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Crea%ve	
  Engineering	
  

 PDL	
  Dis%nguished	
  Alumni	
  Talk	
  
           Erik	
  Riedel,	
  PhD	
  
                      	
  
            October	
  2010	
  
         Bedford	
  Springs,	
  PA	
  
Crea%vity	
  
 
Exposure	
  to	
  diverse	
  fields	
  and	
  diverse	
  
ideas	
  is	
  cri%cal	
  to	
  be	
  able	
  to	
  see	
  the	
  
“big	
  picture”	
  when	
  faced	
  with	
  a	
  
problem	
  in	
  your	
  own	
  domain.	
  
Magazines	
  on	
  my	
                                                           Conferences	
  among	
  
     nightstand	
                                                                      my	
  trip	
  reports	
  


        •      Economist	
                                                    •    InfoVis	
  
        •      Business	
  Week	
                                             •    CODES	
  
        •      Wired	
                                                        •    Int’l	
  CES	
  
        •      Fast	
  Company	
                                              •    Emergence	
  
        •      Technology	
  Review	
                                         •    SOUPS	
  
        •      Harvard	
  Business	
  Review	
  
        •      Forbes	
                                                       •  ISCA	
  
        •      Talk*	
                                                        •  ASPLOS	
  

     PLUS	
  –	
  any	
  book	
  with	
  “innova%on”	
  in	
  the	
  %tle	
  
*no	
  longer	
  in	
  print,	
  Tina	
  Brown	
  interview	
  magazine	
  
 
The	
  same	
  thing	
  is	
  true	
  in	
  discussion	
  
among	
  your	
  peers	
  and	
  colleagues.	
  
	
  
Inclusion	
  of	
  diverse	
  ideas	
  and	
  
approaches	
  leads	
  to	
  superior	
  solu3ons.	
  
Seagate	
  Ac%ve	
  Storage	
  Tour	
  
 
Most	
  important	
  advice	
  –	
  get	
  out	
  of	
  the	
  
office	
  regularly.	
  
	
  
Whether	
  to	
  conferences,	
  or	
  to	
  talks	
  or	
  
to	
  visit	
  other	
  divisions	
  in	
  your	
  company,	
  
or	
  (best)	
  to	
  visit	
  your	
  customers	
  	
  	
  	
  	
  	
  	
  	
  	
  
(the	
  target	
  users	
  of	
  your	
  technology).	
  
Consumer	
  
Enterprise	
  



	
  
Go	
  into	
  someone’s	
  
data	
  center	
  and	
  
look	
  around	
  


           Picture	
  from	
  flickr/ewwhite	
  
 
Look	
  in	
  the	
  corners	
  too	
  
                                          Pictures	
  from	
  flickr/ewwhite,	
  craig1black	
  
Passion	
  
 
Enthusiasm.	
  
 
Results	
  maer.	
  
There	
  are	
  always	
  more	
  solu%ons	
  than	
  
barriers,	
  but	
  there	
  sure	
  are	
  a	
  lot	
  of	
  
barriers….	
  
     	
  real	
  and	
  imagined	
  
	
  
	
  
Budgets,	
  skills,	
  headcount,	
  informa%on,	
  
freedom-­‐of-­‐ac%on,	
  poli%cs,	
  processes	
  
 
Don’t	
  mis-­‐underes%mate	
  the	
  power	
  of	
  
ge_ng	
  your	
  hands	
  dirty.	
  
	
  
Prototypes,	
  systema%c	
  analysis,	
  
evalua%on.	
  
	
  
Make	
  the	
  %me	
  for	
  rigor.	
  
Engineering	
  
 
There	
  are	
  a	
  lot	
  of	
  ways	
  for	
  an	
  engineer	
  /
scien%st	
  to	
  make	
  an	
  impact.*	
  
	
  
	
  
	
  
	
  
*	
  The	
  difference	
  between	
  a	
  scien3st	
  and	
  an	
  
engineer	
  is	
  that	
  the	
  engineer	
  stops	
  to	
  think	
  
how	
  much	
  it	
  will	
  cost.	
  
Pa%ence	
  
Objects	
  
Ideas	
                                                   Results	
  
•  U.S.	
  6,298,401	
  Anderson	
                        •  Lustre	
  
•  CMU	
  NASD	
                                          •  Panasas	
  
     –  Network-­‐Aached	
  Secure	
  Disks	
            •  IETF	
  pNFS	
  
•  NSIC	
  NASD	
                                         •  EMC	
  Atmos	
  
     –  Wide	
  support	
  &	
  feedback	
  
•  T10	
  OSD	
  (SNIA/ANSI)	
                            Influences	
  
     –  Wide	
  support	
  &	
  feedback	
                •  Google	
  GFS	
  
     –  Worked	
  out	
  lots	
  of	
  details	
  
                                                          •  Spinnaker	
  
•  Storage	
  Bricks	
  (Gray)	
  
                                                          •  S3	
  
     –  Saw	
  the	
  win,	
  spread	
  the	
  word	
  
                                                          •  ….	
  
Pa%ence	
  II	
  
See	
  U.S.	
  Patent	
  7,464,106	
  	
  
(January	
  2006)	
  
Patents	
  
•  6,732,241	
   	
  Technique	
  for	
  migra%ng	
  data	
  
   between	
  storage	
  devices	
  for	
  reduced	
  power	
  
   consump%on	
  

•  7,200,747	
   	
  System	
  for	
  ensuring	
  data	
  privacy	
  
   and	
  user	
  differen%a%on	
  in	
  a	
  distributed	
  file	
  
   system	
  

•  7,405,941 	
  Storage	
  array	
  with	
  enhanced	
  RVI	
  
Influence	
  
•  Research	
  vs.	
  Product	
  Groups	
  
	
  
•  CTOs	
  have	
  an	
  impact	
  almost	
  exclusively	
  by	
  
     influencing	
  the	
  “real”	
  parts	
  of	
  the	
  business	
  
    –  Product	
  Management	
  
    –  Sales	
  &	
  Marke%ng	
  
    –  Business	
  GMs	
  –	
  caveat:	
  don’t	
  confuse	
  power	
  with	
  influence	
  
Communica%on	
  
Dinners	
  


 Mee%ngs	
       Mee%ngs	
                  Career	
  
                                          Progression	
  

           Code	
  
                                   	
  
Amount	
  of	
  %me	
  spent	
     *Advice	
  courtesy	
  Jim	
  Gray,	
  
                                   as	
  retold	
  in	
  May	
  2007	
  at	
  	
  
                                   UC	
  Berkeley	
  on	
  a	
  day	
  both	
  
                                   sad	
  and	
  upliping	
  
 
Never	
  underes%mate	
  the	
  power	
  of	
  talking	
  and	
  
listening.	
  
	
  
	
  
	
  
	
  
	
  
	
  
PowerPoint	
  is	
  way	
  over-­‐rated.	
  
 
There	
  are	
  numerous	
  studies	
  that	
  show	
  that	
  your	
  
personal	
  network	
  is	
  the	
  single	
  biggest	
  
determinant	
  of	
  career	
  success.	
  
	
  
These	
  studies	
  are	
  correct.	
  
Summary	
  
Crea%vity	
  
Passion	
  
Results	
  &	
  Rigor	
  
Pa%ence	
  
Influence	
  
Communica%on	
  
References	
  
•  Listen:	
  Discover	
  the	
  Secret	
  to	
  GeIng	
  Through	
  to	
  
   Absolutely	
  Anyone	
  by	
  Mark	
  Goulston	
  
•  The	
  Tipping	
  Point:	
  How	
  LiLle	
  Things	
  Can	
  Make	
  a	
  
   Big	
  Difference	
  by	
  Malcolm	
  Gladwell	
  	
  
•  Made	
  to	
  S3ck:	
  Why	
  Some	
  Ideas	
  Survive	
  and	
  
   Others	
  Die	
  by	
  Chip	
  &	
  Dan	
  Heath	
  
•  Design	
  Thinking	
  (IDEO	
  and	
  others)	
  
•  The	
  Future	
  of	
  Enterprise	
  IT	
  by	
  Geoff	
  Moore	
  at	
  
   2010	
  SNIA	
  CloudBurst	
  event	
  

•  Gobioff/Riedel	
  Emigra%on	
  talks	
  –	
  startups	
  vs.	
  labs	
  
What	
  wouldn’t	
  fit	
  into	
  the	
  talk	
  

OTHER	
  THOUGHTS	
  
Cloud	
  Compu%ng	
  
The	
  previously	
  separate	
  roles	
  of	
  sopware	
  developer	
  
and	
  opera%ons	
  have	
  [become]	
  increasingly	
  
intermeshed	
  and	
  intertwined.	
  Things	
  are	
  materially	
  
different…	
  
                                Ray	
  Ozzie,	
  Chief	
  SoUware	
  Architect,	
  MicrosoU	
  




         Programmers	
                              IT	
  Managers	
  

 Ruby/Rails,	
  MapReduce	
                  VM	
  images,	
  vApps,	
  VLANs	
  
 
Cloud	
  is	
  open	
  an	
  “excuse”	
  for	
  enterprises	
  to	
  
move	
  to	
  “New	
  IT”	
  –	
  away	
  from	
  the	
  old	
  client/
server	
  model	
  that	
  has	
  been	
  used	
  for	
  the	
  past	
  
ten	
  years	
  [toward	
  Web	
  2.0	
  IT]	
  
                                         Werner	
  Vogels,	
  CTO,	
  Amazon	
  
Consumer	
  vs.	
  Enterprise	
  
 
The	
  way	
  we	
  run	
  our	
  lives	
  has	
  forever	
  changed.	
  	
  
The	
  employees	
  we	
  are	
  hiring	
  right	
  out	
  of	
  school	
  
are	
  appalled	
  by	
  the	
  technology	
  we	
  use	
  to	
  run	
  
our	
  companies.	
  They	
  are	
  more	
  produc%ve	
  at	
  
home	
  than	
  they	
  are	
  in	
  the	
  office.	
  	
  
                                    Marc	
  Benioff,	
  CEO,	
  Salesforce.com	
  
From	
  September	
  2010,	
  SNIA	
  CloudBurst	
  keynote	
  by	
  Geoffrey	
  Moore	
  
Consumer	
  Aen%on	
  	
  
•  Diagram	
  from	
  Maya	
  




                                                   Gap	
  




                                 Courtesy	
  Mick	
  McManus,	
  MAYA	
  Design	
  
Small	
  Nodes	
  vs.	
  Big	
  Nodes	
  
From	
  April	
  1999,	
  Ac%ve	
  Disks	
  talk	
  

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PDL Distinguished Alumni Talk

  • 1. Crea%ve  Engineering   PDL  Dis%nguished  Alumni  Talk   Erik  Riedel,  PhD     October  2010   Bedford  Springs,  PA  
  • 2.
  • 4.   Exposure  to  diverse  fields  and  diverse   ideas  is  cri%cal  to  be  able  to  see  the   “big  picture”  when  faced  with  a   problem  in  your  own  domain.  
  • 5. Magazines  on  my   Conferences  among   nightstand   my  trip  reports   •  Economist   •  InfoVis   •  Business  Week   •  CODES   •  Wired   •  Int’l  CES   •  Fast  Company   •  Emergence   •  Technology  Review   •  SOUPS   •  Harvard  Business  Review   •  Forbes   •  ISCA   •  Talk*   •  ASPLOS   PLUS  –  any  book  with  “innova%on”  in  the  %tle   *no  longer  in  print,  Tina  Brown  interview  magazine  
  • 6.   The  same  thing  is  true  in  discussion   among  your  peers  and  colleagues.     Inclusion  of  diverse  ideas  and   approaches  leads  to  superior  solu3ons.  
  • 8.   Most  important  advice  –  get  out  of  the   office  regularly.     Whether  to  conferences,  or  to  talks  or   to  visit  other  divisions  in  your  company,   or  (best)  to  visit  your  customers                   (the  target  users  of  your  technology).  
  • 10.
  • 11. Enterprise     Go  into  someone’s   data  center  and   look  around   Picture  from  flickr/ewwhite  
  • 12.   Look  in  the  corners  too   Pictures  from  flickr/ewwhite,  craig1black  
  • 16. There  are  always  more  solu%ons  than   barriers,  but  there  sure  are  a  lot  of   barriers….    real  and  imagined       Budgets,  skills,  headcount,  informa%on,   freedom-­‐of-­‐ac%on,  poli%cs,  processes  
  • 17.   Don’t  mis-­‐underes%mate  the  power  of   ge_ng  your  hands  dirty.     Prototypes,  systema%c  analysis,   evalua%on.     Make  the  %me  for  rigor.  
  • 19.   There  are  a  lot  of  ways  for  an  engineer  / scien%st  to  make  an  impact.*           *  The  difference  between  a  scien3st  and  an   engineer  is  that  the  engineer  stops  to  think   how  much  it  will  cost.  
  • 21. Objects   Ideas   Results   •  U.S.  6,298,401  Anderson   •  Lustre   •  CMU  NASD   •  Panasas   –  Network-­‐Aached  Secure  Disks   •  IETF  pNFS   •  NSIC  NASD   •  EMC  Atmos   –  Wide  support  &  feedback   •  T10  OSD  (SNIA/ANSI)   Influences   –  Wide  support  &  feedback   •  Google  GFS   –  Worked  out  lots  of  details   •  Spinnaker   •  Storage  Bricks  (Gray)   •  S3   –  Saw  the  win,  spread  the  word   •  ….  
  • 22.
  • 23.
  • 25.
  • 26. See  U.S.  Patent  7,464,106     (January  2006)  
  • 27.
  • 28.
  • 29. Patents   •  6,732,241    Technique  for  migra%ng  data   between  storage  devices  for  reduced  power   consump%on   •  7,200,747    System  for  ensuring  data  privacy   and  user  differen%a%on  in  a  distributed  file   system   •  7,405,941  Storage  array  with  enhanced  RVI  
  • 30.
  • 31. Influence   •  Research  vs.  Product  Groups     •  CTOs  have  an  impact  almost  exclusively  by   influencing  the  “real”  parts  of  the  business   –  Product  Management   –  Sales  &  Marke%ng   –  Business  GMs  –  caveat:  don’t  confuse  power  with  influence  
  • 33. Dinners   Mee%ngs   Mee%ngs   Career   Progression   Code     Amount  of  %me  spent   *Advice  courtesy  Jim  Gray,   as  retold  in  May  2007  at     UC  Berkeley  on  a  day  both   sad  and  upliping  
  • 34.   Never  underes%mate  the  power  of  talking  and   listening.               PowerPoint  is  way  over-­‐rated.  
  • 35.   There  are  numerous  studies  that  show  that  your   personal  network  is  the  single  biggest   determinant  of  career  success.     These  studies  are  correct.  
  • 36. Summary   Crea%vity   Passion   Results  &  Rigor   Pa%ence   Influence   Communica%on  
  • 37. References   •  Listen:  Discover  the  Secret  to  GeIng  Through  to   Absolutely  Anyone  by  Mark  Goulston   •  The  Tipping  Point:  How  LiLle  Things  Can  Make  a   Big  Difference  by  Malcolm  Gladwell     •  Made  to  S3ck:  Why  Some  Ideas  Survive  and   Others  Die  by  Chip  &  Dan  Heath   •  Design  Thinking  (IDEO  and  others)   •  The  Future  of  Enterprise  IT  by  Geoff  Moore  at   2010  SNIA  CloudBurst  event   •  Gobioff/Riedel  Emigra%on  talks  –  startups  vs.  labs  
  • 38. What  wouldn’t  fit  into  the  talk   OTHER  THOUGHTS  
  • 40. The  previously  separate  roles  of  sopware  developer   and  opera%ons  have  [become]  increasingly   intermeshed  and  intertwined.  Things  are  materially   different…   Ray  Ozzie,  Chief  SoUware  Architect,  MicrosoU   Programmers   IT  Managers   Ruby/Rails,  MapReduce   VM  images,  vApps,  VLANs  
  • 41.   Cloud  is  open  an  “excuse”  for  enterprises  to   move  to  “New  IT”  –  away  from  the  old  client/ server  model  that  has  been  used  for  the  past   ten  years  [toward  Web  2.0  IT]   Werner  Vogels,  CTO,  Amazon  
  • 43.   The  way  we  run  our  lives  has  forever  changed.     The  employees  we  are  hiring  right  out  of  school   are  appalled  by  the  technology  we  use  to  run   our  companies.  They  are  more  produc%ve  at   home  than  they  are  in  the  office.     Marc  Benioff,  CEO,  Salesforce.com  
  • 44. From  September  2010,  SNIA  CloudBurst  keynote  by  Geoffrey  Moore  
  • 45. Consumer  Aen%on     •  Diagram  from  Maya   Gap   Courtesy  Mick  McManus,  MAYA  Design  
  • 46. Small  Nodes  vs.  Big  Nodes  
  • 47. From  April  1999,  Ac%ve  Disks  talk