Training to Marketing and Communications members of MICHR and Medical research at the University of Michigan. Topics covered: how we share today, shared interests between African Health OER Network/Open.Michigan and MICHR, how to use Creative Commons licenses and upload content to SlideShare.

1. Creative
Commons
licenses and
Sharing
CC: BY SA “Hola! @ Helsinki” by Karva Javi (Flickr)
Emily Puckett
Rodgers,
Open Education
Coordinator
June 13, 2012
Except where otherwise noted, this work is available under a Creative Commons Attribution 3.0 License.
Copyright 2012 The Regents of the University of Michigan

2. Goals for Today
CC: BY "basketball goal" by matsukawa1971 (Flickr)
○ What is Open.Michigan?
○ How We Collaborate Today
○ Example: How This Works
○ Make Your Stuff Useful
○ Don’t Reinvent the Wheel
○ Make Your Stuff Visible
BUT FIRST!
Visit http://openmi.ch/MICHR_CC2012
for the link to THIS presentation
(because you will help me build it)

3. Open.Michigan
"The Health OER program provides the
opportunity for the University of Michigan
health science schools … to
collaborate in an innovative,
comprehensive approach to
work with others to improve education
opportunities for health care providers
globally. … [W]e are transforming our
health curriculum to provide students with
richer learning experiences and
strengthening their ability to
practice in a global health
context.”Dean Woolliscroft April 28,
2008

4. Downloadable presentations
Our Collection
YouTube videos
Currently SlideShare presentations
98 participating faculty
71 published faculty
● 13 M1 sequences
● 10 M2 sequences
● 263,987 views to 29 UMMS videos
● 38,925 views to 214 UMMS lectures

5. Trends in Medical
Education & Research
"It's been a delight to find how many of those papers are
published open access. I've been able to dip around into
papers, get what I want, … and immediately find what I
need. As a reader experience and a researcher experience,
that's very compelling.”
Philip Campbell, editor-in-chief of Nature “Open access to research is inevitable, says Nature editor-in-chief,” The Guardian
[T]he rise of social media has allowed patients to do for
themselves what researchers like Hayes can't: spread
information about research.
Gretchen Cuda-Kroen, “Patients Find Each Other Online To Jump-Start Medical Research,” NPR

6. African Health OER Network
Mission: The African Health Open Educational Resources (OER) Network (est. 2008) aims to advance
health education in Africa by creating and promoting free, openly licensed teaching materials created by
Africans to share knowledge, address curriculum gaps, and support health education communities.
Usage Collection Community
● 8500 views/mo on website ● 135 modules ● 160 people trained
● 861K views on YouTube ● 339 materials in open licenses
● 795 favorites on YouTube ● 144 videos (906 minutes) ● 115 authors
● 173 comments on ● Accessed in 190+ ● 12 institutions
YouTube countries
Approach Results: Examples of Use and
Adaptation
Ghana: University of Ghana students
used an obstetrics module from
Kwame Nkrumah University of Science
and Technology
South Africa: University of Cape Town
created an occupational health module
that has been used on three continents
(Africa, Europe, and South America) and
has been translated into Spanish
Ethiopia: The Ministry of Health distributed a Caesarean
section learning module by University of Ghana
Nigeria: Medical residents used gynecology surgery
videos from University of Ghana
Botswana: University of Botswana created a collection of
pre-clinical supplemental resources using materials from
University of Michigan, Johns Hopkins University, Tufts
University, and others
Funded by: The William and Flora Hewlett Foundation | The Bill and Melinda Gates Foundation | University of Michigan Medical School
poster designed by Kathleen Ludewig Omollo for the African Health OER Network

7. Our Vision
(what we aspire to be)
To be a catalytic partner for clinical and translational
researchers at the University of Michigan, resulting in
improved health for local, national, and global communities.
We will achieve this vision by:
● Educating – training and mentoring current and future generations
of researchers
● Funding – helping researchers launch their ideas and serving as a catalyst
for discoveries that lead to innovative treatments and cures
● Connecting – linking researchers with each other, community groups, and
potential study volunteers, through multidisciplinary collaboration
● Supporting – providing excellent service from our knowledgeable, helpful,
and caring faculty and staff
USED WITH PERMISSION

8. Guidelines
Make Your Work Useful
(Licenses!)
Don’t Reinvent the Wheel
(Reuse!)
Make Your Work Visible
(Share!)

9. Make Your Work Useful
Let’s watch a short video…
Creative Commons: A Shared Culture

10. Some rights reserved: a
Make Your Work Useful
spectrum.
http://creativecommons.org/choose
Public All Rights
Domain Reserved
least restrictive most restrictive

11. Make Your Work Useful
We recommend:
Creative Commons Attribution 3.0 Unported
http://creativecommons.org/licenses/by/3.0
Other U-M Departments
● MSIS (CC: BY)
● PRMC (CC: BY-NC)
● ORCI (CC: BY)
● MLibrary (CC: BY)

12. Licenses at U-M
Except where otherwise noted, this work is available under a Creative Commons Attribution 3.0 License.
Copyright 2012 The Regents of the University of Michigan
http://portfolio.med.umich.edu/res/sites/umhs_images/

13. Don’t Reinvent the Wheel
(Reuse!)
For anything you would find on Google or on Flickr,
use licensed work.

14. Attribution:
Always include…
1. Author “John Doe” or “arctanx”
2. Title “Yawning Dent” or “Untitled”
or <BLANK>
3. Source (Flickr) or <Source URL>
4. License “CC: BY” or or
“Creative Commons Attribution 3.0”
5. License URL Hyperlinked or full <URL>

15. Attribution:
You have options
Attribution next to
content
Attribution in
another section
of the document “Yawning Dent” by arctanx.tk CC: BY-SA (Flickr)
Works Attributed
Slide 1:“Hola! @ Helsinki” by Karva Javi CC: BY SA (Flickr)
Slide 4: “Design by Connection” by Dave Gray CC: BY (Flickr)
Slide 10: “Yawning Dent” by arctanx.tk CC: BY-SA (Flickr)

16. Don’t Reinvent the Wheel
(Reuse!)
Let’s search for Creative Commons licensed images
together:
1. Each of you (or in pairs) navigate to Advanced search:
www.flickr.com (LOOK FOR LOGO)
or
google.com/advanced_image_search (Labeled “USAGE RIGHTS”)
2. Search for “cats” or “dogs.”
3. Drag and drop the images you find in the next two slides.
4. Add proper attribution to the image.

17. <CAT PHOTOS and
ATTRIBUTIONS GO HERE>

18. <DOG PHOTOS and
ATTRIBUTIONS GO HERE>

19. Make Your Work Visible
1. CHOICE
● You can choose your license
● You can download other people’s videos & presentations (or not)
2. ACCESSIBLE-ish
● It makes a transcript of your presentation (and notes)
● Can upload documents as pdf or editable formats
3. SOCIAL
● Easy to email or share presentations on social networks
(conferences)
● Can find related presentations
● Can comment on presentations
● Can follow groups

20. Make Your
Work Visible
Related: Other
presentations like it
Downloads and views
(stats!)
Embeds, where else has
it been used?
License: How can you
use this?

21. Make Your Work Visible
Let's upload our presentation:
http://www.slideshare.net/
(Remember to go back into the
uploaded presentation to "edit" and
choose a license.)