2. WFSB.COM AT A GLANCE
• Voted “Best TV Web Site” by the CT Associated Press in 2006, 2007 and 2008!
• 7 million page views per month*
• 709,000
709 000 unique users per month*
• 227,000 video clips played per month*
• Promoted daily on Channel 3 through commercials, live news tie-in and promotion!
tie-
• Featuring breaking news stories, live Early Warning Weather,
and Pinpoint Traffic cameras
*WebTrends, Jun – Nov 09 WFSB.com average

3. WFSB.com’s users are…
A65+
A55-64 4% A18-34
16% 25%
A45-54 A35-44
27% 28%
57% Female
43% Male
61% HH Income in
86% Own A Home Excess of $75K+
Source: Scarborough for Hartford-New Haven. Aug. ‘08-Jul ‘09.
Based on 209 Adults 18+ visiting WFSB.com in past week.

4. WFSB.com: Nov 2009
Page Views 6,599,398
Unique Visitors 588,977
Video Clips Played 170,728
Time Spent 6:35
(in minutes, per visit)
Page Views per Visit 3.67
WebTrends, Nov 09

5. WFSB.com visits by day of week…
N
November 2009
b
313,070
255,722 255,444
237,014
213,507
138,176
113,203
y
Monday y
Tuesday y
Wednesday y
Thursday y
Friday y
Saturday y
Sunday
Nov 2009: 84% of WFSB.com visits are Mon-Fri!
1,526,136 visits
84% = 1,274,757
WebTrends, WFSB.com Nov 09

6. WFSB.com visits by time of day…
October 2009
66% of WFSB.com visits are between 8a and 5p!
Nov 2009:
1,526,136 visits
66% = 1,009,957
WebTrends, WFSB.com Nov 09

7. WFSB.com reaches more homes
than every major Connecticut newspaper!
734,660
734,660
, WFSB.com Monthly Unique Visitors
VS.
The Average Weekday Circulation
of the Top Newspapers
143,758
70,559 48,341 34,456 29,155 20,099 9,646 7,646
Source: Jan – Nov 09 WebTrends for WFSB.com. (Average delivery). Newspaper: Sept 30, 2009 Audit Bureau of Circulation. Unique
Visitors - Number of individuals who visited your site during the report period. If someone visits more than once, they are counted only
the first time they visit.

8. WFSB.com reaches more people than the average
of the top cable networks in Hartford – New Haven!
WFSB.com monthly unique visitors
735
735 vs
the reach of the top cable networks
Based on Households 000’S Reach
205
wfsb.com cable avg
Source: Jan – Nov 09 WebTrends for WFSB.com. Cable Networks Reach: Scarborough for Hartford-New Haven (Aug ‘08-
July ‘09). Based on Households from 2,628 Adults 18+ . Unique Visitors - Number of individuals who visited your site
during the report period. If someone visits more than once, they are counted only the first time they visit.

9. WFSB.com reaches more people than all the top
radio stations in Hartford - New Haven!
735
735
Based on Household 000’S Reach
000 S
WFSB.com monthly
unique visitors
vs
the top radio stations
listening audience
148 130 122 114 114 113 111 105 102 91 83 67
Source: Jan – Nov 09 WebTrends for WFSB.com. Radio stations reach: Scarborough for Hartford-New Haven (Aug 08 – Jul
09). Based on Households from 2,628 Adults 18+. Unique Visitors - Number of individuals who visited your site during the
report period. If someone visits more than once, they are counted only the first time they visit.

11. Large Format Ads
Leaderboard
728x90 Leaderboad
Large Format Ad units provide strong
branding, visibility and creative opportunities
on each Content Channel’s main page and
story pages throughout the Web site:
728x90
Top of page/above th f ld
T f / b the fold
.jpg, .gif, .swf
Impression-based delivery schedules are
g
guaranteed on a monthly basis.
y
Reporting on impression delivery and Web
site click-throughs is available.
Supported Pages:
pp g
Home
Section/Index
Story/Detail
y/
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

12. Large Format Ads
Display
Large Format Ad units provide strong branding, 300x250
Display
visibility and creative opportunities on each
Content Channel’s main page and story pages
throughout the Web site: Section/Index
S ti /I d Story/Detail
St /D t il
Pages Pages
300x250
Two Displays Two Displays
Middle or right-hand
Available Available
column
.jpg, .gif, .swf
300x250
Impression-based delivery Display
schedules are guaranteed
g Home Page
g 300x250
on a monthly basis. Display
One Display
Reporting on impression
Available
delivery and Web site
click-throughs is available.
300x250
300 250
Supported Pages: 300x250
Display
Display
Home
Section/Index
/
Story/Detail
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

13. Video Display Ads
Video Display ads are standard IAB-sized display ads that allow a visitor to watch a short video clip within the
IAB sized
body of the ad. Video Display Ads run in all standard Display Ad positions.
The Video Display Ad is made up of two parts: a
teaser element and the video player element.
The teaser is a standard display ad that encourages
or "teases" viewers to watch the video by clicking on 300x250
a play button. If a visitor presses the play button, Display
the teaser element dissolves and the video plays
within the body of the ad.
While the video is playing a small bar remains
showing a link to the clients web site as well as a
stop button If the stop button is pressed or if the
button.
video completes, the video portion dissolves back to
the teaser element.
Fits in the standard 300x250 Supported Pages:
display ad position. 300x250
Home Display
.swf
Section/Index
Video can play for up to
:15-seconds.
15 d Story/Detail
Click for example
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

14. Expandable Ads
Leaderboard
L d b d
728x180 Expanded Leader
Expandable Ads are Flash ads in standard IAB
sizes that expand to double in size when a
visitor mouses over them
them.
When a visitor rolls his or her mouse over an
Expandable Ad, the ad expands, revealing
additional panels below the original ad.
When the visitor mouses off the ad or the
panel, the panel collapses.
728x90 to 728x180
Top of page/above the fold
.swf
Expands down upon user initiation
Supported Pages:
Home
Section/Index
Story/Detail
Ads supplied by client, to spec, require 1-business day lead-time.
*Not available on video page. Ads being produced by IB require up to 7-business days lead-time.

15. Expandable Ads
Display
Di l
Expandable Ads are Flash ads in standard IAB
sizes that expand to double in size when a
visitor mouses over them.
When a visitor rolls his or her mouse over an
Expandable Ad, the ad expands, revealing
additional panels to the left of the original ad.
When the visitor mouses off the ad or the
panel, the panel collapses.
300x250 to 600x250
Bottom display position
.swf
Expands left upon user initiation
Supported Pages: 600x250
Home
Expanded Display
Section/Index
Story/Detail
Ads supplied by client, to spec, require 1-business day lead-time.
*Not available on video page Ads being produced by IB require up to 7-business days lead-time.

16. Half-Page Ad
Large Format Ad units provide strong
branding, visibility and creative opportunities
on each Content Ch
h C t t Channel’s main page and
l’ i d
story pages throughout the Web site: 300x600
300x600 Half
Top display Page Ad
.jpg, .gif, .swf
Impression-based delivery schedules are
guaranteed on a monthly basis.
Reporting on impression delivery and Web
site click-throughs is available.
Supported Pages:
Home
Section/Index
Story/Detail
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

17. Weather-Triggered Ads
Weather-Triggered
Weather Triggered Ads are Standard IAB Ad Units that display different information depending on a specified set
of weather conditions. The ads use a specific location and specific set of weather data (i.e. current temperature)
to trigger a different set of creative for your campaign.
The Following weather conditions can be used
in a weather triggered ad campaign:
weather-triggered
Supported Pages:
Current Temperature
Current Sky Conditions 300x250, 728x90 Home
g
Forecasted High Section/Index
.jpg, .gif, .swf
j if f
Forecasted Low
Story/Detail
Forecasted Sky Conditions
Forecasted Percent of Precipitation
Air Quality Index
*If
* f more than one Weather-Triggered client is ordered to run on the same
h h d l d d h
Ultraviolet Radiation (UV) Index page at the same time, their trigger parameters need to be identical.
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

18. Section Sponsorship
Section Sponsorships are two ad elements sold together that signify a client has sponsored an entire section.
section
The ads appear on section index and detail pages and the combination is called a Threaded Sponsorship.
Section Page Sponsorship Ads appear in prominent locations. Section and Story Page Sponsorships can be
placed in any editorial section of the site (e.g. News, Entertainment, Sports and Health, etc.).
Two components: titlebar logo
and brick ad.
Sponsorship on section front …and in section stories.
Sold as a weighted
sponsorship with up to 4
sponsors per section.
If a section has one
sponsor, they will be 100x34
exclusive.
If a section has multiple 250x120
sponsors, they will rotate.
p , y Brick
Index Page: 100x34 .png and
300x100 .jpg or .gif
Detail page: 100x34 .png and
250x120 .jpg or .gif
jpg g 100x34
100 34
Supported Pages:
300x100
Home Brick
Section/Index
/ Detail Page
Index
I d page
Story/Detail
Click for example Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

19. Content Integration Module (CIM)
House & Home Example
The Content Integration Module (CIM) integrates the
client's content into the site using the standard look 240x180
and feel of editorial content. Flash Video
100x34
100 34 and 80x60 logos
d 80 60 l
80x60
Top-right column
.gif and .jpg
Includes Titlebar, Titlebar logo, Blurb image
Titlebar logo
and Blurb text
Supported Pages:
Home
Section/Index
Story/Detail
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

20. Site Sponsorship Logo
The site sponsorship logo is a
100x34 logo placed above the fold
on every single page of wfsb.com.
100x34 logo
.png
Top-right corner
Above the fold on every page
May also target specific p g
y g p pages
May rotate with up to 4 clients
Supported Pages:
Home
Section/Index
Story/Detail
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

21. Homepage Titlebar Logo
Title Bar Ads are small images, most
often logos, integrated prominently into
the site content that signify the client
has sponsored a specific content area.
The Homepage Titlebar Logo is a
100x34 logo placed on the coveted
“News Across Connecticut” widget,
above the fold on the wfsb.com
homepage.
100x34 logo
.png
News Across Connecticut widget
Above the fold on the homepage
May rotate with up to 4 clients
Supported Pages:
Home
Section/Index
Story/Detail
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

22. Titlebar Logo
Title Bar Ads are small images, most often logos,
integrated prominently into the site content that signify
the client has sponsored a specific content area.
A Titlebar Logo can be placed on any widget or titlebar
of your choice all throughout wfsb.com. Associate
yourself with the content of your choosing with a
wfsb.com titlebar logo sponsorship.
100x34 logo
.png
Any widget/titlebar
May rotate with up to 4 clients
Supported Pages:
Home
Section/Index
Story/Detail Excludes the “News Across Connecticut”
l d h “ ”
widget on the wfsb.com homepage
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

23. Flash Video: Section Homepage
Flash Video Ads are short videos placed in the top-right corner of section fronts that play automatically when a
top right
user visits a specific section. If a visitor comes back to that page a second time within 24 hours, the video will be
cookied and they will see a graphic with a large play button that will let them view the video a second time.
The videos are up to :15-seconds in length.
10-15 second Flash Video ad on the homepage
of a specific section of the site.
240x180
Top-right column
p g
.swf
Flash video campaigns on wfsb.com average*…
240x180
74,339 impressions/mo
Flash Video
109 clicks/mo
Supported Pages:
Home
Section/Index
Story/Detail
*
Average of last 12 flash video campaigns on wfsb.com.
Numbers include both flash video/autoplay and default/userplay.
default/userplay
Numbers are representative of campaigns which ran on multiple section fronts of wfsb.com, in rotation with other flash video sponsors.
Campaigns can vary greatly depending on the sections included in the campaign and how many sponsors are in rotation.
Flash video requires Flash video is available on every section front except the homepage.
4-business day lead-time. Served once per-viewer per-day in rotation with up to 3 other sponsors.

24. Video Pre-roll
Pre-Roll Video Ads run before video in the site video player and other editorial content players.
Pre-Roll Video Ads includes a synching leaderboard or display ad that runs once the actual video begins and
remain on the page until a new video is selected.
Video Sponsorships: 728x90 Leaderboard
:10-:15 commercials
(video or animation)
run BEFORE video
segments.
Leaderboard or Video
Display Ad with the Pre Roll
Pre-Roll
video player. 300x250
Display
Pre-roll campaigns on
wfsb.com average*…
wfsb com average*
16,896 impressions/mo
207 clicks/mo
*
Average of last 22 pre-roll campaigns on wfsb.com.
g p p g
Numbers are representative of pre-roll video ONLY and do NOT include the impressions/clicks of the synching leaderboard.
Pre-roll impressions may vary greatly depending on the number of sponsors in rotation at a given time.
Over 283,000 Video Clips viewed per month
Pre-roll requires 4-business day lead-time. Jan – Jun 09 monthly avg

25. Floating Rich Media
Floating Rich Media Ads are ads that float over page content, cutting through standard Web ads and immediately
content
engaging the visitor. The ads begin moving over the main content of a site when the page first loads.
The ads begin moving over the main content of a site when the page first loads. The ads then disappear after a
maximum of 10-seconds.
Up to 500x300 in size.
.swf
Can play/animate for up t :10-seconds.
C l / i t f to 10 d
Will be served once per unique, per day.
Ad will be above the fold on every page 500x300
it’s viewed and cover all stories and Floating
advertising.
Rich
Supported Pages: Media
Floating Rich campaigns on
Home
wfsb.com a ag
sb o average*…
54,071 impressions/mo Section/Index
431 clicks/mo Story/Detail
*
Average of last 6 floating rich campaigns on wfsb.com.
g g p g
Numbers are representative of campaigns which ran on multiple section fronts of wfsb.com, in rotation with other floating rich sponsors.
Campaigns can vary greatly depending on the sections included in the campaign and how many sponsors are in rotation.
Served once per-viewer per-day in Ads supplied by client, to spec, require 1-business day lead-time.
rotation with up to 3 other sponsors. Ads being produced by IB require up to 7-business days lead-time.

26. Pushdown
Pushdown Ads are large animated ads that grab 1000x300 Expanded
visitors' attention by briefly pushing down the
entire content of the site when a page is first
loaded. When the ad contracts it leaves behind
a small expandable t
ll d bl teaser ad at th top of th
d t the t f the
page that allows a visitor to re-expand the ad.
1000x300 expanded, 1000x40
unexpanded
1000x40 Unexpanded
Top of page, above the fold
.swf
Pushes the page down once per unique
per day
When requesting, please specify date
and section
Supported Pages:
Home
Section/Index
Story/Detail
Pushdown ads require 10-business day lead-time.
*Available ONLY with pre-approval from station management.*

27. Titlebar
Dropdown
D d
The Titlebar Dropdown covers a
homepage titlebar to catch the viewer’s
attention. Permanent “titlebar” logo
position remains.
Rich Media “rolls down” for 8-
seconds, then rolls back up.
Ad can be expanded again at any
time with a click of the mouse.
Titlebar logo is left behind.
100x34 logo (.png) and 320x130
dropdown element (.swf)
320x130
Drop Down Element
p
Supported Pages:
Home Available on the homepage of
wfsb.com.
Section/Index
Served once per viewer per day
once-per-viewer-per-day
Story/Detail in rotation with other sponsors.
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

28. E-Newsletters
E-Newsletter’s are unique in the fact that
users can sign up to receive specific E-Mails,
ranging from Daily Weather reports to
g g y p
Entertainment Headlines to updated News
Headlines that are delivered five times daily.
Client can receive placement in E-
Newsletter’s through Rotating Skyscraper
and Text e mails that are sent out daily
e-mails daily.
HTML E-Newsletter
Skyscrapers appear in right-rail
Text E-Newsletter
Text ads appear under the top
story and deadlines areas
.jpg or .gif, static or animated
jpg gif 160x600
Skyscraper
2.2 million emails
sent per month
Ads supplied by client, to spec, require 1-business day lead-time.
Jan – Jun 09 monthly average Ads being produced by IB require up to 7-business days lead-time.

29. Contesting & Surveys:
Data Capture
Online contesting is an exciting way to engage viewers,
feature products, and develop a valuable Opt-In Database
p p p
of customer information.
Online contesting can also be used to develop market
research information by adding questions or “qualifiers” to
the contest entry
Online Contests include:
Feature in the contests section in Entertainment.
Entertainment
Inclusion in weekly “contests” e-mail newsletter.
Advertising support.
Administration of contest database – Client will
receive a complete list of all opt-in users for use in
follow-up marketing.
Can include flash video on contest page.
Contests require 10-business day lead-time.

30. Contesting & Surveys:
Email Blast
An email blast is an excellent way to create
additional value for your contest or promotion
and for your customers. After they have a
chance to win, they may also receive an email
message with your special offer or coupon.
An
A email blast is a customized email that can be
il bl t i t i d il th t b
sent out once the contest ends to everyone who
has entered the contest. An email blast consists
of a client's logos, images and/or text. It is
designed to look similar to the contest or form
g
from which it originated.
One e-mail message is sent to each
e mail
contest entrant at the conclusion of the
promotion.
Your offer, special or other marketing
message is included.
g
Email blasts must be requested independently from contests – they are not automatically done.
Email blasts require 10-business day lead-time.

31. Buffer Page:
Sponsored Content Page
A Buffer Page is a client-based content page.
It incorporate clients, logos, images, text and
links into the site using a variety of templates.
Buffer Pages can also include additional
functionality such as coupons, feedback forms
and Flash video ads as requested.
requested
Information about the goods and
services the client provides
Latest
L t t specials and offers, including
i l d ff i l di
printable coupons
Location and contact information
Direct links to specific sections of the
p
client website
Additional links or content features
promoting their campaign
Available with or without Flash video
Buffer pages require 10-business day lead-time.

32. Lead Generation Form
The Lead Generation Form is an HTML form used to
gather visitor information and provide it to the client
via e-mail. Each form includes fields that the visitor
must complete before submitting (all fields will be
required fields). The information the visitor submits
is then sent to designated e-mail address(es).
e mail address(es)
Form is added to full-page ads/buffer pages.
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

33. Countdown Clocks
Countdown clocks are graphics that
show how many days, hours, minutes
days hours
or seconds is left until a specific date
or event, such as a sale or event.
Ads supplied by client, to spec, require 1-business day lead-time.
Ads being produced by IB require up to 7-business days lead-time.

34. Sales Production Guidelines/Timelines
/
Production guidelines above are based upon receiving timely creative direction and approvals,
delays with either will result in a delayed campaign launch.
d l ith ith ill lt i d l d i l h
For orders received after 1 PM CT, Timeline starts on the next business day.
Any order that does not have creative direction, the timeline will be extended by the amount of
y , y
days it takes to gather creative direction.

35. Specifications Summary
Unit Dimensions Size Format Home Section Story Notes
x x x Expandable leaderboard also
GIF, Animated GIF, available. See Product Catalog for
IAB Unit Leaderboard 728x90 40k
JPG, SWF details. *Expandable Leaderboard
not available on homepage.
Expandable and video display also
GIF,
GIF Animated GIF,
GIF available.
available See Product Catalog for
IAB Unit Display 300x250 40k x x x
JPG, SWF details. (All pages must denote top
or bottom if necessary)
40k One ad per page, displays once per
Expanded: 1000x300 user per day. When requesting,
Pushdown SWF x x please specify
Unexpanded: 1000x40
10k date and section.
When the page loads, an animated
100x34 Logo Ad, 3K Transparent PNG-24image Flash ad drops down from the title
Titlebar Drop-
x bar for eight seconds before pulling
Down Ad 320x130 Drop Down Element 20K SWF back up and leaving behind a 100x34
pixels logo ad in the title bar.
Maximum size
Floating Rich Media 40k Flash x Runs on section pages only.
500x300
Position may contain Standard
GIF, Animated GIF,
Half Page Ad 300x600 40K x x Display (300x250) or Half Page Ad
JPG, SWF
(300x600)

36. Specifications Summary
Unit Dimensions Size Format Home Section Story Notes
Titlebar logo to run on a
Transparent PNG-24 image specified titlebar on a
Titlebar Logo 100x34 3.5k x x x
(generally logo) section, can be paired with
a brick ad if desired.
Available on main section
Section Brick Ad 300x100 10k GIF, Animated GIF, JPG
, , x x p g ,
pages, must be served with
titlebar logo.
Available on story pages,
Story Brick Ad 250x120 10K GIF, Animated GIF, JPG x must be served with
titlebar logo.
Content Integration 100x34 Headline 3.5k PNG Runs on sections pages in
x
Module (CIM) 80x60 Blurb 5K GIF or JPG upper right hand corner
corner.
Video can be served on any
section page and will
always be in the upper
Webvision 240x180 15-30 seconds of play time x right hand corner. Can be
set to autoplay the first
time or always user
initiated.
640x60 Top, 640x90 Top- .gif or .jpg, animated or static Placement: weather map
Sponsorship Wrapper 20K x x pages and editorial
or 640x120 Bottom Bottom - .swf, .gif or .jpg, animated or static interactives
This ad unit is available for
IAB Unit Skyscraper 160x600 30k GIF, Animated GIF, JPG
E-Newsletters ONLY

37. Click Tags
Updated June 5 2009

38. Click Tags, con’t.
Updated June 5 2009

39. Click Tags, con’t.
Updated June 5 2009

40. Video Ad Units
Ad Type Ad Format Dimensions Size Notes Placements
Flash Video Ads SWF 160x120 30K No more than 4 client Section pages,
(Web Vision) 180x135 ads per slot is top right corner
200x150 recommended.
recommended (or left,
left
240x180 15-30 seconds max depending on
320x240 template)
350x200
Video Display Ad Video Player: MOV, 300x250 Video Player: 350K Video Display Ad has Section or story
AVI, WMV bitrate, 15 seconds max two parts; a graphical pages wherever
teaser element and the an IAB Display
Teaser element: Teaser element: varies video player element Ad is allowed
GIF, JPG, PNG, depending on format
Flash 16:9 or 4:3 aspect ratio
Pre-Roll Video Companion Ad:
p Companion Ad:
p Companion Ad: 20K
p Companion Ad: may
p y Can be
Ads: JPG, GIF, SWF, 728x90 Pre-Roll Video: be animated associated with
(IAB Leaderboard HTML Pre-Roll Video: Approximately 5 MB Pre-Roll Video: 15 any video
Ad displayed Pre-Roll Video: At 640x480 seconds long content or be
before & after least 640x480 and Plays before video targeted to a
Video Player) minimum of 2 content on the site's specific
Mbps data rate of
p main video player, also
p y , category ( g
g y (e.g.
WMV or FLV with story page video /news) or story.
player and other
custom players
Updated June 5 2009

41. Video Ad Units, con’t.
Pre-Roll Video Notes: Tracking
If client wishes to track preroll and companion third party, clients will need to send a single 3rd party jscript tracking tag (one tag used
to track both, since they are delivered at the same time).
Pre-Roll Video Notes: Third Party Tracking
Companion Ads can be Third Party Served.
Pre Roll
Pre-Roll Videos cannot be third party served
served.
To track Pre-Roll Ads third party, please provide a 1x1 tracking pixel.
Pre-Roll
Pre Roll Video Notes: Other Info
Internet Broadcasting serves the actual video. Client should provide a .mov (or other format per list below) of the Pre-Roll video
that we will re-format to work with our systems.
Companion Ads and Pre-Roll Ads are served as one unit (tethered) at Internet Broadcasting.
For Firefox users, we are not able to serve Companion Ads and Pre-Roll Ads as one unit (tethered), because Firefox does not
support Active X.
Some Pre-Roll formats are not clickable. Videos are clickable when user has Windows Media Player Version 9 or higher, is using
Internet Explorer, and the user has Active X installed. Click-throughs in other browsers or lower versions of the windows player
generally do not work. Companion Ads and Flash Ads are clickable.
Updated June 5 2009

42. Video Ad Units, con’t.
Encoding Specifications For Video Ads
If Internet Broadcasting is to handle encoding and compression, or the site only wants to send a single file for Internet
Broadcasting to convert into Web Vision clips and Pre-Roll Video Ads or Video Display Ads, the video must be provided in
one of the following formats: QuickTime MOV AVI WMV Beta VHS DVC or DVD
MOV, AVI, WMV, Beta, VHS, DVD.
Alternatively, the site or a third party may provide broadcast-ready WMV and Flash FLV files (see Pre-roll Video & Video Display Ad
Encoding Specs for Web-Ready Content).
Encoding and compression requirements (
g p q (where required) are listed below.
q )
AVI & Quicktime files must be encoded to these minimum standards:
Video Type Video Compression Data Rate Size Audio Format Target Bit Rate Frame
Type Rate
AVI HuffYUV, Indeo 5.x, 2000 Kbps or 640x480 or above 44.1 kHz mp3 160 Kbps or higher 29.97 fps
DivX or XviDcodecs higher (including HD formats)
QuickTime H.264 (Not H.263 or
( 2000 Kbps or
p 640x480 or above 44.1 kHz AAC 128 Kbps
p 29.97 fps
p
H.261) higher (including HD formats)
WMV WMV 9 2000 Kbps or 640x480 or above 44.1 kHz WMA 9 160 Kbps or higher 29
higher (including HD formats)
Updated June 5 2009

43. Video Ad Units, con’t.
Pre-roll Video & Video Display Ad Encoding Specs for Web-Ready Content
If the site or a third party is encoding/compressing web-ready content for Pre-Roll Video or Video Display Ads, the final file
must be prepared to detailed specifications in both of the following formats:
Windows Media Video
Flash Video (FLV)
Windows Media files must be encoded using the following settings:
4:3 Aspect 16:9 Aspect
File name: file.200k.wmv file.300k.wmv
(no spaces or special characters in the filename) (no spaces or special characters in the filename)
Video Settings
Video Codec: Windows Media Video 9 Windows Media Video 9
Video size: 480x360 640x360
Frame rate: 29.97 fps 29.97 fps
Key frame: 4 sec 4 sec
Video bitrate: 243 Kbps 243 Kbps
Buffer size: 5 sec 5 sec
Video smoothness: 80 80
Audio Settings
Codec: Windows Media Audio 9 Windows Media Audio 9
Data Rate: 48 Kbps 48 Kbps
Sample Rate:
p 44 kHz 44 kHz
Channels: mono (A/V) CBR mono (A/V) CBR
Updated June 5 2009

44. Video Ad Units, con’t.
Flash files must be encoded using the following settings:
4:3 Aspect 16:9 Aspect
File name:
name file.300k.flv
file 300k fl file.300k.flv
file 300k fl
(no spaces or special characters in the filename) (no spaces or special characters in the filename)
Video Settings
Codec: On2 VP6 CBR On2 VP6 CBR
Data Rate: 400 Kbps 400 Kbps
Frame Size: 480x360 640x360
Frame Rate: 1:1 (this translates to 29.97 fps in most cases.) 1:1 (this translates to 29.97 fps in most cases.)
Audio Settings
Codec:
C d Fraunhofer MP3
F h f Fraunhofer MP3
F h f
Data Rate: 48 Kbps 48 Kbps
Sample Size: 16 16
Sample Rate: 44 kHz 44 kHz
Channels: Mono Mono
*If you have a video that is 4:3 but is letterboxed, please crop off the letterbox and convert it to 16:9. After you
convert the 4:3 file to 16:9, use the widescreen Pre-Roll settings as shown above.
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Updated June 5 2009

45. Video Ad Units, con’t.
Flash Video Player (Web Vision) Encoding Specs for Web-Ready Content
The 180x135 and 240x180 sizes are supported as a Video Add-On.
160x120 180x135 200x150 240x180 320x240 350x200
Video Settings
Codec: On2 VP6 On2 VP6 On2 VP6 On2 VP6 On2 VP6 On2 VP6
Method: 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR
Data Rate: 150
1 0 150
1 0 200 250
2 0 300 350
3 0
Width: 160 180 200 240 320 350
Height: 120 135 150 180 240 200
Frame Rate: 1:1 1:1 1:1 1:1 1:1 1:1
Audio Settings
Codec: MP3 MP3 MP3 MP3 MP3 MP3
Data Rate: 32 Kbps 32 Kbps 48 Kbps 48 Kbps 48 Kbps 48 Kbps
Sample Size: 16 16 16 16 16 16
Sample Rate: 22050 Hz 22050 Hz 44100 Hz 44100 Hz 44100 Hz 44100 Hz
Channels: Mono Mono Mono Mono Mono Mono
*Please make sure that the SWF files are no longer than 2 minutes in total run time.
Updated June 5 2009

46. Getting your video to Internet Broadcasting
You can either mail IB a physical media or you can upload video files to the FTP server.
Mail your Beta VHS DVC PRO 25 or DVC PRO 50 tapes, or DVDs directly to Internet Broadcasting (see below) All tapes should
Beta, VHS, DVC-PRO DVC-PRO tapes below).
be clearly marked with the station, advertiser, ISCI code and length of spot. Stations should indicate if the tape needs to be returned
once Internet Broadcasting has completed production.
Mail tapes CDs or DVDs to:
tapes,
Katie Erickson
Internet Broadcasting
355 Randolph Ave.
St. P l
St Paul, MN 55102
Upload Video files directly to Internet Broadcasting's FTP site: ftp://docshare.ibsys.com/
p y g p y
Username:ibsys-adpn.ftp
Password: p4rtn3r
Folder: WFSB
Once uploaded please notify your Internet Broadcasting sales support contact
uploaded, contact.
Updated June 5 2009

47. • Note: Anything requested that varies from these
y g q
mocks must receive corporate approval with written
documentation (e-mail) of approval.