Presentation from Henrik Berggren/Readmill @#RtW13

1. Hello.
I’m Henrik from Readmill.

2. Who are we?

4. Who am i?

5. Who am i?

6. The future of reading devices?

7. 2500 years ago
0%
10%
20%
30%
book
40%
50%
paperback
pdf
150 10
60%
70%
ereader
apps
80%
90%
20
100% 4

8. Ebooks are taking over...
2008
2009
print and audiobooks
2010
ebooks
2011
unit sales
2012
2013

9. And so are eReaders, or?
unit sales
-36%
2010
ereaders
2011
2012

10. And so are eReaders, or?
units shipped
40x
5x
2010
2011
ereaders
tablets
2012
smartphones

11. iPhone 5
iPhone
3G

12. Users on Readmill
– 60% male, 40% female
– 35% of users are 25-34
– 25% of users are from US

15. How do we read?
or When do we have dinner in Germany?

16. People actively reading
Commute in
Germany
07:00
No explicit
dinner time
20:00
Commute in
Germany
Americans go
to bed earlier
10:00
00:00
23:00
Time spent
No explicit
dinner time
00:00
germany
US
23:00

17. Germans reading
00:00
23:00

18. Americans reading
00:00
23:00

19. How long does it take to finish a book?
9 days
18 days
27 days
36 days
us
germany
675
tablet
phone
900

20. Thanks.