The document discusses public self-service on mobile devices in Denmark. It notes that nine out of ten Danish adults have smartphones and every second senior citizen has one as well. It questions how the public sector can adapt to the rise in mobile use and stresses the importance of responsive design, usability testing on multiple devices, and following design best practices. Some lessons learned are that a "mobile first" approach, frameworks alone, and testing on only one device are not enough to ensure a quality user experience across all mobile platforms. Consistency, credibility, and enabling self-service are keys to good digital design.

1. A tour of the Danish Business Authority design
guide
Public self-service
on mobile devices

2. 2PUBLIC SELF-SERVICE ON MOBILE DEVICES

3. Mobile use is here…
How can the public sector
adapt?
What have we learned?
PUBLIC SELF-SERVICE ON MOBILE DEVICES

4. 4PUBLIC SELF-SERVICE ON MOBILE DEVICES
Mobile use is here…

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Nine out of ten adult
has a smart phone in
Denmark
Every second senior
(age: 60-74) has a
smartphone
Source: http://www.mx.dk/viden/digital/story/18754827

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The train rolls out
this summer

7. 7PUBLIC SELF-SERVICE ON MOBILE DEVICES
Unfortunately we’re not quite
there yet…

8. 8PUBLIC SELF-SERVICE ON MOBILE DEVICES
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10
Great!
Good enough
OMG
Quality of digital self-service
0
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10
Great!
Good enough
OMG

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How can the public
sector adapt?

10. 10PUBLIC SELF-SERVICE ON MOBILE DEVICES
A responsive
solution

11. 11PUBLIC SELF-SERVICE ON MOBILE DEVICES
Good design = credibility
Good design = creates
motivation
Good design = enables the
users to help themselves

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URL: designmanual.virk.dk
Project managers
Developers
YOU!

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The Design
guide helps you
Is defined in the
project
Why use common design
elements?
Users need consistent
interactions

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What did we learn?
Image: Josh Clark, Mobilism 2013

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Hype #1
Mobile first!
PUBLIC SELF-SERVICE ON MOBILE DEVICES

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Hype #2
Frameworks saves time & money
PUBLIC SELF-SERVICE ON MOBILE DEVICES

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Hype #3
Testing on your iphone will do the trick
PUBLIC SELF-SERVICE ON MOBILE DEVICES

21. 21MOBIL SELVBEJTENING
URL: http://www.browserstack.com/responsive

22. 22
Hype #4
Design in the browser is the way to go
PUBLIC SELF-SERVICE ON MOBILE DEVICES

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Lesson learned

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Hype #4
Design in the browser is the way to go
PUBLIC SELF-SERVICE ON MOBILE DEVICES

25. Mobile use is here…
How can the public sector
adapt?
What have we learned?
PUBLIC SELF-SERVICE ON MOBILE DEVICES

26. 26PUBLIC SELF-SERVICE ON MOBILE DEVICES
?
Questions
?

27. Advisor
rrl@advicedigital.dk
Digital design project manager
SimWar@erst.dk
Simon Warthoe Rasmus Rune Larsen