facebook.com 2. google.com 3. youtube.com 4. yahoo.com 5. Baidu.com 6. wikipedia.org 7. amazon.com 8. qq.com 9. live.com 10. taobao.com Top 20 Websites 11. blogspot.com 12. google.co.in 13. linkedin.com 14. twitter.com 15. yahoo.co.jp 16. bing.com 17. sina.com.cn 18. yandex.ru 19. vk.com 20. msn.com * Rankings via Alexa.com
- 15. www.LTnow.com • Communicate • Around the Office • Employee Highlight / Spotlight • Contests • Feature Stories / Client Success Stories • Blogging • Advertising • Be human! Be helpful! What Can You Do?
- 16. www.LTnow.com Website statistics after implementing a blog • Visits : + 1,137% • Pageviews : + 668% • New Visits : + 10% • Facebook Traffic : + 950% • LinkedIn Traffic : + 375% • Twitter : + 100% • Google+ : + 100% Success Story | LTnow.com
- 17. www.LTnow.com Social Media referral traffic from LTnow presence in May 2013 • LinkedIn : 89 visits • Facebook : 33 visits • Google+ : 1 visit • Twitter : 7 visits • Pinterest : 7 visits Success Story | LTnow.com
- 18. www.LTnow.com 3 month Social Media Marketing campaign • m.facebook.com referral traffic : + 138% • facebook.com referral traffic : + 39% • search engine traffic : + 13 % Success Story | Sloans.com
Notas del editor
- Full service deliverable solution to manage and optimize an organization’s presence online.
- The best way to define social media is to break it down.
- Companies that blog get 55% more web traffic than companies that don’t (HubSpot)Social media and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)27% of total U.S. internet time is spent on social networking sites. (Source: Experian) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) 15% of total U.S. mobile internet time is spent on social networking sites. (Source:Experian) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot)43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot)
- Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)91% of local searches say they use Facebook to find local businesses online71% of social media participants say they are more likely to purchase from a brand they follow online15% of consumers use social networking sites to search for local businesses74% of brand marketers say an increase in website traffic after investing just 6 hours per week on social media.
- Talk about frequency and distribution of content
- Statistics from are comparison from the 3 months of the social media marketing efforts compared to the previous 3 calendar months.