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2009 – A Huge Opportunity for Marketing Talents by Regina Mehler

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Crises - what Crises? 2009 – A huge Opportunity for Marketing Talents Regina Mehler Director Marketing Central-/Eastern Europe, Middle East, Africa EPWN Amsterdam, 22 nd of January, 2009
My profile – Regina Mehler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crises – what Crises? ,[object Object],[object Object]
Crises – what Crises? ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Innovations Think across boarders
Marketing Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Innovations 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Innovations 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovations in e-Marketing Web 2.0
Eos Internal Campaign Desktop Widget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rebranded Website Target Group Profiles
New Website
Go to market Models Best practice example: Russia
Project: 1 st CRM Congress Russia – for Siebel ,[object Object],[object Object],[object Object]
Innovations on C-Level Relationships - Executive Marketing -> the masterpiece of marketing excellence
CIO International Technology Tour 2005 4th of November 2004
Barack Obama – a marketing Role Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Be outstanding by thinking different and acting unexpectatly” Regina Mehler rm [email_address] +49 172 8280 200

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Crises What Crises?

Editor's Notes

  1. Innovations as the base for everything else. Only innovative marketing will help us in the higly competitive environment, only innovative marketing will lead to customer committment and loyality, only innovation will bring new customers for further growth in this ever changing market. To start it all off, part of the change management phase was an offsite workshop that helped to set free creative and innovative team spirit that led to 4 focused innovative campaigns to be delivered in November and to further support our awareness focus…
  2. Innovations as the base for everything else. Only innovative marketing will help us in the higly competitive environment, only innovative marketing will lead to customer committment and loyality, only innovation will bring new customers for further growth in this ever changing market. To start it all off, part of the change management phase was an offsite workshop that helped to set free creative and innovative team spirit that led to 4 focused innovative campaigns to be delivered in November and to further support our awareness focus…
  3. Aldi goes USA…..
  4. Could Barack Obama as Strategist be a Role model for Marketiers and General Managers?