the 4th social media course at skema business school about search engines and visibility

1. You are here? be visible! Guillaume Erétéo twitter.com/ereteog

2. Search engines are the main web entrances

3. Eye tracking the google gold triangle

4. Web crawler Discovery of content

5. Indexing

6. Les éléments importants Titre de la page Description de la page Liens Corp Nom de domaine Analyse de la structure de la page title url & doamin name header 1 links paragraph header 2

7. Non visible elements

9. 1. Choice of keyword What is your community looking for online!

13. Evaluate keyword competition

14. Impact on semantic field

15. 2. Insert keywords in your content

16. Header and title of documents header 1 header 2

17. Keywords for hidden meta datas header 1 header 2

18. Text of links Reflect the referenced content

20. Insert keywords in the text but avoid any artificial injection that are detected penalized by search engines

22. But only pertinent links seuls les liens pertinents sont bons à prendre - +

23. Influent sites transmit ranking weight and trust ++ +++ + perso.fr

25. Exchange interests If someoneissellingyourproduct or talking about youask the owner to insert a link to yoursite or anypublished content. BRAND buy product from brand You can buy my product here c

26. Contact influencers that could be interested by your product, service, content, etc. Love this product Love this product ++

27. Affiliation Their audience, your product retribution Ads: Hey buy this product revenus traffic buy this product

28. linkbait Viral content generating links to you

29. The social network entrance!

30. Media sharing sites

31. generate traffic from your content

32. Make it embeddable

33. Embed it in your content

34. insights

35. Make it interactive!

36. optimize the referencing of your video Add keyword into the name of the uploaded file Publish it on a video sharing site Insert keywords in the description of the video on the sharing site embed and publish your video on your site, blog, facebook fan page, etc. brand_keyword.mov

37. Export every relevant content

38. These sites are well strucutured Insert keyword!

39. keyword in the page title keyword in the url keyword in header 1 keyword in description Sharing tools

40. Fill in your profile Insert links to yourotheraccounts and sites!

41. Useful google queries site:www.yoursite.com Print all the pages of the given site that are indexed by Google link:www.yoursite.com Print pages that link to pages of your site cache:www.yoursite.com Print the content of your site that have been duplicated by Google. related:www.yoursite.com print pages that google consider as related to your content. Accelerate google discovery? http://www.google.com.au/addurl

42. Increase your visibility Insert the vocabulary in your content Produce medias and publish them on media sharing sites (youtube, slideshare, etc.) Embed your content in your site, blog, etc. Promote your content to get links

43. Question? twitter.com/ereteog guillaume@ereteo.net