1. Word of Mouth Guillaume Ereteo you should follow me on twitter @ereteog

2. Viral video "A viral video is one that becomes popular through the process of internet sharing, typically through video sharing websites and email" Wikipedia

4. None?

5. More than 10?

6. More than 50?

10. smile, laugh

11. So sweety Protect species http://www.youtube.com/watch?v=cXXm696UbKY http://www.youtube.com/watch?v=UjXi6X-moxE

12. anger / fear Protect individual

13. sadness / suffering Protect individual

14. Happyness, love, friendship, rire

16. "We are wired to connect" Goleman

17. Identity, membership sentiments, opinions.

18. Sharing feelings

19. Sharing opinions

20. Weapon of massive virality Counter sens of natural feelings

21. Surprise for lasting impression

22. The key? understand the emotional engagement of your audience! Emotion, Engagement and Internet Video [Bardzell et al 2008]

24. Viral communication n time  n time

28. SKEMA 

29. Business school 

30. Viral game

32. Succes story made in Orange

34. Comparison Let people compare themselves

38. Social media influence

39. 71% of people share recommendations The Razorfish Social Influence Marketing Report

40. I want to go to the cinema Which film should I watch

47. The Razorfish Social Influence Marketing Report

48. Example of key influencer

49. Example of social influencer

50. Example of known peer influencers

52. The buzz golden rule : there is no rule!

53. TO DO 

57. [email_address] http://www.slideshare.net/ereteog http://www.twitter.com/ereteog