This document provides tips for scaling outreach efforts without compromising quality. It recommends:
1) Using tools to improve efficiency and effectiveness by tracking metrics like emails sent, open and response rates.
2) Compartmentalizing tasks to "deskill labor" and automate repetitive work.
3) Identifying "performance levers" like prospecting techniques, relevancy rates, and qualifying contacts to optimize outreach campaigns.
40. Semi-dIY
Over 1,000 followers... so you know it’s good!!
hAp://01100111011001010110010101101011.co.uk/2013/05/finding-‐more-‐guest-‐post-‐opportuniOes/
57. 1. Identify a top blog that accepts guest posts
2. Check to see if wp makes it easy for us to find all guest posts
3. Check to see if there’s an author bio footprint
4. Scrape all of the links
5. Pull down each “prolific poster’s” link profile
6. Run link profiles through link detective or screaming frog
58.
59.
60.
61.
62.
63.
64. Emails Sent = (PF)(CIR)(RvR)(QR)
Prospects
Found!
Relevancy !
Rate!
Qualification!
Rate!
Contact Info
Rate!
79. 1. We picked a popular, relevant topic: The NCAA Tournament
2. We built a super attractive asset
3. We made it easily sharable
4. We added a charitable element
5. We built a strong target prospect list & pursued them aggressively
6. We brought in a top outreach vendor to augment our capacity
83. 1. We targeted another popular sporting event
2. We built a super attractive asset
3. We made it easily sharable
4. We took a unique angle
5. We built a strong target prospect list & pursued them aggressively
6. We handled all of the outreach ourselves