Social Media & Business. Guest lecture for students at the Erasmus University (Netherlands)

2. Who am I? International performance-based digital marketing company. Founded in Sweden in 1999. 18 markets across Europe with 525 staff. Blog: http://www.reis-affiliate.nl Owner: http://www.qatar.nl http://www.montreal.nl http://www.taipei.nl and more

4. Source: http://hellskitchennyc.blogspot.com/2009/03/social-media-studies-101.html

5. Change… Source: Marco Derksen

9. Source: http://www.iloubnan.info/technology/actualite/id/58662/titre/

10. Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) McLuhan is known for coining the expressions "the medium is the message" and "the global village" and predicted the World Wide Web almost thirty years before it was invented.

11. Information 1995 - 2000

13. Interaction 2000 - 2008

15. Social 2004 - ….

19. History

22. Source: http://mashable.com/2011/05/02/live-tweet-bin-laden-raid/

27. If Facebook were a physical nation, it would now be the third-most populous on earth! Population Source: http://www.livincool.com/news/facebook-population

37. Don’t use social media like…

40. "I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate" -- Kenneth Cole , Chairman and Chief Creative Officer

44. Source: Marco Derksen

45. Chief Listening Officer

46. Webcare Source: Wikipedia

49. Source: http://www.appdata.com/pagedata

50. Top 50 Branded Facebook Pages

66. Source: http://www.simplyzesty.com/social-gaming/as-social-media-moves-towards-gamification-how-can-brands-benefit/

68. Information overload Source: Marco Derksen

69. infobesity: an insatiable hunger for information and fear to miss out. It can cause both mental and psysical complaints: overtiredness, lack of sleep and concentration problems.

70. 24h?

71. Banner blindness

72. Social Media Trends to Watch for This Summer

75. 3. Near field communication , or NFC , is a set of short-range wireless technologies, typically requiring a distance of 4 cm or less.