This document provides a framework for classifying and rating IT vendors in the cloud computing environment. It begins by defining various classifications for cloud computing based on products, business type, deployment method, servicing model, and technical capabilities. It then discusses factors for rating vendors, such as corporate viability, market offerings, and customer service. Finally, it proposes using these classifications and ratings to map vendors on a "market map" to categorize them as market leaders, major players, up-and-comers, etc. based on capabilities, momentum, market share, and other parameters.

1. An attempt towards
Vendor Classification & Rating
Industry : IT/Cloud
Version : 1.0
November, 2012
by Amit Puri

2. IT Vendor / Software / Solution | Classification Frames
Cloud! Cloud! Everywhere… Not ‘a’ company is
behind in adopting it!
Classification based on Classification based on Classification based on
Products We’ll Business
further classify Cloud Computing Environments
today,
because it’s the new “CLOUD storm” which is
Automation closerLarge Enterprise
than never before.. Cloud
Cloud Medium Sized Business Distributed
Data Management Public Sector IT Management as a Service
Energy and Sustainability Service Providers ITM SaaS
IT Security Small Scale Business Mainframe
Project & Portfolio Mgmnt. Virtual
Service Virtualization
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 2

3. Why is everyone after CLOUD at all ?
Because this is one environment which can cater for all other environments
Classification based on Classification based on Classification based on
Products Business Environments
Automation Public Sector Cloud
Cloud Service Providers Distributed
Data Management Small Scale Business IT Management as a Service
Energy and Sustainability Medium Sized Business ITM SaaS
IT Security Large Enterprise Mainframe
Project & Portfolio Mgmnt. Virtual
Service Virtualization
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 3

4. Why is everyone after CLOUD at all ?
• Because this is one environment which can cater for all other environments
• Cloud computing will create nearly 14 million new jobs between 2011 & 2015
• By 2015, business revenues from IT innovation enabled by the cloud could reach
US $1.1 trillion a year
Applications
13%
Infrastructure Software
Traditional IT
14% 38% Servers
Cloud 27%
Cloud $72.9Bn Storage
In 2013 approx 73%
1/3rd of the Total App Dev/ Deploy
15%
IT Spending will be
a consequence of Cloud Services 20%
$44.2Bn
With time, the share of Storage, Server and
Infrastructure will increase, a Total IT Growth will be seen
$21.5Bn
$17.4Bn
The growth in the revenue from
2009 2010 2013 2015 Cloud Services is predicted to be Exponential
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 4
Source | IDC White Paper : “Cloud Computing’s Role in Job Creation”

5. Product & Technology Environment Classification | CLOUD
Acceptance as CLOUD
> attributes considered
Classification based on Classification based on
Broad Network Access Deployment Method Servicing Model or
Measured Service Technical Capabilities
On-Demand Self-Service
Resource Pooling Community Cloud IaaS | Infrastructure as a Service
Rapid Elasticity Hybrid Cloud INaaS | Integration as a Service
Private Cloud PaaS | Platform as a Service
+ Having approved of presence of Public Cloud SaaS | Software as a Service
above mentioned characteristics the Cloud Security
vendor falls in the category of Cloud. Cloud Management
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 5
Source | http://techarda.com/software/categories/cloud-computing/landscape

6. Classification | CLOUD | Deployment Method
Private Cloud Hybrid Cloud
Public Cloud Community Cloud
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 6

7. IaaS Classification | CLOUD | Servicing Model
PaaS
SaaS
INaaS the CLOUD is an IT Concept, nevertheless while looking
Other for vendors we will have to look at
IT Solution Vendors
Infrastructure as a Platform as a Service Software as a Service
Hardware Vendors
Service
Service Providers
Compute Business Intelligence Backup & Recovery Software Vendors
Storage Database Billing & Financials TeleComm Orgs
Service Management Development & Testing Collaboration
General Purpose Content Management
Integration Desktop Productivity
Document Management
Human Resource Management
Sales and CRM
Social Networking
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 7
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

8. IaaS Classification | CLOUD | Servicing Model | IaaS
PaaS
SaaS
INaaS
Other IaaS
Compute Storage Service Management
Metered, On Demand Execution of Storage of structured & unstructured Provides scaling & execution, fault
Code, Applications as a Service data thus delivered as a service tolerance & security of infra services
App Nexus GridLayer
Amazon EBS Vaultscape Cloud Status Dynet
CloudNine iTRICITY
AT&T Nirvanix CloudFoundry Cohesive FT
Flexiscale Layeredtech
BlueLock CTERA Portal Cloud42 NewRelic
Elastichosts ServePath
Navisite Mosso Cloud Kaavo Sclar
Joyent GoGrid
Softlayer OpSource RightScale
Accelerator
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 8
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

9. IaaS Classification | CLOUD | Servicing Model | PaaS
PaaS
SaaS
INaaS
Other PaaS
Business Intelligence Database Development & Testing
Business Intelligence and Analytic Structured Data Software Development & Testing Life Cycle
Capabilities delivered as a Service Management Management Capabilities
Aster DB Blink Logic Amazon Keynote Systems Aptana
Pivotlink SimpleDB
Quantivo Mercury LoadStorm
Sterna Google Big Table
Coldnight SkyTap Dynamasoft
InfoBright Neuron FathomDB 30Loops
Collabnet
Vertica LogiXML Microsoft SDS CumuLogic
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 9
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

10. IaaS Classification | CLOUD | Servicing Model | PaaS
PaaS
SaaS
INaaS
Other PaaS
General Purpose Integration
Development Tools, Frameworks, Execution Storage of structured & unstructured data
Environments for Cloud based Apps thus delivered as a service
Force.com AppJet Amazon EBS Vaultscape
Etleos Rollbase AT&T Nirvanix
Longjump Bungee Labs BlueLock CTERA Portal
Google App Connect
Navisite Mosso Cloud
Engine MS Azure
Service Platform Softlayer
Caspio
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 10
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

11. IaaS Classification | CLOUD | Servicing Model | SaaS
PaaS
SaaS
INaaS
Other SaaS
Backup & Recovery Billing & Financials Collaboration
Business Level Applications Business Level Applications Business Level
Applications
Aria Systems
JungleDisk Beam4d
eVapt
Mozy OpenRSM Concur Box.net
OpSource
Zamanda Cloud Syncplicity Workday DropBox
Redi2
Backup Xero
Zuora
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 11
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

12. IaaS Classification | CLOUD | Servicing Model | SaaS
PaaS
SaaS
INaaS
Other SaaS
Content
Management Desktop Productivity Document Management
Business Level Business Level Applications Business Level Applications
Applications
Net Documents Knowledge
Clickability Zoho Desktoptwo
Questys TreeLive
SpringCM IBM Lotus Live Parallels
DocLanding Spring CM
Crownpoint Google Apps ClusterSeven
Aconex Xythos
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 12
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

13. IaaS Classification | CLOUD | Servicing Model | SaaS
PaaS
SaaS
INaaS
Other SaaS
Human
Resource Social
Sales & CRM Networking
HR based Business Level Applications
business level Business Level
applications Applications
NetSuite
LucidEra Salesforce.com
Taleo Amitive
StreetSmarts LiveOps
WorkDay Ning
Success Metrics MSDynamics
iCIMS Zembly
Xactly Oracle on
Demand
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 13
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

14. IaaS Classification | CLOUD | Servicing Model | INaaS
PaaS
SaaS
INaaS
Other INaaS | Integration of IaaS/PaaS/SaaS
Internal Integration External Integration
Integration with apps within Integration with apps
an Ecosystem of a outside an Ecosystem of a
Vendor/Type of Cloud Vendor/Type of Cloud
IBM Layer7
HubSpan Vordel
DataCloud2 Liaison
JitterBit Dell
SnapLogic Boomi
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 14
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

15. IaaS Classification | CLOUD | Servicing Model | Others
PaaS
SaaS
INaaS
Other Others
Security Tools
To help secure the Management Tools
cloud’s data – To manage space, speed, recovery and
confidentiality, integrity availability
& authentication
McAfee VMware Apache CouchDB
Novell NimSoft Oracle Coherence
IBM Enstratus OpenQRM
Blue Coat CloudFloor OpenNebula
Cloud Passage RightScale EMC Atmos
StillSecure CloudSwitch ParaScale
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 15
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

16. IT Vendor / Software / Solution | Rating Framework | Customized for CLOUD
Corporate Viability__ Market Offerings__
Strategy Product/Service
Financial Backup and Recovery
Research, Development & Innovation Configuration and Automation
Marketing Cloud and SaaS Management
Organization Mainframe Modernization
Customer Service/Support__ Identity and Access Management
Packaging Options Service and Capacity Assurance
Cost wrt Competetiors Service and Portfolio Management
Sales/Distribution Technology/Methodology
Support/Account Management Pricing Structure
Relative Value Scale | RVS | assigning a weighted value to each service
Rating Resource-Based Relative Value Scale | RBRVS | assigning a weighted value to each
service for only a given set of attributes
Scheme Standard Rating | a sequential rating scale ( having set at multiple levels 3, 5, 7, 10…or n)
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 16
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

17. IT Vendor / Software / Solution | Market Map
Capabilities
Diversity
There can then be Momentum
drawn a Market Market Share
Map (graphically) Reliance In the plot we can
taking two or Size further classify
more parameters Strategies the Vendor as one
of these, which Market Leader
can be considered Major Players
as the summary Up Trending
of the rating per Contenders
the defined scope Participants
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 17
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html

18. Thank You | Connect.
Amit Puri ISEB, PAHM
E : er.amitpuri@yahoo.com
M : +91-9960-486-947
B : www.eramitpuri.blogspot.com
YT : www.youtube.com/user/puri1786
November 2012 IT Vendor Classification & Rating | v1.0 | AmitPuri 18
Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html